Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.88B
Market cap2.88B
Price-Earnings ratio
17.11
Price-Earnings ratio17.11
Dividend yield
2.66%
Dividend yield2.66%
Average volume
1.82M
Average volume1.82M
High today
$27.66
High today$27.66
Low today
$27.28
Low today$27.28
Open price
$27.30
Open price$27.30
Volume
1.16M
Volume1.16M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $27.63, with a market capitalization of 2.88B. The stock trades at a price-to-earnings (P/E) ratio of 17.11 and offers a dividend yield of 2.66%.

During the trading session on 2026-08-21, Harley-Davidson(HOG) shares reached a daily high of $27.66 and a low of $27.28. At a current price of $27.63, the stock is +1.3% higher than the low and still -0.1% under the high.

Trading volume for Harley-Davidson(HOG) stock has reached 1.16M, versus its average volume of 1.82M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

MarketWatch 1d
Harley-Davidson Inc. stock rises Wednesday, outperforms market - MarketWatch

...

Harley-Davidson Inc. stock rises Wednesday, outperforms market - MarketWatch
Simply Wall St 6d
Harley Davidson Stock Looks Undervalued On Earnings While Returns Stay Mixed

Harley-Davidson stock has logged a strong 34.6% gain year to date, yet its low overall value score and mixed long term return record raise questions about how m...

Harley Davidson Stock Looks Undervalued On Earnings While Returns Stay Mixed

Analyst ratings

47%

of 19 ratings
Buy
31.6%
Hold
47.4%
Sell
21.1%

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