Jun 24, 2021

The Sub-Penny Opportunity

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By Vlad Tenev, CEO and Co-Founder, Robinhood

The Securities and Exchange Commission under new Chairman Gary Gensler intends to propose new regulations to modernize market structure. Of course, we welcome the opportunity to engage in the conversation.

First Some Facts

The subject of Robinhood routing our customers’ orders to market makers rather than directly to the national exchanges has generated some controversy. Off-exchange market makers are able to provide our customers price improvement over the National Best Bid and Offer (NBBO), without charging exchange fees.

Here’s What We Think Could Change

The Sub-Penny Rule (SEC Rule 612) prevents exchanges from quoting in increments less than a penny. This limitation can result in an artificially wide NBBO, which is the pricing benchmark used by off-exchange market-makers.

In a nutshell, exchanges cannot fairly compete with off-exchange market makers in executing our customers’ orders. As a first step toward better enabling our exchanges to compete fairly, we propose amending Rule 612 to allow exchanges to quote prices up to four decimal places for all stocks.

Back in 2005, when Rule 612 was adopted, the consensus was that price increments of $0.0001 were economically insignificant. Supporters of the rule argued that sophisticated investors may use these smaller increments to step ahead of retail investors by trivial amounts. Some also argued that technology hadn’t advanced enough to properly handle an enormous increase in on-exchange quoting.

However, since that time, technology has advanced by leaps and bounds, and commission-free trading has become the industry norm. It’s now clear that customers value sub-penny price improvements and no longer consider them economically insignificant, especially in low-priced, high-volume stocks that may only trade with a penny spread.

Chairman Gensler noted in a speech earlier this month that market makers - also known as wholesalers - are able to transact in sub-penny increments. “As a result,” he said, “wholesalers may operate on an unequal playing field when competing for order flow.”

Let’s try to level the playing field.

If the sub-penny limitation is removed, and exchanges reduce fees for retail orders, we could see a tighter NBBO, even better execution quality for retail investors, more transparency and perhaps more retail order flow executed on lit markets.

It’s not lost upon us that brokers, including Robinhood, and other financial institutions benefit right now from spreads being wider. Others may not advocate for this proposal, but Robinhood will continue to fight for what we believe is right for customers and the long-term health of the markets.

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U.S. brokerage services are offered through Robinhood Financial LLC, a registered broker dealer (member SIPC) and U.S. clearing services through Robinhood Securities, LLC, a registered broker dealer (member SIPC). Find more information on FINRA's BrokerCheck.

U.K. brokerage services are offered through Robinhood U.K. Ltd, an authorised and regulated firm by the U.K. Financial Conduct Authority (FRN: 823590), and introduces UK customers to Robinhood Securities, LLC for order routing, execution, clearing, settlement, arranging custody services and margin lending to eligible UK customers with margin accounts. Robinhood Securities, LLC is regulated in the U.S. by the SEC and FINRA.

U.S. cryptocurrency services are offered through Robinhood Crypto, LLC (NMLS ID: 1702840). EU cryptocurrency services are offered for eligible EU customers through an account with Robinhood Europe, UAB (company number 306377915), registered in Lithuania as a virtual currency exchange and virtual currency depository wallet operator.

A self-custody cryptocurrency wallet, Robinhood Wallet, and related services are offered through Robinhood Non-Custodial, Ltd. (a limited company organized in the Cayman Islands).

The Robinhood Money spending account is offered through Robinhood Money, LLC (NMLS ID: 1990968), a licensed money transmitter.

Say Technologies, LLC provides technology services for shareholder engagement and communication.

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news.

All are affiliated entities and wholly-owned subsidiaries of Robinhood Markets, Inc.

Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2026 Robinhood. All rights reserved.
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All investing involves risk.

U.S. brokerage services are offered through Robinhood Financial LLC, a registered broker dealer (member SIPC) and U.S. clearing services through Robinhood Securities, LLC, a registered broker dealer (member SIPC). Find more information on FINRA's BrokerCheck.

U.K. brokerage services are offered through Robinhood U.K. Ltd, an authorised and regulated firm by the U.K. Financial Conduct Authority (FRN: 823590), and introduces UK customers to Robinhood Securities, LLC for order routing, execution, clearing, settlement, arranging custody services and margin lending to eligible UK customers with margin accounts. Robinhood Securities, LLC is regulated in the U.S. by the SEC and FINRA.

U.S. cryptocurrency services are offered through Robinhood Crypto, LLC (NMLS ID: 1702840). EU cryptocurrency services are offered for eligible EU customers through an account with Robinhood Europe, UAB (company number 306377915), registered in Lithuania as a virtual currency exchange and virtual currency depository wallet operator.

A self-custody cryptocurrency wallet, Robinhood Wallet, and related services are offered through Robinhood Non-Custodial, Ltd. (a limited company organized in the Cayman Islands).

The Robinhood Money spending account is offered through Robinhood Money, LLC (NMLS ID: 1990968), a licensed money transmitter.

Say Technologies, LLC provides technology services for shareholder engagement and communication.

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news.

All are affiliated entities and wholly-owned subsidiaries of Robinhood Markets, Inc.

Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2026 Robinhood. All rights reserved.