Harley-Davidson

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Trade Harley-Davidson 24 hours a day, five days a week on Robinhood.

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.37B
Market cap2.37B
Price-Earnings ratio
4.92
Price-Earnings ratio4.92
Dividend yield
3.55%
Dividend yield3.55%
Average volume
2.95M
Average volume2.95M
High today
$20.45
High today$20.45
Low today
$19.99
Low today$19.99
Open price
$20.26
Open price$20.26
Volume
3.14M
Volume3.14M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$19.90
52 Week low$19.90

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $20.17. The company's market cap stands at 2.37B, with a P/E ratio of 4.92 and a dividend yield of 3.5%.

As of 2026-01-27, Harley-Davidson(HOG) stock has fluctuated between $19.99 and $20.45. The current price stands at $20.17, placing the stock +0.9% above today's low and -1.4% off the high.

The Harley-Davidson(HOG)'s current trading volume is 3.14M, compared to an average daily volume of 2.95M.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $19.90.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $19.90.

HOG News

Simply Wall St 3d
Harley-Davidson’s 2026 Lineup Refresh Could Be A Game Changer For Harley-Davidson

Earlier in January 2026, Harley-Davidson revealed 13 new motorcycles for its 2026 portfolio, including updated Grand American Touring models, expanded CVO offer...

Harley-Davidson’s 2026 Lineup Refresh Could Be A Game Changer For Harley-Davidson
Simply Wall St 6d
Assessing Harley-Davidson Valuation As Weak Returns Meet A Low P/E Multiple

Advertisement Recent share performance snapshot With no fresh company specific headlines driving Harley-Davidson (HOG) today, the focus for investors is on th...

Assessing Harley-Davidson Valuation As Weak Returns Meet A Low P/E Multiple

Analyst ratings

56%

of 18 ratings
Buy
38.9%
Hold
55.6%
Sell
5.6%

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