Criteo SA is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers. It operates through the following segments: Marketing Solutions, Retail Media, and Iponweb. The Marketing Solutions segment is involved in helping advertisers achieve their customer acquisition and retention goals. The Retail Media segment assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals. The iponweb segment specializes in building real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. The company was founded by Jean-Baptiste Rudelle, Franck Le Ouay, Pascal Gauthier, Laurent Quatrefages and Romain Niccoli on November 3, 2005 and is headquartered in Paris, France.

Other browser providers could offer features similar to Apple’s ITP, preventing Criteo from collecting enough data to analyze user behavior, which will negatively affect the firm’s high-ROI ad purchasing and placement for its clients.

Google’s DoubleClick and its increasing presence on the demand-side platform will push out Criteo and other demand-side ad-tech companies.

Increased installations of ad-blocking software could reduce Criteo's revenue drastically if they were to eliminate the Criteo Engine’s effectiveness.

Criteo may soon design a feature to circumvent Apple’s ITP and again attain user behavior data.

With Criteo’s programmatic digital display ads, the role of ad agencies will be diminished, which will drive Criteo's margins higher.

With a focus on delivering high returns on investment for its clients, Criteo should be one of the main beneficiaries of a shift to digital ad dollars in retail and other verticals.

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Criteo

Why Robinhood?

About CRTO

Criteo SA is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers.

CRTO Key Statistics

Analyst ratings

69%

Criteo

Why Robinhood?

Criteo SA is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers. Show more

CRTO Key Statistics

Analyst ratings

69%

Criteo SA is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers.