Fomento Economico Mexicano SAB de CV engages in the production, distribution, and marketing of beverages. The firm also produces, markets, sells, and distributes Coca-Cola trademark beverages, including sparkling beverages. Read More It operates through the following segments: Coca-Cola FEMSA; FEMSA-Comercio Retail Division; FEMSA-Comercio Health Division; FEMSA-Comercio Fuel Division; CB Equity; and Other. The Coca-Cola FEMSA segment produces, markets, sells, and distributes Coca-Cola trademark beverages through standard bottler agreements in the territories where it operates. The FEMSA-Comercio Retail Division segment operates a chain of small-format stores in Mexico. The FEMSA-Comercio Health Division segment involves drugstores and related operations. The FEMSA-Comercio Fuel Division segment deals with retail service stations for fuels, motor oils, and other car care products. The CB Equity segment holds investment in Heineken. The Other segment involves other companies and corporate activities. The company was founded by Isaac Garza, José Calderón, José A. Muguerza, Francisco G. Sada, and Joseph M. Schnaider in 1890 and is headquartered in Monterrey, Mexico.