Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.42B
Market cap2.42B
Price-Earnings ratio
5.05
Price-Earnings ratio5.05
Dividend yield
3.42%
Dividend yield3.42%
Average volume
2.60M
Average volume2.60M
High today
$20.88
High today$20.88
Low today
$20.40
Low today$20.40
Open price
$20.88
Open price$20.88
Volume
2.87M
Volume2.87M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$20.40
52 Week low$20.40

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $20.49. The company's market cap stands at 2.42B, with a P/E ratio of 5.05 and a dividend yield of 3.4%.

As of 2026-01-01, Harley-Davidson(HOG) stock has fluctuated between $20.40 and $20.88. The current price stands at $20.49, placing the stock +0.4% above today's low and -1.9% off the high.

The Harley-Davidson(HOG)'s current trading volume is 2.87M, compared to an average daily volume of 2.6M.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $20.40.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $20.40.

HOG News

Nasdaq 1d
Here's Why You Should Retain Harley Davidson in Your Portfolio Now

Harley-Davidson HOG, one of the world’s leading motorcycle manufacturers, focuses primarily on high-potential markets in North America, Europe, and select regio...

Here's Why You Should Retain Harley Davidson in Your Portfolio Now
Benzinga 2d
Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month

The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies. The RSI is a momentum indicator, which...

Analyst ratings

56%

of 18 ratings
Buy
38.9%
Hold
55.6%
Sell
5.6%

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