Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

2.15B

Market cap2.15B

Price-Earnings ratio

6.90

Price-Earnings ratio6.90

Dividend yield

3.75%

Dividend yield3.75%

Average volume

4.10M

Average volume4.10M

High today

$19.24

High today$19.24

Low today

$18.45

Low today$18.45

Open price

$18.84

Open price$18.84

Volume

3.68M

Volume3.68M

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.11

52 Week low$17.11

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $19.21, giving the company a market capitalization of 2.15B. It carries a P/E multiple of 6.90 and pays a dividend yield of 3.7%.

During the trading session on 2026-03-07, Harley-Davidson(HOG) shares reached a daily high of $19.24 and a low of $18.45. At a current price of $19.21, the stock is +4.1% higher than the low and still -0.2% under the high.

Trading activity shows a volume of 3.68M, compared to an average daily volume of 4.1M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $31.25 and a low of $17.11.

HOG News

Simply Wall St 4h

Is Harley-Davidson’s Note Redemption Reframing Its Capital Intensity And Return-on-Investment Story?

In recent days, Harley-Davidson has faced fresh scrutiny as multiple Wall Street firms revised their views following weaker motorcycle performance versus peers,...

TipRanks 1d

Harley-Davidson Plans Measured Share Repurchases Under 10b5-1

Harley-Davidson ( (HOG) ) has issued an announcement. On its Q4 2025 earnings call held on February 10, 2026, Harley-Davidson said it would take a measured app...

Simply Wall St 3d

Harley-Davidson Valuation Reassessed As Slower Product Uptake And Higher Investment Plans Raise Profitability Questions

Advertisement Conference appearance comes as investors reassess Harley-Davidson Harley-Davidson (HOG) is set to appear at Citi's 2026 Global Consumer & Retail...

Analyst ratings

59%

of 17 ratings

Buy

35.3%

Hold

58.8%

Sell

5.9%

More HOG News

TipRanks 3d

Harley-Davidson price target lowered to $19 from $27 at UBS

UBS lowered the firm’s price target on Harley-Davidson (HOG) to $19 from $27 and keeps a Neutral rating on the shares. Published first on TheFly – the ultimate...

Simply Wall St 4d

Is Harley-Davidson Pricing Reflect Long-Term Value After Prolonged Share Price Weakness

If you are looking at Harley-Davidson and wondering whether the current share price reflects its true worth, this article will walk through what the numbers act...

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