Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
3.46B
Market cap3.46B
Price-Earnings ratio
-30.15
Price-Earnings ratio-30.15
Dividend yield
2.27%
Dividend yield2.27%
Average volume
2.93M
Average volume2.93M
High today
$34.44
High today$34.44
Low today
$32.75
Low today$32.75
Open price
$33.12
Open price$33.12
Volume
939.45K
Volume939.45K
52 Week high
$34.84
52 Week high$34.84
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $34.27. The company's market cap stands at 3.46B, with a P/E ratio of -30.15 and a dividend yield of 2.27%.

As of 2026-11-09, Harley-Davidson(HOG) stock has fluctuated between $32.75 and $34.44. The current price stands at $34.27, placing the stock +4.6% above today's low and -0.5% off the high.

The Harley-Davidson(HOG)'s current trading volume is 939.45K, compared to an average daily volume of 2.93M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $34.84 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $34.84 at its peak.

HOG News

24/7 Wall St. 20h
He Jumps on the Harley-Davidson Bandwagon at 70. His New Motorcycle Loan Can't Be Denied Just Because He Collects Social Security - 24/7 Wall St.

...

He Jumps on the Harley-Davidson Bandwagon at 70. His New Motorcycle Loan Can't Be Denied Just Because He Collects Social Security - 24/7 Wall St.
Simply Wall St 2d
Harley Davidson Stock Looks Fully Valued After Its 58% Run

has ridden to a much higher share price this year, and that kind of move naturally prompts the question of whether the current valuation is still grounded in it...

Harley Davidson Stock Looks Fully Valued After Its 58% Run
The Motley Fool 7d
Harley-Davidson: 3 Key Takeaways for Long-Term Investors

On its third-quarter 2026 earnings call, held on Oct. 29, 2026, Harley-Davidson (HOG +5.93%) raised its full-year 2026 financial guidance. Operational turnaroun...

Harley-Davidson: 3 Key Takeaways for Long-Term Investors

Analyst ratings

47%

of 15 ratings
Buy
33.3%
Hold
46.7%
Sell
20%

More HOG News

TipRanks 7d
Harley-Davidson Earnings Call Shows Gains Amid Global Challenges

Harley-Davidson ((HOG)) has held its Q3 earnings call. Read on for the main highlights of the call. Harley-Davidson’s third-quarter call carried a broadly posi...

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