Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

2.65B

Market cap2.65B

Price-Earnings ratio

14.38

Price-Earnings ratio14.38

Dividend yield

2.87%

Dividend yield2.87%

Average volume

3.69M

Average volume3.69M

High today

$25.38

High today$25.38

Low today

$24.87

Low today$24.87

Open price

$25.25

Open price$25.25

Volume

1.18M

Volume1.18M

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.09

52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $25.15, with a market capitalization of 2.65B. The stock trades at a price-to-earnings (P/E) ratio of 14.38 and offers a dividend yield of 2.9%.

On 2026-05-13, Harley-Davidson(HOG) stock moved within a range of $24.87 to $25.38. With shares now at $25.15, the stock is trading +1.1% above its intraday low and -0.9% below the session's peak.

Trading volume for Harley-Davidson(HOG) stock has reached 1.18M, versus its average volume of 3.69M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

TipRanks 2d

Harley-Davidson price target raised to $26 from $19 at UBS

UBS raised the firm’s price target on Harley-Davidson (HOG) to $26 from $19 and keeps a Neutral rating on the shares. The firm’s confidence in Harley-Davidson i...

Nasdaq 3d

Harley-Davidson Q1 Earnings Call Highlights

Harley-Davidson (NYSE:HOG) reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring...

Simply Wall St 4d

Harley-Davidson Valuation Check After Back To The Bricks Plan And Q1 Earnings Update

Harley-Davidson (HOG) has put its Q1 2026 earnings and new Back to the Bricks plan front and center, pairing softer profit with stronger-than-expected revenue,...

Analyst ratings

55%

of 20 ratings

Buy

30%

Hold

55%

Sell

15%

More HOG News

Simply Wall St 5d

Harley’s Profit Squeeze And ‘Back to the Bricks’ Plan Might Change The Case For Investing In Harley-Davidson

In early May 2026, Harley-Davidson reported first-quarter net income of about US$24.77 million, sharply lower than a year earlier, as tariffs and higher costs c...

Simply Wall St 6d

Is It Time To Reconsider Harley-Davidson After Mixed Returns And Brand Headlines

If you are wondering whether Harley-Davidson at around US$23.84 is a bargain or fairly priced, the key is understanding what the current share price actually re...

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