Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
1.99B
Market cap1.99B
Price-Earnings ratio
6.45
Price-Earnings ratio6.45
Dividend yield
4.01%
Dividend yield4.01%
Average volume
4.50M
Average volume4.50M
High today
$18.00
High today$18.00
Low today
$17.54
Low today$17.54
Open price
$17.82
Open price$17.82
Volume
2.23M
Volume2.23M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.11
52 Week low$17.11

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $17.82, giving the company a market capitalization of 1.99B. It carries a P/E multiple of 6.45 and pays a dividend yield of 4.0%.

During the trading session on 2026-03-13, Harley-Davidson(HOG) shares reached a daily high of $18.00 and a low of $17.54. At a current price of $17.82, the stock is +1.6% higher than the low and still -1.0% under the high.

Trading activity shows a volume of 2.23M, compared to an average daily volume of 4.5M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.11.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.11.

HOG News

Simply Wall St 1d
Harley-Davidson Insider Buying Sparks Fresh Look At Value And Risks

Harley-Davidson CEO and a company director recently purchased additional NYSE:HOG shares. Director Lori Flees made a sizeable insider purchase, increasing her...

Harley-Davidson Insider Buying Sparks Fresh Look At Value And Risks
Seeking Alpha 2d
Harley-Davidson faces a long road to recovery—Wells Fargo

An abundance of missteps has set Harley-Davidson (HOG) on a long road to recovery, with substantial investment necessary to deliver meaningful change at the ico...

Harley-Davidson faces a long road to recovery—Wells Fargo
Simply Wall St 2d
Is Harley-Davidson Pricing Fair After Steep Multi‑Year Share Price Declines

If you are wondering whether Harley-Davidson at around US$18.91 is a bargain or a value trap, this article will walk you through what the current price might be...

Is Harley-Davidson Pricing Fair After Steep Multi‑Year Share Price Declines

Analyst ratings

56%

of 18 ratings
Buy
33.3%
Hold
55.6%
Sell
11.1%

More HOG News

TipRanks 3d
Wells sees ‘too much risk,’ starts Harley-Davidson with an Underweight

As previously reported, Wells Fargo analyst Anthony Bonadio initiated coverage of Harley-Davidson (HOG) with an Underweight rating and $15 price target The comp...

Nasdaq 3d
Top Buys by Top Brass: CEO Starrs's $286.5K Bet on HOG

A company's own top management tend to have the best inside view into the business, so when company officers make major buys, investors are wise to take notice....

Top Buys by Top Brass: CEO Starrs's $286.5K Bet on HOG
TipRanks 4d
Harley-Davidson Leadership Makes Bold Insider Move on Company Stock

New insider activity at Harley-Davidson ( (HOG) ) has taken place on March 9, 2026. Harley-Davidson insiders are doubling down on the company’s future with sig...

TipRanks 4d
Harley-Davidson CEO buys $286.5K in common stock

In a regulatory filing, Harley-Davidson (HOG) disclosed that its CEO Artie Starrs bought 15K shares of common stock on March 9 in a total transaction size of $2...

Simply Wall St 6d
Is Harley-Davidson’s Note Redemption Reframing Its Capital Intensity And Return-on-Investment Story?

In recent days, Harley-Davidson has faced fresh scrutiny as multiple Wall Street firms revised their views following weaker motorcycle performance versus peers,...

Is Harley-Davidson’s Note Redemption Reframing Its Capital Intensity And Return-on-Investment Story?

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