Franklin Covey Co. engages in consulting and training in the areas of strategy execution, customer loyalty, leadership, and individual effectiveness. It operates through the following three segments: Direct Offices, Education Practice and International Licensees. Read More The Direct Offices segment includes sales personnel that serve the United States and Canada; international sales offices located in Japan, China, the United Kingdom, and Australia; governmental sales channel; and public program operations. The Education Practice segment includes domestic and international Education practice operations, which are focused on sales to educational institutions such as elementary schools, high schools, and colleges and universities. The International Licensees segment primarily comprised of royalty revenues received from these licensees. The company was founded by Brent L. Bishop, Stephen R. Covey and Hyrum Wayne Smith in 1983 and is headquartered in Salt Lake City, UT.