Shopify, Inc. engages in the cloud-based commerce platform designed for small and medium-sized businesses. Its software is used by merchants to run business across all sales channels, including web, tablet and mobile storefronts, social media storefronts, and brick-and-mortar, and pop-up shops. The firm's platform provides merchants with a single view of business and customers and enables them to manage products and inventory, process orders and payments, build customer relationships and leverage analytics and reporting. It focuses on merchant and subscription solutions. The company was founded on September 28, 2004 and is headquartered in Ottawa, Canada.

has seen a 8% decline in its share price over the last quarter, amid a backdrop of active strategic realignment and market volatility. Recent partnerships with

Shopify (NasdaqGS:SHOP) 8% Dip Over Last Quarter Amid Strong Q4 Revenue Of US$2,812 Million

As Shopify grows and expands its portfolio, it is increasingly likely that there will be more aggressive competitive responses from major competitors, like Amazon, Salesforce, and Adobe.

Shopify is overexposed to the economic cycle, with the high failure rate for core SMB customers exacerbated by the fact retail volumes would likely decline in a downturn. 

Shopify has traded at lofty valuations at times, and while it might continue to generate strong growth, the company may still fail to live up to optimistic assumptions embedded in the share price.

Shopify has been successful at moving upstream to increasingly attract mid-market and enterprise customers to the platform, which we think has been a worthwhile endeavor.

We believe Shopify is attractive for SMBs because it is simple to use and has a wide variety of built-in features that make it a turnkey solution.

Shopify’s growth has been strong and is expected to remain so, with robust new merchant adds, increasing GMV, and high attach rates.

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Shopify

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