Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.55B
Market cap2.55B
Price-Earnings ratio
15.18
Price-Earnings ratio15.18
Dividend yield
3.02%
Dividend yield3.02%
Average volume
1.88M
Average volume1.88M
High today
$25.08
High today$25.08
Low today
$24.47
Low today$24.47
Open price
$24.87
Open price$24.87
Volume
1.71M
Volume1.71M
52 Week high
$28.88
52 Week high$28.88
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

With a market cap of 2.55B, Harley-Davidson(HOG) trades at $24.55. The stock has a price-to-earnings ratio of 15.18 and currently yields dividends of 3.02%.

On 2026-10-03, Harley-Davidson(HOG) stock traded between a low of $24.47 and a high of $25.08. Shares are currently priced at $24.55, which is +0.3% above the low and -2.1% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 1.71M, against a daily average of 1.88M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $28.88 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $28.88 at its peak.

HOG News

MarketWatch 19h
Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch

...

Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch
Simply Wall St 4d
Harley Davidson Could Be 14% Undervalued As Realtree Tie Up Renews

Harley-Davidson (HOG) just refreshed its partnership with outdoor brand Realtree, rolling out a second limited-edition apparel line that targets riders who also...

Harley Davidson Could Be 14% Undervalued As Realtree Tie Up Renews

Analyst ratings

53%

of 19 ratings
Buy
26.3%
Hold
52.6%
Sell
21.1%

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