Build-A-Bear Workshop, Inc. operates as a retailer of plush animals, which engages in the provision of coordinated selection of merchandise, including different styles of clothing, shoes, and accessories for the stuffed animals. It operates through following segments: Direct-To-Consumer, Commercial, and International Franchising. Read More The Direct-To-Consumer segment offers company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom, Ireland, Denmark, China, and e-commerce sites. The Commercial segment comprises of wholesale product sales and licensing intellectual property, including entertainment properties, for third-party use. The International Franchising segment includes international stores operated under franchise agreements. The company was founded by Maxine K. Clark in September 1997 and is headquartered in St. Louis, MO. The listed name for BBW is Build-A-Bear Workshop, Inc.