Which brands will advertise during the Big Game?

Hims & Hers98¢
Pepsi98¢
T-Mobile98¢
LIVE
1D
1W
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Timeline

Trading hours
24 hours a day, except Thursday 3AM-5AM ET
Event day
February 8, 2026
Contract resolves
Determines the outcome of the contract
Payout
Usually within 1 hour of event resolution

About

Who will air a qualifying advertisement during the official national 2026 Big Game broadcast? A qualifying advertisement includes any commercial featuring the brand, sponsorship segments clearly identifying the brand (e.g., "This halftime show brought to you by..."), or branded content integration with prominent display. The ad must occur after kickoff and before regulation time (or overtime if any) ends. Stadium signage without dedicated airtime, pre-game ads, post-game ads, streaming-only ads, regional ads, and parent company ads without specific brand identification do not qualify. Co-branded advertisements with equal billing count as qualifying. IMPORTANT INFORMATION This market resolves based on the particular brand, company, product, or service listed being specifically advertised. It does not resolve based on whether there are advertisements for brands, companies, products, or services that are associated with, or owned by, the targeted strike. It is titled, “Which brands will advertise during the Big Game?” To be clear, if the listed market is a parent company (e.g. “Anthropic”) and one of their brands or products is identified in an otherwise qualifying advertisement (e.g. “Claude”), but the advertisement does not contain any specifically listed strike, the market will resolve to No. Get $1 for every contract you own if your prediction is correct. Or close your position before the event resolves. Additional fees apply. Read the full contract terms and conditions

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