Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

2.56B

Market cap2.56B

Price-Earnings ratio

13.88

Price-Earnings ratio13.88

Dividend yield

3.00%

Dividend yield3.00%

Average volume

3.86M

Average volume3.86M

High today

$24.45

High today$24.45

Low today

$24.00

Low today$24.00

Open price

$24.41

Open price$24.41

Volume

257.61K

Volume257.61K

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.09

52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $24.28. The company's market cap stands at 2.56B, with a P/E ratio of 13.88 and a dividend yield of 3.00%.

On 2026-07-01, Harley-Davidson(HOG) stock traded between a low of $24.00 and a high of $24.45. Shares are currently priced at $24.28, which is +1.2% above the low and -0.7% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 257.61K, against a daily average of 3.86M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.25 at its peak.

HOG News

Simply Wall St 11h

Harley Davidson Index Reshuffle Puts Valuation Back In Focus

Advertisement Index reshuffle puts Harley-Davidson in focus Harley-Davidson (HOG) has shifted across several Russell indexes, moving out of Russell 1000 and M...

TipRanks 5d

Harley-Davidson Announces New Chief Legal Officer Appointment

Unlock powerful investing tools and data-driven insights with TipRanks Premium for more confident investment decisions. Discover top stock picks and new invest...

Simply Wall St 7d

Third Avenue’s Turnaround Bet Might Change The Case For Investing In Harley-Davidson

Earlier this year, Third Avenue Value Fund disclosed a new position in Harley-Davidson, citing recent management changes and efforts to clear aging dealership i...

Analyst ratings

65%

of 17 ratings

Buy

23.5%

Hold

64.7%

Sell

11.8%

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