Bread Financial

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About BFH

Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. It offers private labels and co-brand credit cards and buy now, pay later products such as installment loans and split-pay offerings. 

CEO
Ralph J. Andretta
CEORalph J. Andretta
Employees
6,000
Employees6,000
Headquarters
Columbus, Ohio
HeadquartersColumbus, Ohio
Founded
1996
Founded1996
Employees
6,000
Employees6,000

BFH Key Statistics

Market cap
3.14B
Market cap3.14B
Price-Earnings ratio
7.23
Price-Earnings ratio7.23
Dividend yield
1.21%
Dividend yield1.21%
Average volume
1.19M
Average volume1.19M
High today
$70.74
High today$70.74
Low today
$68.57
Low today$68.57
Open price
$70.45
Open price$70.45
Volume
643.79K
Volume643.79K
52 Week high
$82.03
52 Week high$82.03
52 Week low
$38.21
52 Week low$38.21

Stock Snapshot

Bread Financial(BFH) stock is priced at $68.78, giving the company a market capitalization of 3.14B. It carries a P/E multiple of 7.23 and pays a dividend yield of 1.2%.

During the trading session on 2026-01-24, Bread Financial(BFH) shares reached a daily high of $70.74 and a low of $68.57. At a current price of $68.78, the stock is +0.3% higher than the low and still -2.8% under the high.

Trading volume for Bread Financial(BFH) stock has reached 643.79K, versus its average volume of 1.19M.

The stock's 52-week range extends from a low of $38.21 to a high of $82.03.

The stock's 52-week range extends from a low of $38.21 to a high of $82.03.

BFH News

Simply Wall St 6d
Can Bread Financial Sustain Profitability Leadership Without Top-Line Growth Momentum?

In its latest quarterly update, Bread Financial reported earnings per share and net interest margin ahead of analyst expectations, even as revenue dipped slight...

Can Bread Financial Sustain Profitability Leadership Without Top-Line Growth Momentum?

Analyst ratings

53%

of 19 ratings
Buy
31.6%
Hold
52.6%
Sell
15.8%

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