Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

3.11B

Market cap3.11B

Price-Earnings ratio

15.22

Price-Earnings ratio15.22

Dividend yield

2.74%

Dividend yield2.74%

Average volume

2.68M

Average volume2.68M

High today

—

High today—

Low today

—

Low today—

Open price

$28.43

Open price$28.43

Volume

0.00

Volume0.00

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.09

52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $27.62. The company's market cap stands at 3.11B, with a P/E ratio of 15.22 and a dividend yield of 2.74%.

On 2026-07-23, Harley-Davidson(HOG) stock opened at $28.43, reached a high of —, and a low of —.

Harley-Davidson(HOG) shares are trading with a volume of 0, against a daily average of 2.68M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.25 at its peak.

HOG News

Nasdaq 2h

Harley-Davidson Inc. Reports Fall In Q2 Income

(RTTNews) - Harley-Davidson Inc. (HOG) revealed earnings for second quarter that Dropped, from last year The company's bottom line came in at $79.81 million, o...

Nasdaq 3h

Harley-Davidson Q2 26 Earnings Conference Call At 9:00 AM ET

(RTTNews) - Harley-Davidson (HOG) will host a conference call at 9:00 AM ET on July 23, 2026, to discuss Q2 26 earnings results. To access the live webcast, lo...

MarketWatch 15h

Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch

...

Analyst ratings

50%

of 20 ratings

Buy

30%

Hold

50%

Sell

20%

More HOG News

Simply Wall St 1d

Does Harley-Davidson’s Pre-Earnings Upgrade Reveal A Deeper Shift In Its Investment Narrative?

Earlier this week, Loop Capital upgraded Harley-Davidson to a more positive rating ahead of the motorcycle maker’s second-quarter 2026 earnings report on July 2...

Simply Wall St 3d

Harley Davidson Rebounds On Fresh Momentum, Is The Stock Already Above Fair Value?

Harley-Davidson (HOG) is back in focus for investors, as its recent share performance contrasts with a mixed picture in annual revenue and net income trends. Th...

TipRanks 3d

Harley-Davidson upgraded to Buy from Hold at Loop Capital

Loop Capital upgraded Harley-Davidson (HOG) to Buy from Hold with a $32 price target Published first on TheFly – the ultimate source for real-time, market-movi...

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