Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.61B
Market cap2.61B
Price-Earnings ratio
5.30
Price-Earnings ratio5.30
Dividend yield
3.26%
Dividend yield3.26%
Average volume
2.33M
Average volume2.33M
High today
$22.69
High today$22.69
Low today
$22.08
Low today$22.08
Open price
$22.61
Open price$22.61
Volume
1.47M
Volume1.47M
52 Week high
$33.59
52 Week high$33.59
52 Week low
$20.45
52 Week low$20.45

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $22.11, giving the company a market capitalization of 2.61B. It carries a P/E multiple of 5.30 and pays a dividend yield of 3.3%.

During the trading session on 2025-12-11, Harley-Davidson(HOG) shares reached a daily high of $22.69 and a low of $22.08. At a current price of $22.11, the stock is +0.2% higher than the low and still -2.6% under the high.

Trading activity shows a volume of 1.47M, compared to an average daily volume of 2.33M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $33.59 and a low of $20.45.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $33.59 and a low of $20.45.

HOG News

Nasdaq 16h
Harley-Davidson Appoints Jonathan Root As Chief Financial And Commercial Officer

(RTTNews) - Harley-Davidson Inc. (HOG) announced a series of leadership and organizational changes designed to strengthen its leadership team, reinforce its ded...

Harley-Davidson Appoints Jonathan Root As Chief Financial And Commercial Officer
The Wall Street Journal 21h
Harley-Davidson Makes Executive Changes Under New CEO

Harley-Davidson is revamping its leadership under new Chief Executive Artie Starrs. yves herman/Reuters Harley-Davidson HOG 2.61 %increase; green up pointing t...

Harley-Davidson Makes Executive Changes Under New CEO
TipRanks 23h
Harley-Davidson announces executive leadership changes

Harley-Davidson (HOG) announced a series of leadership and organizational changes designed to strengthen the company’s leadership, reinforce its dedication to i...

Analyst ratings

59%

of 17 ratings
Buy
35.3%
Hold
58.8%
Sell
5.9%

More HOG News

Barchart 2d
Down 8% in December, Investors Should Wait Until Late January to Buy Harley-Davidson

Harley-Davidson (HOG) is one of America’s most iconic brands. You would think that the White House’s push to boost American manufacturing would be a boon to the...

Simply Wall St 3d
How Investors Are Reacting To Harley-Davidson Consolidating Commercial Leadership Under Its CFO

Harley-Davidson recently announced that Chief Digital and Operations Officer Jagdish Krishnan and Chief Commercial Officer Luke Mansfield will step down effecti...

How Investors Are Reacting To Harley-Davidson Consolidating Commercial Leadership Under Its CFO
Simply Wall St 5d
Harley-Davidson Has Announced A Dividend Of $0.18

Harley-Davidson, Inc. ( ) has announced that it will pay a dividend of $0.18 per share on the 22nd of December. This makes the dividend yield 3.1%, which will a...

Harley-Davidson Has Announced A Dividend Of $0.18
Nasdaq 6d
Ex-Dividend Reminder: Harley-Davidson, Ross Stores and Ameren

Looking at the universe of stocks we cover at Dividend Channel, on 12/9/25, Harley-Davidson Inc (Symbol: HOG), Ross Stores Inc (Symbol: ROST), and Ameren Corp (...

Ex-Dividend Reminder: Harley-Davidson, Ross Stores and Ameren

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