Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
1.97B
Market cap1.97B
Price-Earnings ratio
6.17
Price-Earnings ratio6.17
Dividend yield
4.19%
Dividend yield4.19%
Average volume
3.69M
Average volume3.69M
High today
$17.68
High today$17.68
Low today
$17.08
Low today$17.08
Open price
$17.13
Open price$17.13
Volume
3.05M
Volume3.05M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.08
52 Week low$17.08

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $17.60, giving the company a market capitalization of 1.97B. It carries a P/E multiple of 6.17 and pays a dividend yield of 4.2%.

During the trading session on 2026-03-19, Harley-Davidson(HOG) shares reached a daily high of $17.68 and a low of $17.08. At a current price of $17.60, the stock is +3.0% higher than the low and still -0.4% under the high.

Trading activity shows a volume of 3.05M, compared to an average daily volume of 3.69M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.08.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.08.

HOG News

Nasdaq 3h
Ford's Jim Farley Sells 6,454 Harley-Davidson Shares Worth $121,000

Key Points 6,454 shares were sold for a total of approximately ~$121,000 on Feb. 25, 2026, at a weighted average price of around $18.71 per share. The transac...

Ford's Jim Farley Sells 6,454 Harley-Davidson Shares Worth $121,000
Simply Wall St 2d
Is Wells Fargo’s Underweight on Harley-Davidson Reframing Expectations For Its Long-Term Profit Story?

Earlier this month, Wells Fargo began covering Harley-Davidson with an Underweight rating, adding a fresh, more cautious analyst voice to the stock’s research c...

Is Wells Fargo’s Underweight on Harley-Davidson Reframing Expectations For Its Long-Term Profit Story?
TipRanks 3d
Harley-Davidson Executive Cashes Out in Notable Stock Move

New insider activity at Harley-Davidson ( (HOG) ) has taken place on March 16, 2026. Sr. VP of Harley-Davidson Financial Services Inc. (HDFSI), Do Charles, has...

Analyst ratings

56%

of 18 ratings
Buy
33.3%
Hold
55.6%
Sell
11.1%

More HOG News

Simply Wall St 5d
Harley-Davidson Valuation Check After Wells Fargo Initiates Coverage With Underweight Rating

Interest in Harley-Davidson (HOG) has picked up after Wells Fargo started coverage with an Underweight rating, a cautious stance that coincided with a 2.7% shar...

Harley-Davidson Valuation Check After Wells Fargo Initiates Coverage With Underweight Rating

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