Under Armour

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About UA

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. It operates through the following geographical segments: North America, EMEA, Asia-Pacific, Latin America, and Other. 

CEO
Kevin A. Plank
CEOKevin A. Plank
Employees
14,100
Employees14,100
Headquarters
Baltimore, Maryland
HeadquartersBaltimore, Maryland
Founded
1996
Founded1996
Employees
14,100
Employees14,100

UA Key Statistics

Market cap
2.28B
Market cap2.28B
Price-Earnings ratio
-4.53
Price-Earnings ratio-4.53
Dividend yield
Dividend yield
Average volume
3.42M
Average volume3.42M
High today
$5.28
High today$5.28
Low today
$5.18
Low today$5.18
Open price
$5.24
Open price$5.24
Volume
2.28M
Volume2.28M
52 Week high
$7.91
52 Week high$7.91
52 Week low
$3.95
52 Week low$3.95

Stock Snapshot

The current Under Armour(UA) stock price is $5.25, with a market capitalization of 2.28B. The stock trades at a price-to-earnings (P/E) ratio of -4.53.

During the trading session on 2026-08-15, Under Armour(UA) shares reached a daily high of $5.28 and a low of $5.18. At a current price of $5.25, the stock is +1.4% higher than the low and still -0.6% under the high.

Trading activity shows a volume of 2.28M, compared to an average daily volume of 3.42M.

The stock's 52-week range extends from a low of $3.95 to a high of $7.91.

The stock's 52-week range extends from a low of $3.95 to a high of $7.91.

UA News

Simply Wall St 4h
Under Armour Stock May Trade At A Premium On Cash Flow But A Discount On Sales

Under Armour stock trades at about US$5.36 after a challenging spell for shareholders, with the Discounted Cash Flow (DCF) intrinsic value estimate pointing to...

Under Armour Stock May Trade At A Premium On Cash Flow But A Discount On Sales
Nasdaq 1d
Why Under Armour Stock Was Underwater This Week

Key Points This followed an earnings report that disappointed investors. The company lowered its full-year revenue guidance. 10 stocks we like better than Un...

Why Under Armour Stock Was Underwater This Week
Simply Wall St 1d
Under Armour Could Be 15% Undervalued On Reset Guidance

Under Armour (UAA) updated investors on 7 August 2026 with fresh quarterly and full year guidance, including an expected GAAP operating loss for the September q...

Under Armour Could Be 15% Undervalued On Reset Guidance

Analyst ratings

73%

of 26 ratings
Buy
15.4%
Hold
73.1%
Sell
11.5%

More UA News

Seeking Alpha 4d
Barclays turns bearish on Under Armour, citing delayed brand recovery

Under Armour (UA) (UAA) shares fell about 3.4% on Tuesday after Barclays downgraded the athletic apparel maker to Underweight from Equal Weight, saying product...

Barclays turns bearish on Under Armour, citing delayed brand recovery
TipRanks 4d
Under Armour downgraded to Underweight from Equal Weight at Barclays

Barclays analyst Adrienne Yih downgraded Under Armour (UA) (UAA) to Underweight from Equal Weight with an unchanged price target of $5. The firm cites the compa...

TipRanks 5d
Under Armour: Sell Rating Reiterated as Analyst Flags Doubtful Rebound and Keeps $4.75 Price Target Unchanged

In a report released today, Paul Lejuez from Citi maintained a Sell rating on Under Armour, with a price target of $4.75. Unlock powerful investing tools with...

Simply Wall St 6d
Under Armour Stock Sinks As Revenue Reset Reshapes Turnaround Story

Under Armour stock fell about 4.5% to US$6.11 in the first trading session after its Q1 2027 report, adding fresh pressure to an already weak one month stretch....

Under Armour Stock Sinks As Revenue Reset Reshapes Turnaround Story

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