Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

1.97B

Market cap1.97B

Price-Earnings ratio

6.31

Price-Earnings ratio6.31

Dividend yield

4.10%

Dividend yield4.10%

Average volume

3.73M

Average volume3.73M

High today

$18.07

High today$18.07

Low today

$17.54

Low today$17.54

Open price

$17.63

Open price$17.63

Volume

6.15M

Volume6.15M

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.09

52 Week low$17.09

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $17.71, giving the company a market capitalization of 1.97B. It carries a P/E multiple of 6.31 and pays a dividend yield of 4.1%.

During the trading session on 2026-03-21, Harley-Davidson(HOG) shares reached a daily high of $18.07 and a low of $17.54. At a current price of $17.71, the stock is +1.0% higher than the low and still -2.0% under the high.

Trading activity shows a volume of 6.15M, compared to an average daily volume of 3.73M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.09.

HOG News

Nasdaq 1h

Harley-Davidson Executive Sells Over 4,000 Shares

Key Points Charles Do sold 4,241 shares for a transaction value of ~$77,000 at around $18.09 per share on March 12, 2026. The transaction represented the majo...

Nasdaq 2d

Ford's Jim Farley Sells 6,454 Harley-Davidson Shares Worth $121,000

Key Points 6,454 shares were sold for a total of approximately ~$121,000 on Feb. 25, 2026, at a weighted average price of around $18.71 per share. The transac...

Simply Wall St 4d

Is Wells Fargo’s Underweight on Harley-Davidson Reframing Expectations For Its Long-Term Profit Story?

Earlier this month, Wells Fargo began covering Harley-Davidson with an Underweight rating, adding a fresh, more cautious analyst voice to the stock’s research c...

Analyst ratings

56%

of 18 ratings

Buy

33.3%

Hold

55.6%

Sell

11.1%

More HOG News

TipRanks 5d

Harley-Davidson Executive Cashes Out in Notable Stock Move

New insider activity at Harley-Davidson ( (HOG) ) has taken place on March 16, 2026. Sr. VP of Harley-Davidson Financial Services Inc. (HDFSI), Do Charles, has...

Simply Wall St 7d

Harley-Davidson Valuation Check After Wells Fargo Initiates Coverage With Underweight Rating

Interest in Harley-Davidson (HOG) has picked up after Wells Fargo started coverage with an Underweight rating, a cautious stance that coincided with a 2.7% shar...

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