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Blue Apron Holdings, Inc. engages in making home cooking accessible. It involves in demand planning, recipe creation, recipe merchandising, and marketing. Read More Its products include meals and wine. The company was founded by Matthew J. Wadiak, Ilia M. Papas, and Matthew B. Salzberg in 2012 and is headquartered in New York, NY.
New York, New York
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Blue Apron Is Planning a Reverse Split. Here’s What It Might Mean.
Text size Blue Apron Holdings said last Monday it’s pursuing plans for a reverse stock split of its Class A and Class B shares. The stock of the meal-kit provider—already down 73% from a year ago—then promptly fell 9.2% more. On Friday, the shares were hovering around 70 cents, down 93% from its initial offering price of $10. As opposed to a stock split, which divides one share into many, usually at a lower value each, a reverse stock split means existing shares are consolidated into fewer—in theory, prop...
Yahoo FinanceMay 21
A Reverse Stock Split Won't Save Blue Apron
If you thought foreheads were already throbbing for Blue Apron Holdings (NYSE: APRN) shareholders, things are about to get even worse.
Meal delivery kit company Sun Basket raises $30 million to roll out new food products
You can’t beat the convenience of ready-to-prep foodstuff delivered right to your doorstep, which is why analysts at Hexa Research predict the global meal kit delivery segment will reach $8.94 billion by 2025 (up 17.15% from 2017). Rockville, Maryland-based firm Packaged Facts reports that kit sales hit around $3.1 billion last year, and it’s anticipating double-digit sales gains until 2023. That’s not to suggest it’s entirely smooth sailing in the direct-to-consumer food kit space — Blue Apron last year cut its workforce by 4%, and Chef’d abruptly shuttered its meal kit business due to financial constraints — but fortunes remain to be made.
Expected Aug 1, Pre-Market