Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

1.99B

Market cap1.99B

Price-Earnings ratio

6.38

Price-Earnings ratio6.38

Dividend yield

4.05%

Dividend yield4.05%

Average volume

3.26M

Average volume3.26M

High today

$17.61

High today$17.61

Low today

$17.61

Low today$17.61

Open price

$17.51

Open price$17.51

Volume

3.69K

Volume3.69K

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.11

52 Week low$17.11

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $17.61, giving the company a market capitalization of 1.99B. It carries a P/E multiple of 6.38 and pays a dividend yield of 4.1%.

During the trading session on 2026-03-03, Harley-Davidson(HOG) shares reached a daily high of $17.61 and a low of $17.61. At a current price of $17.61, the stock is 0.0% higher than the low and still 0.0% under the high.

Trading activity shows a volume of 3.69K, compared to an average daily volume of 3.26M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.11.

HOG News

TipRanks 5d

Harley-Davidson Insider Makes Bold Move With Significant Stock Sale

New insider activity at Harley-Davidson ( (HOG) ) has taken place on February 26, 2026. Harley-Davidson director James D. Farley has trimmed his stake in the c...

Nasdaq 5d

Ex-Dividend Reminder: Visteon, Polaris and Harley-Davidson

Looking at the universe of stocks we cover at Dividend Channel, on 3/2/26, Visteon Corp (Symbol: VC), Polaris Inc (Symbol: PII), and Harley-Davidson Inc (Symbol...

Nasdaq 6d

Harley-Davidson Passes Through 4% Yield Mark

Looking at the universe of stocks we cover at Dividend Channel , in trading on Wednesday, shares of Harley-Davidson Inc (Symbol: HOG) were yielding above the 4%...

Analyst ratings

56%

of 18 ratings

Buy

38.9%

Hold

55.6%

Sell

5.6%

More HOG News

Simply Wall St 6d

Assessing Harley-Davidson Valuation After Prolonged Share Price Weakness

Advertisement Recent share performance and business snapshot Harley-Davidson (HOG) stock has been under pressure recently, with a decline of about 4% over the...

Simply Wall St 7d

Harley-Davidson Weighs OMI Fast-Charging Breakthrough Against Weak Share Performance

Supplier OMI has announced a new active cathode material that supports full battery charging in about three minutes. Harley-Davidson, listed as NYSE:HOG, is id...

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