Southern

1D
1W
1M
3M
YTD
1Y
5Y
ALL

Trade Southern 24 hours a day, five days a week on Robinhood.

Robinhood gives you the tools to revolutionize your trading experience. Use the streamlined mobile app, or access advanced charts and execute precise trades on our browser-based platform, Robinhood Legend. Risks and limitations apply.

About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. 

CEO
Christopher C. Womack
CEOChristopher C. Womack
Employees
28,600
Employees28,600
Headquarters
Atlanta, Georgia
HeadquartersAtlanta, Georgia
Founded
1945
Founded1945
Employees
28,600
Employees28,600

SO Key Statistics

Market cap
95.93B
Market cap95.93B
Price-Earnings ratio
21.67
Price-Earnings ratio21.67
Dividend yield
3.37%
Dividend yield3.37%
Average volume
6.15M
Average volume6.15M
High today
$87.20
High today$87.20
Low today
$86.27
Low today$86.27
Open price
$86.55
Open price$86.55
Volume
1.62M
Volume1.62M
52 Week high
$100.84
52 Week high$100.84
52 Week low
$80.46
52 Week low$80.46

Stock Snapshot

Southern(SO) stock is priced at $87.08, giving the company a market capitalization of 95.93B. It carries a P/E multiple of 21.67 and pays a dividend yield of 3.4%.

On 2025-12-25, Southern(SO) stock moved within a range of $86.27 to $87.20. With shares now at $87.08, the stock is trading +0.9% above its intraday low and -0.1% below the session's peak.

Trading activity shows a volume of 1.62M, compared to an average daily volume of 6.15M.

Over the past 52 weeks, Southern(SO) stock has traded between a high of $100.84 and a low of $80.46.

Over the past 52 weeks, Southern(SO) stock has traded between a high of $100.84 and a low of $80.46.

SO News

Simply Wall St 15h
How Investors May Respond To Southern Rising Regulatory Scrutiny Amid Expanded Winter Assistance Efforts

Georgia Natural Gas® recently provided a US$250,000 grant to the Heating Energy Assistance Team (HEAT) to support vulnerable households across Georgia during th...

How Investors May Respond To Southern Rising Regulatory Scrutiny Amid Expanded Winter Assistance Efforts
Simply Wall St 3d
Southern: Valuation Check After Georgia Power Wins Approval to Expand Data Center Capacity

Southern (SO) just secured a major green light in Georgia, where regulators unanimously approved Georgia Power’s plan to boost capacity to meet the AI-driven da...

Southern: Valuation Check After Georgia Power Wins Approval to Expand Data Center Capacity
TipRanks 6d
Southern Co Wins Approval for Major Georgia Power Expansion

Claim 50% Off TipRanks Premium and Invest with Confidence Unlock hedge-fund level data and powerful investing tools designed to help you make smarter, sharper...

Analyst ratings

65%

of 26 ratings
Buy
23.1%
Hold
65.4%
Sell
11.5%

People also own

Based on the portfolios of people who own SO. This list is generated using Robinhood data, and it’s not a recommendation.
All investments involve risks, including the loss of principal. Securities trading offered through Robinhood Financial LLC, Member SIPC and a registered broker-dealer.