Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.40B
Market cap2.40B
Price-Earnings ratio
7.09
Price-Earnings ratio7.09
Dividend yield
3.65%
Dividend yield3.65%
Average volume
4.44M
Average volume4.44M
High today
$20.29
High today$20.29
Low today
$19.54
Low today$19.54
Open price
$19.59
Open price$19.59
Volume
1.12M
Volume1.12M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$19.33
52 Week low$19.33

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $20.28. The company's market cap stands at 2.4B, with a P/E ratio of 7.09 and a dividend yield of 3.7%.

As of 2026-02-13, Harley-Davidson(HOG) stock has fluctuated between $19.54 and $20.29. The current price stands at $20.28, placing the stock +3.8% above today's low and -0.0% off the high.

The Harley-Davidson(HOG)'s current trading volume is 1.12M, compared to an average daily volume of 4.44M.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $19.33.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $19.33.

HOG News

Simply Wall St 21h
Assessing Harley-Davidson’s Valuation After Weak Q4 2025 Results And S&P Credit Rating Concerns

Harley-Davidson (HOG) is back in focus after its Q4 2025 update, where a larger than expected loss, weaker 2026 outlook and potential credit rating downgrade fr...

Assessing Harley-Davidson’s Valuation After Weak Q4 2025 Results And S&P Credit Rating Concerns
TipRanks 1d
Harley-Davidson price target lowered to $25 from $30 at DA Davidson

DA Davidson lowered the firm’s price target on Harley-Davidson (HOG) to $25 from $30 and keeps a Buy rating on the shares. The company’s Q4 results and FY26 gui...

MarketWatch 2d
This iconic American brand’s debt may be on the verge of junk status

A rider on a Harley-Davidson motorcycle in California. S&P said it was “unsure” how long the motorcycle maker will take to bring margins to a level appropriate...

This iconic American brand’s debt may be on the verge of junk status

Analyst ratings

56%

of 18 ratings
Buy
38.9%
Hold
55.6%
Sell
5.6%

More HOG News

TipRanks 2d
Balanced Risk-Reward Keeps Harley-Davidson at Hold Amid Restructuring Upside and Underwhelming 2026 Guidance

UBS analyst Robin M. Farley maintained a Hold rating on Harley-Davidson yesterday and set a price target of $27.00. Robin M. Farley has given his Hold rating d...

TipRanks 3d
Harley-Davidson Earnings Call Signals Painful Reset

Harley-Davidson ((HOG)) has held its Q4 earnings call. Read on for the main highlights of the call. Valentine's Day Sale - 70% Off Unlock hedge fund-level data...

Sherwood News 3d
Stocks dip ahead of tomorrow’s delayed jobs report

Stocks wavered ahead of tomorrow’s delayed jobs report as the S&P 500, Nasdaq 100, and Russell 2000 all traded lower. Weaker than expected December retail sales...

Stocks dip ahead of tomorrow’s delayed jobs report
Simply Wall St 3d
Is It Time To Reconsider Harley-Davidson After Recent Share Price Weakness?

If you are wondering whether Harley-Davidson is quietly turning into a value story, the stock's recent performance gives you a starting point but not the full p...

Is It Time To Reconsider Harley-Davidson After Recent Share Price Weakness?
The Wall Street Journal 3d
Harley-Davidson’s New CEO Seeks to Reset Relationship With Dealers

Starrs, who took over in October, told analysts on an earnings call Tuesday that the motorcycle maker is shipping fewer bikes to relieve inventory pressure, and...

Harley-Davidson’s New CEO Seeks to Reset Relationship With Dealers
The Motley Fool 3d
LiveWire Q4 2025 Earnings Call Transcript

Image source: The Motley Fool. Tuesday, February 10, 2026 at 9:00 a.m. ET CALL PARTICIPANTS Chief Executive Officer — Arty Scars Chief Financial Officer — Jona...

LiveWire Q4 2025 Earnings Call Transcript
Sherwood News 3d
Harley-Davidson sinks on falling motorcycle sales, weaker-than-expected 2026 profit forecast

Harley-Davidson sinks on falling motorcycle sales, weaker-than-expected 2026 profit forecast Harley-Davidson posted a loss per share more than twice as bad as...

Harley-Davidson sinks on falling motorcycle sales, weaker-than-expected 2026 profit forecast

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