EVINE Live Inc. Class A Common Stock, also called EVINE, is a multichannel electronic retailer that markets, sells, and distributes products to consumers through television, online, mobile, and social media. Read More Its product ShopNBC, is distributed primarily through cable and satellite affiliation agreements, and markets brand name and private label products in the categories of jewelry and watches; home and electronics; beauty, health and fitness; and fashion and accessories. It also operates ShopNBC.com, an e-commerce platform that sells products appearing on its television shopping channel and an extended assortment of online-only merchandise. EVINE Live was founded on June 25, 1990 and is headquartered in Eden Prairie, MN.