Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.92B
Market cap2.92B
Price-Earnings ratio
5.99
Price-Earnings ratio5.99
Dividend yield
2.88%
Dividend yield2.88%
Average volume
2.31M
Average volume2.31M
High today
$24.86
High today$24.86
Low today
$24.49
Low today$24.49
Open price
$24.65
Open price$24.65
Volume
1.67M
Volume1.67M
52 Week high
$35.21
52 Week high$35.21
52 Week low
$20.45
52 Week low$20.45

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $24.71. The company's market cap stands at 2.92B, with a P/E ratio of 5.99 and a dividend yield of 2.9%.

As of 2025-11-15, Harley-Davidson(HOG) stock has fluctuated between $24.49 and $24.86. The current price stands at $24.71, placing the stock +0.9% above today's low and -0.6% off the high.

The Harley-Davidson(HOG)'s current trading volume is 1.67M, compared to an average daily volume of 2.31M.

During the past year, Harley-Davidson(HOG) stock moved between $20.45 at its lowest and $35.21 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $20.45 at its lowest and $35.21 at its peak.

HOG News

TipRanks 2d
Harley-Davidson price target lowered to $27 from $28 at UBS

UBS lowered the firm’s price target on Harley-Davidson (HOG) to $27 from $28 and keeps a Neutral rating on the shares. Meet Your ETF AI Analyst Discover how T...

TipRanks 3d
Harley-Davidson Exec Makes Significant Stock Sale

New insider activity at Harley-Davidson ( (HOG) ) has taken place on November 12, 2025. Meet Your ETF AI Analyst Discover how TipRanks' ETF AI Analyst can help...

Nasdaq 5d
This Stock Has A 2.81% Yield And Sells For Less Than Book

Harley-Davidson Inc (Symbol: HOG) has been named as a Top 10 dividend stock, according the most recent Dividend Channel report. The report noted that among the...

This Stock Has A 2.81% Yield And Sells For Less Than Book

Analyst ratings

67%

of 15 ratings
Buy
26.7%
Hold
66.7%
Sell
6.7%

More HOG News

Simply Wall St 6d
Harley-Davidson: Evaluating Value After Q3 Earnings Beat and 2026 Model Launches

Harley-Davidson (HOG) delivered an impressive third quarter for 2025, outpacing Wall Street’s expectations. The company’s performance reflects strong execution...

Harley-Davidson: Evaluating Value After Q3 Earnings Beat and 2026 Model Launches

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