Harley-Davidson

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Trade Harley-Davidson 24 hours a day, five days a week on Robinhood.

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.18B
Market cap2.18B
Price-Earnings ratio
7.00
Price-Earnings ratio7.00
Dividend yield
3.69%
Dividend yield3.69%
Average volume
3.90M
Average volume3.90M
High today
$19.68
High today$19.68
Low today
$19.28
Low today$19.28
Open price
$19.43
Open price$19.43
Volume
3.98M
Volume3.98M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $19.47, giving the company a market capitalization of 2.18B. It carries a P/E multiple of 7.00 and pays a dividend yield of 3.7%.

During the trading session on 2026-03-27, Harley-Davidson(HOG) shares reached a daily high of $19.68 and a low of $19.28. At a current price of $19.47, the stock is +1.0% higher than the low and still -1.0% under the high.

Trading activity shows a volume of 3.98M, compared to an average daily volume of 3.9M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.09.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.09.

HOG News

Simply Wall St 1d
Harley-Davidson Is Up 7.4% After Announcing Major Global Job Cuts To Unlock Cost Savings

Harley-Davidson has recently begun reducing its global workforce after reporting a 26% drop in 2024 profits and a US$29 million operating loss in 2025, which th...

Harley-Davidson Is Up 7.4% After Announcing Major Global Job Cuts To Unlock Cost Savings
Nasdaq 6d
Harley-Davidson Executive Sells Over 4,000 Shares

Key Points Charles Do sold 4,241 shares for a transaction value of ~$77,000 at around $18.09 per share on March 12, 2026. The transaction represented the majo...

Harley-Davidson Executive Sells Over 4,000 Shares

Analyst ratings

53%

of 19 ratings
Buy
31.6%
Hold
52.6%
Sell
15.8%

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