Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

2.60B

Market cap2.60B

Price-Earnings ratio

15.62

Price-Earnings ratio15.62

Dividend yield

2.88%

Dividend yield2.88%

Average volume

3.45M

Average volume3.45M

High today

$24.94

High today$24.94

Low today

$24.33

Low today$24.33

Open price

$24.75

Open price$24.75

Volume

1.68M

Volume1.68M

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.09

52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $24.64. The company's market cap stands at 2.6B, with a P/E ratio of 15.62 and a dividend yield of 2.88%.

On 2026-07-30, Harley-Davidson(HOG) stock traded between a low of $24.33 and a high of $24.94. Shares are currently priced at $24.64, which is +1.3% above the low and -1.2% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 1.68M, against a daily average of 3.45M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.25 at its peak.

HOG News

Simply Wall St 8h

Harley-Davidson Is Down 10.1% After Earnings Drop While Buybacks Continue - What's Changed

In July 2026, Harley-Davidson, Inc. reported that second-quarter net income fell to US$79.81 million from US$107.57 million a year earlier, with first-half net...

TipRanks 1d

Harley-Davidson Earnings Call Shows Core Strength, Strain

Harley-Davidson ((HOG)) has held its Q2 earnings call. Read on for the main highlights of the call. Claim 55% Off TipRanks Unlock powerful investing tools with...

MarketWatch 1d

Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch

...

Analyst ratings

50%

of 20 ratings

Buy

30%

Hold

50%

Sell

20%

More HOG News

TipRanks 3d

Harley-Davidson Downgraded to Sell as Core Profitability Stalls Despite Price Target Increase to $17

Morgan Stanley analyst Stephen Grambling has maintained their bearish stance on HOG stock, giving a Sell rating on July 24. Unlock powerful investing tools wit...

TipRanks 3d

Harley-Davidson price target raised to $17 from $15 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $17 from $15 and keeps an Underweight rating on the shares. Harley-Davidson benefited...

Simply Wall St 5d

Harley Davidson Stock May Still Look Like A Bargain After Raised Sales Guidance

Harley-Davidson stock has delivered a roughly 29.0% decline over the past three years, yet current valuation checks on the shares point to a mixed picture rathe...

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