Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
3.49B
Market cap3.49B
Price-Earnings ratio
-30.49
Price-Earnings ratio-30.49
Dividend yield
2.25%
Dividend yield2.25%
Average volume
2.70M
Average volume2.70M
High today
$33.59
High today$33.59
Low today
$32.58
Low today$32.58
Open price
$32.98
Open price$32.98
Volume
502.91K
Volume502.91K
52 Week high
$33.59
52 Week high$33.59
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $33.55. The company's market cap stands at 3.49B, with a P/E ratio of -30.49 and a dividend yield of 2.25%.

As of 2026-11-03, Harley-Davidson(HOG) stock has fluctuated between $32.58 and $33.59. The current price stands at $33.55, placing the stock +3.0% above today's low and -0.1% off the high.

The Harley-Davidson(HOG)'s current trading volume is 502.91K, compared to an average daily volume of 2.7M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $33.59 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $33.59 at its peak.

HOG News

The Motley Fool 14h
Harley-Davidson: 3 Key Takeaways for Long-Term Investors

On its third-quarter 2026 earnings call, held on Oct. 29, 2026, Harley-Davidson (HOG +5.93%) raised its full-year 2026 financial guidance. Operational turnaroun...

Harley-Davidson: 3 Key Takeaways for Long-Term Investors
TipRanks 16h
Harley-Davidson Earnings Call Shows Gains Amid Global Challenges

Harley-Davidson ((HOG)) has held its Q3 earnings call. Read on for the main highlights of the call. Harley-Davidson’s third-quarter call carried a broadly posi...

Zacks 1d
Harley-Davidson Stock After Q3: Should You Buy, Hold or Sell?

Harley-Davidson, Inc. (HOG Quick QuoteHOG - Free Report) is making progress in its recovery through better North American retail performance, restructurin...

Harley-Davidson Stock After Q3: Should You Buy, Hold or Sell?

Analyst ratings

50%

of 16 ratings
Buy
37.5%
Hold
50%
Sell
12.5%

More HOG News

Simply Wall St 1d
Harley Davidson Shares Climbed, What Is Behind The Fresh Attention?

Harley-Davidson (HOG) is back in the spotlight after third quarter results showed sharply lower profits and margins compared with last year, despite healthier g...

Harley Davidson Shares Climbed, What Is Behind The Fresh Attention?
Simply Wall St 3d
Harley Davidson Stock May Trade At A Premium After Raised Guidance

shares have climbed strongly in 2026, and the latest headlines around earnings, retail demand, and its electric spin-off are now pushing investors to ask whethe...

Benzinga 5d
Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss

Harley-Davidson, Inc. (NYSE:HOG) stock declined on Thursday after the motorcycle maker reported weaker-than-expected fiscal 2026 third-quarter results that miss...

Harley-Davidson Lifts 2026 Outlook as US Motorcycle Sales Accelerate Despite Earnings Miss
The Wall Street Journal 5d
Harley-Davidson Net Down, Company Boosts Sales Volume Projection

Harley-Davidson raised its full-year forecast for global motorcycle retail sales to a range of 135,500 to 139,000 units. yves herman / Reuters Harley-Davidson’...

Harley-Davidson Net Down, Company Boosts Sales Volume Projection
TipRanks 5d
Harley-Davidson Raises Outlook Following Strong Q3 Results

Harley-Davidson ( (HOG) ) has shared an update. Harley-Davidson reported its third-quarter 2026 results on October 29, 2026, highlighting a 9 percent year-over...

Simply Wall St 6d
Harley-Davidson Now Has A CEO Exit And Restructuring Test To Watch

Harley-Davidson (NYSE:HOG) disclosed that its electric spin-off LiveWire is facing leadership upheaval and operational headwinds. LiveWire’s chief executive ha...

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