VF Corp. engages in the business of producing and marketing apparel, footwear, and accessories. It operates through the following segments: Outdoor, Active, Work, and Other. The Outdoor segment includes authentic outdoor-based lifestyle brands such as performance-based and outdoor apparel, footwear, and equipment. The Active segment focuses on activity-based lifestyle brands including active apparel, footwear, backpacks, luggage, and accessories. The Work segment offers work and work-inspired lifestyle brands with product offerings including apparel, footwear, and accessories. The Other segment refers to the sale of non-VF products and sourcing activities related to transition services. The company was founded by John Barbey in October 1899 and is headquartered in Denver, CO.

Brands that rely on the Asia-Pacific region to produce apparel goods are likely trying to find ways to mitigate the impact of President Donald Trump‘s reciproca

Trump Tariffs To Hurt Nike, Under Armour, VF: Are Ralph Lauren, Foot Locker Safer Bets?

Vans had double-digit percentage sales declines in the past two fiscal years. The success of efforts to fix the brand are uncertain. Vans' performance (both positive and negative) tends to have a large impact on VF's market valuation.

Competition has increased in both of VF’s key segments, outdoor and active. The company faces a difficult task in reclaiming lost share.

Each of VF’s four major brands has experienced sales slowdowns, and it is unknown when or if results will improve. It is very difficult to boost margins while sales are declining in the apparel and footwear industry.

VF is diversified and exposed to active and outdoor, two of the most attractive categories in the apparel and footwear market.

The North Face has been a solid performer even as VF has struggled. We estimate its brand-level operating margins have improved to the high teens from 12% since fiscal 2019.

CEO Bracken Darrell intends to improve results for Vans under the Reinvent strategic plan. We think Vans can be fixed and that it has growth potential given its small share in the global sports-inspired apparel and footwear market, estimated at $166 billion in 2024 (Euromonitor).

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VF

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