Apple

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About AAPL

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. 

CEO
Timothy Donald Cook
CEOTimothy Donald Cook
Employees
164,000
Employees164,000
Headquarters
Cupertino, California
HeadquartersCupertino, California
Founded
1976
Founded1976
Employees
164,000
Employees164,000

AAPL Key Statistics

Market cap
3.47T
Market cap3.47T
Price-Earnings ratio
37.79
Price-Earnings ratio37.79
Dividend yield
0.43%
Dividend yield0.43%
Average volume
42.02M
Average volume42.02M
High today
$230.72
High today$230.72
Low today
$228.02
Low today$228.02
Open price
$228.21
Open price$228.21
Volume
38.17M
Volume38.17M
52 Week high
$237.49
52 Week high$237.49
52 Week low
$164.08
52 Week low$164.08

AAPL News

Seeking Alpha 20h
Good news, bad news: Apple e-books investigation closed; browser inquiry coming

A little from column A. A little from column B. Apple (NASDAQ:AAPL) received a mixed dose of legal news on Friday when the European Commission said it was clos...

Good news, bad news: Apple e-books investigation closed; browser inquiry coming
Benzinga 20h
Amid Ongoing Browser Antitrust Scrutiny In US, UK Might Be Next To Challenge Apple And Google's Duopoly

Amid growing scrutiny over browser monopolies in the United States, the United Kingdom’s Competition and Markets Authority (CMA) is considering launching an inv...

Amid Ongoing Browser Antitrust Scrutiny In US, UK Might Be Next To Challenge Apple And Google's Duopoly
Quartz 21h
Apple is giving Siri a makeover to compete with AI chatbots

In This Story AAPL -0.19% Popular new chatbots, starting with OpenAI’s 2-year-old ChatGPT and the wave of AI assistants that followed, have become increasingly...

Apple is giving Siri a makeover to compete with AI chatbots

Analyst ratings

65%

of 52 ratings
Buy
65.4%
Hold
28.8%
Sell
5.8%

More AAPL News

TipRanks 24h
Apple Plans to Revamp Siri to Fight ChatGPT and Other Bots

iPhone maker Apple (AAPL) is planning to revamp its traditional Siri into a more conversational bot to fight OpenAI’s ChatGPT and other bots. A report by Bloomb...

Yahoo Finance 1d
UBS Maintains Hold Rating on Apple Inc. with $236 Price Target Amid Muted Demand for Apple Intelligence - Yahoo Finance

...

UBS Maintains Hold Rating on Apple Inc. with $236 Price Target Amid Muted Demand for Apple Intelligence - Yahoo Finance
Benzinga 1d
Apple Faces New Challenge As Huawei Advances Domestic Chip Tech In Mate 70 Series Amid US Sanctions: Report

Huawei Technologies Co. is reportedly set to release its most advanced domestically made chip in the Mate 70 series, amid ongoing U.S. sanctions. What Happened...

Apple Faces New Challenge As Huawei Advances Domestic Chip Tech In Mate 70 Series Amid US Sanctions: Report
Benzinga 1d
Apple Prepares To Take On OpenAI's ChatGPT, Google Gemini 'Live' With LLM Siri In 2025: Report

Apple Inc. AAPL is reportedly developing a conversational AI-powered Siri to compete with OpenAI's ChatGPT and Alphabet Inc. subsidiary GOOG GOOGL Google’s Gemi...

Apple Prepares To Take On OpenAI's ChatGPT, Google Gemini 'Live' With LLM Siri In 2025: Report
Sherwood News 2d
Apple is hoping its “LLM Siri” will finally be a smart assistant

Apple is hoping its “LLM Siri” will finally be a smart assistant Smart assistants have long seemed kind of dumb — and even less smart than they used to be. Ap...

Apple is hoping its “LLM Siri” will finally be a smart assistant
TipRanks 2d
Apple aiming for revamped Siri with more in-house AI in 2026, Bloomberg says

16:00 EST Apple (AAPL) aiming for revamped Siri with more in-house AI in 2026, Bloomberg says Don't Miss our Black Friday Offers: Unlock your investing potenti...

TipRanks 2d
DOJ’s Google Search remedies ‘more punitive than expected,’ says JPMorgan

After the DOJ submitted its proposed final remedies last night in its Google Search fight, JPMorgan analyst Doug Anmuth said the “very comprehensive set of reme...

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