iRobot Corp. is a robot company, which engages in designing and building robots. The firm's products include robot vacuums and maps, and pool cleaners. It operates through Domestic and International geographical segments. The company was founded by Rodney Allen Brooks, Colin M. Angle, and Helen Greiner in August 1990 and is headquartered in Bedford, MA.

Robotic vacuums have made inroads into the overall vacuum market since Roomba's inception in 2002 and now compose nearly 20% of the global industry (defined as vacuums over $200 apiece), up from 5% in 2009. 

IRobot's marketing efforts have driven lofty top-line growth for its home-robot division over the past several years, and there remains opportunity for double-digit annual gains to continue.

While IRobot doesn't face much direct foreign-currency exposure, it may have to supplement its international distributors' marketing efforts in times of a strong U.S. dollar.

IRobot's Roomba 980 offers a new, albeit uncertain, avenue for growth through its floorplan-mapping capability.

IRobot faces greater competition for home robots in China; although growth has been lofty the past few years, the company holds a slimmer market share in the country versus dominant positions in the U.S., Europe, and Japan.

While Roomba has proved successful, some of the firm's other products, such as wet-floor care and robots for other household chores, have faced difficulty gaining similar traction.

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iRobot

Why Robinhood?

About IRBT

iRobot Corp. is a robot company, which engages in designing and building robots. The firm's products include robot vacuums and maps, and pool cleaners.

IRBT Key Statistics

iRobot

Why Robinhood?

iRobot Corp. is a robot company, which engages in designing and building robots. The firm's products include robot vacuums and maps, and pool cleaners. Show more

IRBT Key Statistics

iRobot Corp. is a robot company, which engages in designing and building robots. The firm's products include robot vacuums and maps, and pool cleaners.