Weibo Corp. engages in the creation, distribution, and discovery of Chinese-language content. It operates through the Advertising and Marketing Services, and Other Services segments. The company was founded in August 2009 and is headquartered in Beijing, China.

Given higher competition, Weibo is likely to see lower margins for spending on user engagement, traffic, and acquisition of talent. 

Weibo relies mainly on advertising and has not aggressively extended to other sectors to enhance its ecosystem and user stickiness.

Weibo has lost time spent and advertising share to short video platforms.

Weibo upgraded its ad platform to enhance marketing scenarios, ad formats, algorithms, and Big Data analysis to increase its competitiveness. 

Weibo puts more focus on return on investment for advertisers and now provides optimized cost per x.

Weibo has been able to sustain its status as the go-to platform for following top trends and topics and celebrities.

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Weibo

Why Robinhood?

About WB

Weibo Corp. engages in the creation, distribution, and discovery of Chinese-language content. It operates through the Advertising and Marketing Services, and Other Services segments.

WB Key Statistics

Analyst ratings

45%

Weibo

Why Robinhood?

Weibo Corp. engages in the creation, distribution, and discovery of Chinese-language content. It operates through the Advertising and Marketing Services, and Other Services segments. Show more

WB Key Statistics

Analyst ratings

45%

Weibo Corp. engages in the creation, distribution, and discovery of Chinese-language content. It operates through the Advertising and Marketing Services, and Other Services segments.