Gen Digital, Inc. engages in the provision of security, storage, and systems management solutions. The firm focuses on providing consumer cyber safety with its business solutions. Its brands include Norton, Avast, Lifelock, Avira, AVG, and CCleaner. The company was founded by Gary Hendrix in April 1982 and is headquartered in Tempe, AZ.

There is a secular decline in consumer-oriented security as many of Gen's primary offerings (security, identity protection) are add-ons or free tools provided by bigger players such as OS vendors (Microsoft) and credit bureaus (Experian, TransUnion, Equifax).

An occupational hazard in cybersecurity is the headline risk of a hack and its impact on retention and customer acquisition. Gen faces this risk along with its competitors.

Like any company in consumer security, Gen faces a tough pricing environment across its end markets.

International expansion remains a viable area for top-line growth as the company can potentially increase its number of paid users in the European and Asian markets.

The firm has a solid cash generation profile along with its commitment to return shareholder capital via dividends and share buybacks.

Gen's bundling offers allow the company to land and expand customers that want one unified vendor for their security and identity protection needs.

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Gen Digital

Why Robinhood?

About GEN

Gen Digital, Inc. engages in the provision of security, storage, and systems management solutions. The firm focuses on providing consumer cyber safety with its business solutions.

GEN Key Statistics

Analyst ratings

50%

Gen Digital

Why Robinhood?

Gen Digital, Inc. engages in the provision of security, storage, and systems management solutions. The firm focuses on providing consumer cyber safety with its business solutions. Show more

GEN Key Statistics

Analyst ratings

50%

Gen Digital, Inc. engages in the provision of security, storage, and systems management solutions. The firm focuses on providing consumer cyber safety with its business solutions.