Southern

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About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. 

CEO
Christopher C. Womack
CEOChristopher C. Womack
Employees
28,600
Employees28,600
Headquarters
Atlanta, Georgia
HeadquartersAtlanta, Georgia
Founded
1945
Founded1945
Employees
28,600
Employees28,600

SO Key Statistics

Market cap
96.38B
Market cap96.38B
Price-Earnings ratio
21.76
Price-Earnings ratio21.76
Dividend yield
3.36%
Dividend yield3.36%
Average volume
5.73M
Average volume5.73M
High today
$87.85
High today$87.85
Low today
$86.89
Low today$86.89
Open price
$87.64
Open price$87.64
Volume
5.46M
Volume5.46M
52 Week high
$100.84
52 Week high$100.84
52 Week low
$82.05
52 Week low$82.05

Stock Snapshot

As of today, Southern(SO) shares are valued at $87.54. The company's market cap stands at 96.38B, with a P/E ratio of 21.76 and a dividend yield of 3.4%.

As of 2026-01-24, Southern(SO) stock has fluctuated between $86.89 and $87.85. The current price stands at $87.54, placing the stock +0.8% above today's low and -0.4% off the high.

The Southern(SO)'s current trading volume is 5.46M, compared to an average daily volume of 5.73M.

In the last year, Southern(SO) shares hit a 52-week high of $100.84 and a 52-week low of $82.05.

In the last year, Southern(SO) shares hit a 52-week high of $100.84 and a 52-week low of $82.05.

SO News

Simply Wall St 1d
A Look At Southern Company’s Valuation After FORTUNE Names It Top Utility For 2024

Southern (SO) is back in focus after FORTUNE ranked it the No. 1 company in the electric and gas utilities industry, highlighting its reputation, financial soun...

A Look At Southern Company’s Valuation After FORTUNE Names It Top Utility For 2024
TipRanks 1d
Southern Company price target raised to $105 from $99 at RBC Capital

RBC Capital analyst Stephen D’Ambrisi raised the firm’s price target on Southern Company (SO) to $105 from $99 and keeps a Sector Perform rating on the shares a...

Simply Wall St 3d
Southern Tops FORTUNE Rankings As Investments And Dividend Plans Weighed

Southern Company (NYSE:SO) ranked No. 1 in FORTUNE's 2026 World's Most Admired Companies list for electric and gas utilities. The company highlighted plans for...

Southern Tops FORTUNE Rankings As Investments And Dividend Plans Weighed

Analyst ratings

60%

of 25 ratings
Buy
24%
Hold
60%
Sell
16%

More SO News

Benzinga 3d
Toast, Southern And More On CNBC's 'Final Trades'

On CNBC's “Halftime Report Final Trades,” Ritholtz Wealth Management CEO Joshua Brown reiterated his buy action on Toast, Inc. (NYSE:TOST) , adding that he like...

Toast, Southern And More On CNBC's 'Final Trades'
TipRanks 4d
Southern Company downgraded to Underweight from Equal Weight at Wells Fargo

Wells Fargo downgraded Southern Company (SO) to Underweight from Equal Weight with a price target of $84, down from $97. The downgrade does not reflect executio...

Nasdaq 5d
Southern Company's Stability Makes It a Wise Hold Right Now

Southern Company SO has become one of the largest players in the U.S. utility sector, providing electricity and natural gas to nearly 9 million customers throug...

Southern Company's Stability Makes It a Wise Hold Right Now
Simply Wall St 6d
Analyst Reappraisals Might Change The Case For Investing In Southern Company

In recent days, multiple brokers including Barclays have reiterated their existing views on Southern Company while updating their formal research assessments....

Analyst Reappraisals Might Change The Case For Investing In Southern Company

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