Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

1.92B

Market cap1.92B

Price-Earnings ratio

6.29

Price-Earnings ratio6.29

Dividend yield

4.11%

Dividend yield4.11%

Average volume

4.08M

Average volume4.08M

High today

$17.90

High today$17.90

Low today

$17.10

Low today$17.10

Open price

$17.41

Open price$17.41

Volume

2.87M

Volume2.87M

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.10

52 Week low$17.10

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $17.53, giving the company a market capitalization of 1.92B. It carries a P/E multiple of 6.29 and pays a dividend yield of 4.1%.

During the trading session on 2026-03-18, Harley-Davidson(HOG) shares reached a daily high of $17.90 and a low of $17.10. At a current price of $17.53, the stock is +2.5% higher than the low and still -2.1% under the high.

Trading activity shows a volume of 2.87M, compared to an average daily volume of 4.08M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.10.

HOG News

Simply Wall St 1d

Is Wells Fargo’s Underweight on Harley-Davidson Reframing Expectations For Its Long-Term Profit Story?

Earlier this month, Wells Fargo began covering Harley-Davidson with an Underweight rating, adding a fresh, more cautious analyst voice to the stock’s research c...

TipRanks 2d

Harley-Davidson Executive Cashes Out in Notable Stock Move

New insider activity at Harley-Davidson ( (HOG) ) has taken place on March 16, 2026. Sr. VP of Harley-Davidson Financial Services Inc. (HDFSI), Do Charles, has...

Simply Wall St 4d

Harley-Davidson Valuation Check After Wells Fargo Initiates Coverage With Underweight Rating

Interest in Harley-Davidson (HOG) has picked up after Wells Fargo started coverage with an Underweight rating, a cautious stance that coincided with a 2.7% shar...

Analyst ratings

56%

of 18 ratings

Buy

33.3%

Hold

55.6%

Sell

11.1%

More HOG News

Simply Wall St 6d

Harley-Davidson Insider Buying Sparks Fresh Look At Value And Risks

Harley-Davidson CEO and a company director recently purchased additional NYSE:HOG shares. Director Lori Flees made a sizeable insider purchase, increasing her...

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