Bread Financial

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About BFH

Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. It offers private labels and co-brand credit cards and buy now, pay later products such as installment loans and split-pay offerings. 

CEO
Ralph J. Andretta
CEORalph J. Andretta
Employees
6,000
Employees6,000
Headquarters
Columbus, Ohio
HeadquartersColumbus, Ohio
Founded
1996
Founded1996
Employees
6,000
Employees6,000

BFH Key Statistics

Market cap
4.20B
Market cap4.20B
Price-Earnings ratio
8.38
Price-Earnings ratio8.38
Dividend yield
0.88%
Dividend yield0.88%
Average volume
779.36K
Average volume779.36K
High today
$104.62
High today$104.62
Low today
$102.64
Low today$102.64
Open price
$102.64
Open price$102.64
Volume
239.59K
Volume239.59K
52 Week high
$109.91
52 Week high$109.91
52 Week low
$53.83
52 Week low$53.83

Stock Snapshot

The current Bread Financial(BFH) stock price is $103.99, with a market capitalization of 4.2B. The stock trades at a price-to-earnings (P/E) ratio of 8.38 and offers a dividend yield of 0.88%.

On 2026-07-06, Bread Financial(BFH) stock moved within a range of $102.64 to $104.62. With shares now at $103.99, the stock is trading +1.3% above its intraday low and -0.6% below the session's peak.

Trading activity shows a volume of 239.59K, compared to an average daily volume of 779.36K.

Over the past 52 weeks, Bread Financial(BFH) stock has traded between a high of $109.91 and a low of $53.83.

Over the past 52 weeks, Bread Financial(BFH) stock has traded between a high of $109.91 and a low of $53.83.

Analyst ratings

44%

of 18 ratings
Buy
44.4%
Hold
44.4%
Sell
11.1%

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