Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.52B
Market cap2.52B
Price-Earnings ratio
5.12
Price-Earnings ratio5.12
Dividend yield
3.41%
Dividend yield3.41%
Average volume
2.83M
Average volume2.83M
High today
$21.46
High today$21.46
Low today
$20.95
Low today$20.95
Open price
$21.17
Open price$21.17
Volume
2.55M
Volume2.55M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$20.38
52 Week low$20.38

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $21.12. The company's market cap stands at 2.52B, with a P/E ratio of 5.12 and a dividend yield of 3.4%.

As of 2026-01-14, Harley-Davidson(HOG) stock has fluctuated between $20.95 and $21.46. The current price stands at $21.12, placing the stock +0.8% above today's low and -1.6% off the high.

The Harley-Davidson(HOG)'s current trading volume is 2.55M, compared to an average daily volume of 2.83M.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $20.38.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $20.38.

HOG News

TipRanks 14h
Harley-Davidson price target lowered to $23 from $28 at Citi

Citi lowered the firm’s price target on Harley-Davidson (HOG) to $23 from $28 and keeps a Neutral rating on the shares. The firm adjusted targets in the powersp...

Simply Wall St 3d
Harley-Davidson Valuation Check After Earnings Beat And Post Results Share Price Pullback

Harley-Davidson (HOG) recently reported quarterly results, with revenue up 16.5% year on year and earnings ahead of Wall Street estimates. Despite this, the sto...

Harley-Davidson Valuation Check After Earnings Beat And Post Results Share Price Pullback
Simply Wall St 5d
Stronger Quarter And EV Push Could Be A Game Changer For Harley-Davidson

Harley-Davidson recently reported a strong quarter, with revenue rising 16.5% year on year and both EPS and EBITDA coming in above analyst expectations, while a...

Stronger Quarter And EV Push Could Be A Game Changer For Harley-Davidson

Analyst ratings

56%

of 18 ratings
Buy
38.9%
Hold
55.6%
Sell
5.6%

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