Southern

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About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas.

CEO

Christopher C. Womack

CEOChristopher C. Womack

Employees

29,800

Employees29,800

Headquarters

Atlanta, Georgia

HeadquartersAtlanta, Georgia

Founded

1945

Founded1945

Employees

29,800

Employees29,800

SO Key Statistics

Market cap

108.65B

Market cap108.65B

Price-Earnings ratio

24.90

Price-Earnings ratio24.90

Dividend yield

3.04%

Dividend yield3.04%

Average volume

5.90M

Average volume5.90M

High today

$97.70

High today$97.70

Low today

$96.30

Low today$96.30

Open price

$97.41

Open price$97.41

Volume

2.12M

Volume2.12M

52 Week high

$100.84

52 Week high$100.84

52 Week low

$83.09

52 Week low$83.09

Stock Snapshot

Southern(SO) stock is priced at $97.06, giving the company a market capitalization of 108.65B. It carries a P/E multiple of 24.90 and pays a dividend yield of 3.0%.

On 2026-03-09, Southern(SO) stock moved within a range of $96.30 to $97.70. With shares now at $97.06, the stock is trading +0.8% above its intraday low and -0.7% below the session's peak.

Trading activity shows a volume of 2.12M, compared to an average daily volume of 5.9M.

Over the past 52 weeks, Southern(SO) stock has traded between a high of $100.84 and a low of $83.09.

SO News

Simply Wall St 1d

What Southern's Analyst Upgrade Wave Means For Shareholders

In early March 2026, several research firms, including Evercore ISI and KeyBanc, raised their ratings on Southern Company, citing its capital investment plan, r...

Nasdaq 2d

Keybanc Upgrades Southern Company - Corporate Bond

Fintel reports that on March 4, 2026, Keybanc upgraded their outlook for Southern Company - Corporate Bond (BOIN:SOJE) from Underweight to Sector Weight. Analy...

Simply Wall St 4d

Southern Investors Watch Customer Shift As Mississippi Power Names New VP

Mississippi Power, a subsidiary of Southern (NYSE:SO), has appointed Fredie Carmichael as vice president of Customer Solutions and Corporate Communications. Th...

Analyst ratings

62%

of 21 ratings

Buy

28.6%

Hold

61.9%

Sell

9.5%

More SO News

TipRanks 4d

Southern Company upgraded to Outperform from In Line at Evercore ISI

Evercore ISI upgraded Southern Company (SO) to Outperform from In Line with a price target of $111, up from $103. Published first on TheFly – the ultimate sour...

Seeking Alpha 5d

Southern upgraded at KeyBanc after shares have lagged utility peers

Southern Co. (SO) +1.2% in Wednesday's trading as KeyBanc upgraded to Sector Weight from Underweight, saying the shares have largely lost their historical premi...

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