Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
3.18B
Market cap3.18B
Price-Earnings ratio
18.76
Price-Earnings ratio18.76
Dividend yield
2.45%
Dividend yield2.45%
Average volume
2.22M
Average volume2.22M
High today
$30.73
High today$30.73
Low today
$29.93
Low today$29.93
Open price
$30.01
Open price$30.01
Volume
532.08K
Volume532.08K
52 Week high
$31.12
52 Week high$31.12
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

With a market cap of 3.18B, Harley-Davidson(HOG) trades at $30.51. The stock has a price-to-earnings ratio of 18.76 and currently yields dividends of 2.45%.

On 2026-10-30, Harley-Davidson(HOG) stock traded between a low of $29.93 and a high of $30.73. Shares are currently priced at $30.51, which is +1.9% above the low and -0.7% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 532.08K, against a daily average of 2.22M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.12 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.12 at its peak.

HOG News

Investing.com 4h
BofA raises Harley-Davidson stock price target on strategy progress - Investing.com

...

BofA raises Harley-Davidson stock price target on strategy progress - Investing.com
Benzinga 21h
Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss

Harley-Davidson, Inc. (NYSE:HOG) stock declined on Thursday after the motorcycle maker reported weaker-than-expected fiscal 2026 third-quarter results that miss...

Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss
The Wall Street Journal 1d
Harley-Davidson Net Down, Company Boosts Sales Volume Projection

Harley-Davidson raised its full-year forecast for global motorcycle retail sales to a range of 135,500 to 139,000 units. yves herman / Reuters Harley-Davidson’...

Harley-Davidson Net Down, Company Boosts Sales Volume Projection

Analyst ratings

53%

of 17 ratings
Buy
35.3%
Hold
52.9%
Sell
11.8%

More HOG News

TipRanks 1d
Harley-Davidson Raises Outlook Following Strong Q3 Results

Harley-Davidson ( (HOG) ) has shared an update. Harley-Davidson reported its third-quarter 2026 results on October 29, 2026, highlighting a 9 percent year-over...

Simply Wall St 2d
Harley-Davidson Now Has A CEO Exit And Restructuring Test To Watch

Harley-Davidson (NYSE:HOG) disclosed that its electric spin-off LiveWire is facing leadership upheaval and operational headwinds. LiveWire’s chief executive ha...

The Wall Street Journal 3d
Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble

LiveWire electric motorcycles outside the New York Stock Exchange after the company went public in 2022. BRENDAN MCDERMID / REUTERS From the start, electric mo...

Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble
The Wall Street Journal 4d
🔎 Under the Radar: Harley-Davidson’s Electric Bike Spinoff Appoints Restructuring Officer

LiveWire, the troubled Harley-Davidson spinoff focused on electric motorcycles, will undertake a restructuring following the resignation of its chief executive...

🔎 Under the Radar: Harley-Davidson’s Electric Bike Spinoff Appoints Restructuring Officer
24/7 Wall St. 4d
Will Harley-Davidson's Turnaround Rally Hit a Wall on Oct. 29?

Investing Will Harley-Davidson’s Turnaround Rally Hit a Wall on Oct. 29? Harley-Davidson (NYSE:HOG | HOG Price Prediction) reports third-quarter results on Octo...

Will Harley-Davidson's Turnaround Rally Hit a Wall on Oct. 29?
Simply Wall St 4d
Harley Davidson Revives Sprint As Valuation Looks Full

Harley-Davidson (HOG) is back in the headlines after reviving its historic Sprint badge with the new Sprint 440, a light single-cylinder motorcycle aimed at rid...

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