Roku, Inc. engages in the provision of a streaming platform for television. It operates through the Platform and Devices segments. The Platform segment includes digital advertising and related services including the demand-side platform and content distribution services such as subscription and transaction revenue shares, media and entertainment promotional spending, the sale of premium subscriptions, and the sale of branded channel buttons on remote controls. The Devices segment is involved in the sale of streaming players, audio products, smart home products, and accessories that are sold through retailers and distributors, as well as directly to customers through the company’s website. The company was founded by Anthony J. Wood in October 2002 and is headquartered in San Jose, CA.

The need for Roku streaming players will eventually dry up as more televisions are smart TVs, leaving Roku dependent on television manufacturers to reach consumers.

The Roku Channel is undifferentiated from many other free streaming services, and content costs to supply the channel have widened financial losses. Unlike most competitors, Roku doesn’t have alternative profitable businesses that can help buffer a struggling streaming service.

Roku can only maintain its large user base by selling devices below cost, and this strategy has not yet moved it toward profitability.

Roku’is independent from major streaming subscription platforms, unlike competing streaming devices and connected TVs like those sold by Apple or Amazon. This allows neutrality in promoting content, which some consumers may value.

Roku can drive users toward the Roku Channel by prominently featuring it, which will give the channel an edge over other free, ad-supported streaming services like Pluto, Tubi, and Freevee.

Roku’s huge user base will attract advertisers and allow the company to charge a premium for real estate on its home screen.

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Roku

Why Robinhood?

About ROKU

Roku, Inc. engages in the provision of a streaming platform for television. It operates through the Platform and Devices segments.

ROKU Key Statistics

Analyst ratings

44%

Roku

Why Robinhood?

Roku, Inc. engages in the provision of a streaming platform for television. It operates through the Platform and Devices segments. Show more

ROKU Key Statistics

Analyst ratings

44%

Roku, Inc. engages in the provision of a streaming platform for television. It operates through the Platform and Devices segments.