Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.73B
Market cap2.73B
Price-Earnings ratio
16.60
Price-Earnings ratio16.60
Dividend yield
2.74%
Dividend yield2.74%
Average volume
1.57M
Average volume1.57M
High today
$27.21
High today$27.21
Low today
$26.26
Low today$26.26
Open price
$27.03
Open price$27.03
Volume
195.22K
Volume195.22K
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $26.28, with a market capitalization of 2.73B. The stock trades at a price-to-earnings (P/E) ratio of 16.60 and offers a dividend yield of 2.74%.

During the trading session on 2026-09-17, Harley-Davidson(HOG) shares reached a daily high of $27.21 and a low of $26.26. At a current price of $26.28, the stock is +0.1% higher than the low and still -3.4% under the high.

Trading activity shows a volume of 195.22K, compared to an average daily volume of 1.57M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

Seeking Alpha 21h
Harley-Davidson unveils new limited-edition apparel collection

Harley-Davidson (HOG) unveiled its second limited-edition collection of apparel and accessories in partnership with Realtree. The motorcycle company said the c...

Harley-Davidson unveils new limited-edition apparel collection
Benzinga 2d
Under the Radar: 4 Stocks Where Insiders and Management Are Buying

One of the best things about looking for under-the-radar stocks is that you get to spend time in places where Wall Street is not crowding the exits or rushing t...

Under the Radar: 4 Stocks Where Insiders and Management Are Buying
Simply Wall St 5d
Learn Why The Bull Case For Harley Davidson Stock Could Change Following Quarterly Results - simplywall.st

...

Learn Why The Bull Case For Harley Davidson Stock Could Change Following Quarterly Results - simplywall.st

Analyst ratings

50%

of 20 ratings
Buy
30%
Hold
50%
Sell
20%

More HOG News

Nasdaq 6d
Reminder - Harley-Davidson Goes Ex-Dividend Soon

Looking at the universe of stocks we cover at Dividend Channel, on 9/15/26, Harley-Davidson Inc (Symbol: HOG) will trade ex-dividend, for its quarterly dividend...

Reminder - Harley-Davidson Goes Ex-Dividend Soon

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