Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.68B
Market cap2.68B
Price-Earnings ratio
13.42
Price-Earnings ratio13.42
Dividend yield
3.08%
Dividend yield3.08%
Average volume
3.69M
Average volume3.69M
High today
$25.44
High today$25.44
Low today
$23.71
Low today$23.71
Open price
$23.85
Open price$23.85
Volume
3.47M
Volume3.47M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $25.32, with a market capitalization of 2.68B. The stock trades at a price-to-earnings (P/E) ratio of 13.42 and offers a dividend yield of 3.1%.

On 2026-05-08, Harley-Davidson(HOG) stock moved within a range of $23.71 to $25.44. With shares now at $25.32, the stock is trading +6.8% above its intraday low and -0.5% below the session's peak.

Trading volume for Harley-Davidson(HOG) stock has reached 3.47M, versus its average volume of 3.69M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

Simply Wall St 7h
Harley’s Profit Squeeze And ‘Back to the Bricks’ Plan Might Change The Case For Investing In Harley-Davidson

In early May 2026, Harley-Davidson reported first-quarter net income of about US$24.77 million, sharply lower than a year earlier, as tariffs and higher costs c...

Harley’s Profit Squeeze And ‘Back to the Bricks’ Plan Might Change The Case For Investing In Harley-Davidson
Simply Wall St 1d
Is It Time To Reconsider Harley-Davidson After Mixed Returns And Brand Headlines

If you are wondering whether Harley-Davidson at around US$23.84 is a bargain or fairly priced, the key is understanding what the current share price actually re...

Is It Time To Reconsider Harley-Davidson After Mixed Returns And Brand Headlines
TipRanks 2d
Harley-Davidson price target raised to $26 from $23 at Citi

Citi analyst James Hardiman raised the firm’s price target on Harley-Davidson (HOG) to $26 from $23 and keeps a Neutral rating on the shares. Unlock hedge fund...

Analyst ratings

55%

of 20 ratings
Buy
30%
Hold
55%
Sell
15%

More HOG News

TipRanks 2d
Harley-Davidson Wins Buy Rating as ‘Back to the Bricks’ Strategy and Dealer Upside Drive Raised Price Target from $24 to $30

Analyst Tristan M. Thomas-Martin from BMO Capital maintained a Buy rating on Harley-Davidson and increased the price target to $30.00 from $24.00. Unlock hedge...

TipRanks 3d
Harley-Davidson PT Held at $19 as Demand Uncertainty and Margin Risks Keep Rating at Hold

UBS analyst Robin M. Farley maintained a Hold rating on Harley-Davidson yesterday and set a price target of $19.00. Claim 55% Off TipRanks Unlock hedge fund-lev...

Sherwood News 3d
Harley-Davidson hopes getting “Back to the Bricks” will help turn its motorcycle business around

Its ~$1 billion financial services segment has helped keep the company ticking over in the meantime. Harley-Davidson is at a weird fork in the road. Sales of i...

Harley-Davidson hopes getting “Back to the Bricks” will help turn its motorcycle business around
TipRanks 3d
Harley-Davidson Earnings Call: Growth Amid Margin Squeeze

Harley-Davidson ((HOG)) has held its Q1 earnings call. Read on for the main highlights of the call. Claim 55% Off TipRanks Unlock hedge fund-level data and powe...

Seeking Alpha 3d
Harley-Davidson targets $350M-plus EBITDA in 2027 as it reaffirms 2026 unit guidance and lowers tariff outlook to $75M-$90M

Earnings Call Insights Harley-Davidson targets $350M-plus EBITDA in 2027 as it reaffirms 2026 unit guidance and lowers tariff outlook to $75M-$90M May 05, 2026,...

Harley-Davidson targets $350M-plus EBITDA in 2027 as it reaffirms 2026 unit guidance and lowers tariff outlook to $75M-$90M
Benzinga 3d
Harley-Davidson's $45 Million Tariff Hit Slams Profit

The results were weighed down by a sharp drop in financial services income and weaker margins, despite stronger retail demand. Harley-Davidson Quarterly Report...

Harley-Davidson's $45 Million Tariff Hit Slams Profit
Nasdaq 3d
Harley-Davidson Q1 2026 Earnings Transcript

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Harley-Davidson Q1 2026 Earnings Transcript

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