Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.65B
Market cap2.65B
Price-Earnings ratio
14.30
Price-Earnings ratio14.30
Dividend yield
2.89%
Dividend yield2.89%
Average volume
3.53M
Average volume3.53M
High today
$25.77
High today$25.77
Low today
$24.97
Low today$24.97
Open price
$25.50
Open price$25.50
Volume
2.11M
Volume2.11M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $25.19, with a market capitalization of 2.65B. The stock trades at a price-to-earnings (P/E) ratio of 14.30 and offers a dividend yield of 2.9%.

On 2026-05-16, Harley-Davidson(HOG) stock moved within a range of $24.97 to $25.77. With shares now at $25.19, the stock is trading +0.9% above its intraday low and -2.3% below the session's peak.

Trading volume for Harley-Davidson(HOG) stock has reached 2.11M, versus its average volume of 3.53M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

MarketWatch 1d
Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch

...

Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch
TipRanks 6d
Harley-Davidson price target raised to $26 from $19 at UBS

UBS raised the firm’s price target on Harley-Davidson (HOG) to $26 from $19 and keeps a Neutral rating on the shares. The firm’s confidence in Harley-Davidson i...

Nasdaq 6d
Harley-Davidson Q1 Earnings Call Highlights

Harley-Davidson (NYSE:HOG) reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring...

Harley-Davidson Q1 Earnings Call Highlights

Analyst ratings

55%

of 20 ratings
Buy
30%
Hold
55%
Sell
15%

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