WPP Plc is a creative transformation company, which engages in the provision of communications services. It operates through the following segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. The Global Integrated Agencies segment offers creative services including advertising, marketing, and brand strategies and campaigns across all media. The Public Relations segment helps clients communicate with all stakeholders, from consumers and investors to government and non-government organizations. The Specialist Agencies segment delivers brand experience and identity, and specialist, targeted services. The company was founded by Martin Stuart Sorrell in 1985 and is headquartered in London, the United Kingdom.

WPP has consistently undergrown peers, and it is unclear when this will reverse.

Clients continue to push for improved returns on their marketing spending, particularly in digital marketing. This push will only increase with the adoption of programmatic media.

Evolving technology and consumer preferences are forcing constant changes to the way goods and services are marketed. WPP's results could suffer if the firm can't adapt quickly enough.

WPP has a stronger presence in the faster-growing emerging advertising markets than most of its peers.

Although the advertising environment is evolving, there always will be demand from companies to increase sales and brand value by creating and delivering advertising to consumers.

WPP's ownership of advertising and marketing companies includes some of the largest and best-known brands across multiple disciplines.

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WPP

Why Robinhood?

About WPP

WPP Plc is a creative transformation company, which engages in the provision of communications services. It operates through the following segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.

WPP Key Statistics

Analyst ratings

67%

WPP

Why Robinhood?

WPP Plc is a creative transformation company, which engages in the provision of communications services. It operates through the following segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. Show more

WPP Key Statistics

Analyst ratings

67%

WPP Plc is a creative transformation company, which engages in the provision of communications services. It operates through the following segments: Global Integrated Agencies, Public Relations, and Specialist Agencies.