Signet Jewelers Ltd. engages in retailing of jewelry, watches and associated services. It operates through the following business segment: North America, International segment, and Others. Read More The North America segment operates jewelry stores in malls, mall-based kiosks and off-mall locations throughout the U.S. and Canada under national banners including Kay, Zales, Jared and Piercing Pagoda, as well as a variety of mall-based regional banners. The International segment transacts mainly in British pounds, as sales and the majority of operating expenses are incurred in that currency and its results are then translated into U.S. dollars for external reporting purposes. The Other segment consists of all non-reportable operating segments, including activities related to the direct sourcing of rough diamonds, and is aggregated with unallocated corporate administrative functions. The company was founded in 1949 and is headquartered in Hamilton, Bermuda.