Molson Coors Beverage Co. is a holding company, which engages in the production and sale of beer. It operates through the Americas and EMEA and APAC geographical segments. The Americas segment imports, markets, distributes, and sells owned brands and partner brands and licensed brands in the U.S., Canada and various countries in Latin America. The EMEA and APAC segment consists of the production, marketing, and sales of primary brands as well as other owned and licensed brands in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the U.K., various other European countries and certain countries within the Middle East, Africa and Asia Pacific regions. The company was founded in 1786 and is headquartered in Golden, CO.

A lack of pricing power is likely to prevent Molson Coors from fully offsetting cost inflation and preserving margins.

Molson Coors faces an uphill battle in the premium segment against entrenched competitors Constellation, AB InBev, and Boston Beer, which enjoy better branding power and distributor support.

High volume concentration in the secularly challenged midrange and economy beer segments does not bode well for top-line and profit growth.

Cash generation is solid at Molson Coors, with the firm expected to convert on average 10% of sales into free cash flow to the firm over the next five years, providing the fuel to reinvest for the long-term health of the business.

Expansion in nonalcoholic beverages, such as energy drinks and mixers, should allow the firm to expand its reach by offering more beverage options and consumption occassion. 

Strategic initiatives to expand exposure to the premium aisle and unearth cost savings should lead to margin improvement longer term.

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Molson Coors Beverage

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