Roku, Inc. engages in the provision of a streaming platform for television. It operates through the Platform and Devices segments. The Platform segment includes digital advertising and related services including the demand-side platform and content distribution services such as subscription and transaction revenue shares, media and entertainment promotional spending, the sale of premium subscriptions, and the sale of branded channel buttons on remote controls. The Devices segment is involved in the sale of streaming players, audio products, smart home products, and accessories that are sold through retailers and distributors, as well as directly to customers through the company’s website. The company was founded by Anthony J. Wood in October 2002 and is headquartered in San Jose, CA.

UBS lowered the firm’s price target on Roku (ROKU) to $72 from $90 and keeps a Neutral rating on the shares. The firm provided its thoughts on media exposure to

Roku price target lowered to $72 from $90 at UBS

Roku Inc ROKU is able to "increasingly" monetize its home screen as it has access to first-party data about who is watching, according to Needham.

The Roku Ana

Roku Is Poised To Benefit From Higher Ad Spend, Says Bullish Analyst

What has Wall Street been buzzing about this week? Here are the top 5 Buy calls and the top 5 Sell calls made by Wall Street’s best analysts during the week of

Buy/Sell: Wall Street’s top 10 stock calls this week

The need for Roku streaming players will eventually dry up as more televisions are smart TVs, leaving Roku dependent on television manufacturers to reach consumers.

The Roku Channel is undifferentiated from many other free streaming services, and content costs to supply the channel have widened financial losses. Unlike most competitors, Roku doesn’t have alternative profitable businesses that can help buffer a struggling streaming service.

Roku can only maintain its large user base by selling devices below cost, and this strategy has not yet moved it toward profitability.

Roku’is independent from major streaming subscription platforms, unlike competing streaming devices and connected TVs like those sold by Apple or Amazon. This allows neutrality in promoting content, which some consumers may value.

Roku can drive users toward the Roku Channel by prominently featuring it, which will give the channel an edge over other free, ad-supported streaming services like Pluto, Tubi, and Freevee.

Roku’s huge user base will attract advertisers and allow the company to charge a premium for real estate on its home screen.

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Roku

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