Southern

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About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas.

CEO

Christopher C. Womack

CEOChristopher C. Womack

Employees

29,800

Employees29,800

Headquarters

Atlanta, Georgia

HeadquartersAtlanta, Georgia

Founded

1945

Founded1945

Employees

29,800

Employees29,800

SO Key Statistics

Market cap

109.29B

Market cap109.29B

Price-Earnings ratio

24.73

Price-Earnings ratio24.73

Dividend yield

3.06%

Dividend yield3.06%

Average volume

7.75M

Average volume7.75M

High today

$98.08

High today$98.08

Low today

$96.57

Low today$96.57

Open price

$97.01

Open price$97.01

Volume

5.88M

Volume5.88M

52 Week high

$100.84

52 Week high$100.84

52 Week low

$83.09

52 Week low$83.09

Stock Snapshot

Southern(SO) stock is priced at $97.68, giving the company a market capitalization of 109.29B. It carries a P/E multiple of 24.73 and pays a dividend yield of 3.1%.

On 2026-03-04, Southern(SO) stock moved within a range of $96.57 to $98.08. With shares now at $97.68, the stock is trading +1.1% above its intraday low and -0.4% below the session's peak.

Trading activity shows a volume of 5.88M, compared to an average daily volume of 7.75M.

Over the past 52 weeks, Southern(SO) stock has traded between a high of $100.84 and a low of $83.09.

SO News

Seeking Alpha 6h

Southern upgraded at KeyBanc after shares have lagged utility peers

Southern Co. (SO) +1.2% in Wednesday's trading as KeyBanc upgraded to Sector Weight from Underweight, saying the shares have largely lost their historical premi...

TipRanks 1d

Southern Company upgraded to Sector Weight from Underweight at KeyBanc

KeyBanc upgraded Southern Company (SO) to Sector Weight from Underweight. The stock has underperformed its peers as shares have seen its historical valuation pr...

TipRanks 5d

Illumina, Southern Co, Corning, Seagate, Microchip Insider Shifts

Insiders have been trading these 5 stocks: ((ILMN)), ((SO)), ((GLW)), ((STX)) and ((MCHP)). Here is a breakdown of their recent trades and their value. CLO Sco...

Analyst ratings

67%

of 21 ratings

Buy

23.8%

Hold

66.7%

Sell

9.5%

More SO News

Simply Wall St 6d

How Investors Are Reacting To Southern Record DOE Loan And Mixed 2025 Earnings Metrics

In February 2026, Southern Company reported that fourth-quarter 2025 revenue rose to US$6.98 billion while net income eased to US$416 million, and full-year 202...

Benzinga 7d

Department Of Energy Loans Record $26.5 Billion To Boost Southern Power Grid, Targets Massive Cost Savings

The U.S. Energy Department announced its largest-ever loan of $26.5 billion on Wednesday to bolster electric power in Georgia and Alabama, aiming to deliver ove...

TipRanks 7d

Top Southern Co Insider Quietly Dumps a Big Chunk of Stock

New insider activity at Southern Co ( (SO) ) has taken place on February 25, 2026. Comptroller Matthew M. Kim has recently unloaded a significant portion of hi...

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