Kanzhun Ltd. engages in the provision of online recruitment services. It also offers value-added tools to job seekers. The company was founded by Peng Zhao in January 16, 2014 and is headquartered in Beijing, China.

The job recruiting industry may be too undifferentiated and despite advertising campaigns, the platform may eventually be commoditized. 

High unemployment in China’s urban areas could mean migration toward rural areas, where the platform is less effective. 

China’s recovery slowdown could mean that SMEs are less willing to hire more workers. 

A differentiated targeting model for blue-collar workers could result in disruption of the hiring industry in China.

Expectations of a larger middle class in the future could mean more demand for white-collar jobs in urban areas. 

Record-high unemployment in China could accelerate the monetization process as there are more job seekers than jobs at enterprises. 

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