Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.31B
Market cap2.31B
Price-Earnings ratio
4.74
Price-Earnings ratio4.74
Dividend yield
3.68%
Dividend yield3.68%
Average volume
3.00M
Average volume3.00M
High today
$19.75
High today$19.75
Low today
$19.33
Low today$19.33
Open price
$19.63
Open price$19.63
Volume
3.27M
Volume3.27M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$19.33
52 Week low$19.33

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $19.56. The company's market cap stands at 2.31B, with a P/E ratio of 4.74 and a dividend yield of 3.7%.

As of 2026-02-03, Harley-Davidson(HOG) stock has fluctuated between $19.33 and $19.75. The current price stands at $19.56, placing the stock +1.2% above today's low and -1.0% off the high.

The Harley-Davidson(HOG)'s current trading volume is 3.27M, compared to an average daily volume of 3M.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $19.33.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $19.33.

Analyst ratings

56%

of 18 ratings
Buy
38.9%
Hold
55.6%
Sell
5.6%

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