Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.88B
Market cap2.88B
Price-Earnings ratio
15.51
Price-Earnings ratio15.51
Dividend yield
2.90%
Dividend yield2.90%
Average volume
2.85M
Average volume2.85M
High today
$26.74
High today$26.74
Low today
$26.12
Low today$26.12
Open price
$26.55
Open price$26.55
Volume
2.12M
Volume2.12M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $26.19, with a market capitalization of 2.88B. The stock trades at a price-to-earnings (P/E) ratio of 15.51 and offers a dividend yield of 2.90%.

During the trading session on 2026-08-06, Harley-Davidson(HOG) shares reached a daily high of $26.74 and a low of $26.12. At a current price of $26.19, the stock is +0.3% higher than the low and still -2.1% under the high.

Trading volume for Harley-Davidson(HOG) stock has reached 2.12M, versus its average volume of 2.85M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

MarketWatch 7h
Harley-Davidson Inc. stock falls Wednesday, underperforms market - marketwatch.com

...

Harley-Davidson Inc. stock falls Wednesday, underperforms market - marketwatch.com
Simply Wall St 18h
Insider Spends US$983k Buying More Shares In Harley-Davidson

Those following along with Harley-Davidson, Inc. ( ) will no doubt be intrigued by the recent purchase of shares by Daniel Nova, Independent Director of the com...

Insider Spends US$983k Buying More Shares In Harley-Davidson
TipRanks 2d
Insider Power Move: Harley-Davidson Director Makes Bold New Bet

New insider activity at Harley-Davidson ( (HOG) ) has taken place on August 3, 2026. Claim 55% Off TipRanks Unlock powerful investing tools with TipRanks Premiu...

Analyst ratings

50%

of 20 ratings
Buy
30%
Hold
50%
Sell
20%

More HOG News

Simply Wall St 6d
Harley-Davidson Is Down 10.1% After Earnings Drop While Buybacks Continue - What's Changed

In July 2026, Harley-Davidson, Inc. reported that second-quarter net income fell to US$79.81 million from US$107.57 million a year earlier, with first-half net...

Harley-Davidson Is Down 10.1% After Earnings Drop While Buybacks Continue - What's Changed

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