Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.80B
Market cap2.80B
Price-Earnings ratio
15.51
Price-Earnings ratio15.51
Dividend yield
2.90%
Dividend yield2.90%
Average volume
2.50M
Average volume2.50M
High today
$26.33
High today$26.33
Low today
$25.56
Low today$25.56
Open price
$26.30
Open price$26.30
Volume
1.37M
Volume1.37M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $25.70, with a market capitalization of 2.8B. The stock trades at a price-to-earnings (P/E) ratio of 15.51 and offers a dividend yield of 2.90%.

During the trading session on 2026-08-07, Harley-Davidson(HOG) shares reached a daily high of $26.33 and a low of $25.56. At a current price of $25.70, the stock is +0.5% higher than the low and still -2.4% under the high.

Trading volume for Harley-Davidson(HOG) stock has reached 1.37M, versus its average volume of 2.5M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

Simply Wall St 10h
Harley-Davidson Reports Weaker Earnings, Is The Stock Fully Priced?

Harley-Davidson (HOG) is back in focus after reporting second quarter 2026 results that showed net income and earnings per share below the prior year, alongside...

Harley-Davidson Reports Weaker Earnings, Is The Stock Fully Priced?
Simply Wall St 2d
Insider Spends US$983k Buying More Shares In Harley-Davidson

Those following along with Harley-Davidson, Inc. ( ) will no doubt be intrigued by the recent purchase of shares by Daniel Nova, Independent Director of the com...

Insider Spends US$983k Buying More Shares In Harley-Davidson
TipRanks 3d
Insider Power Move: Harley-Davidson Director Makes Bold New Bet

New insider activity at Harley-Davidson ( (HOG) ) has taken place on August 3, 2026. Claim 55% Off TipRanks Unlock powerful investing tools with TipRanks Premiu...

Analyst ratings

50%

of 20 ratings
Buy
30%
Hold
50%
Sell
20%

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