Harley-Davidson

1D
1W
1M
3M
YTD
1Y
5Y
ALL

Why Robinhood?

Robinhood gives you the tools you need to put your money in motion. You can buy or sell HOG and other ETFs, options, and stocks.

About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
3.05B
Market cap3.05B
Price-Earnings ratio
18.26
Price-Earnings ratio18.26
Dividend yield
2.52%
Dividend yield2.52%
Average volume
2.11M
Average volume2.11M
High today
$31.12
High today$31.12
Low today
$27.50
Low today$27.50
Open price
$29.60
Open price$29.60
Volume
1.14M
Volume1.14M
52 Week high
$31.12
52 Week high$31.12
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

With a market cap of 3.05B, Harley-Davidson(HOG) trades at $29.26. The stock has a price-to-earnings ratio of 18.26 and currently yields dividends of 2.52%.

On 2026-10-29, Harley-Davidson(HOG) stock traded between a low of $27.50 and a high of $31.12. Shares are currently priced at $29.26, which is +6.4% above the low and -6.0% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 1.14M, against a daily average of 2.11M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.12 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.12 at its peak.

HOG News

Axios 59m
Harley-Davidson electric motorcycle spinoff LiveWire warns it may not survive - Axios

...

Harley-Davidson electric motorcycle spinoff LiveWire warns it may not survive - Axios
The Wall Street Journal 3h
Harley-Davidson Net Down, Company Boosts Sales Volume Projection

Harley-Davidson raised its full-year forecast for global motorcycle retail sales to a range of 135,500 to 139,000 units. yves herman / Reuters Harley-Davidson’...

Harley-Davidson Net Down, Company Boosts Sales Volume Projection
TipRanks 4h
Harley-Davidson Raises Outlook Following Strong Q3 Results

Harley-Davidson ( (HOG) ) has shared an update. Harley-Davidson reported its third-quarter 2026 results on October 29, 2026, highlighting a 9 percent year-over...

Analyst ratings

53%

of 17 ratings
Buy
35.3%
Hold
52.9%
Sell
11.8%

More HOG News

Simply Wall St 1d
Harley-Davidson Now Has A CEO Exit And Restructuring Test To Watch

Harley-Davidson (NYSE:HOG) disclosed that its electric spin-off LiveWire is facing leadership upheaval and operational headwinds. LiveWire’s chief executive ha...

The Wall Street Journal 2d
Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble

LiveWire electric motorcycles outside the New York Stock Exchange after the company went public in 2022. BRENDAN MCDERMID / REUTERS From the start, electric mo...

Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble
The Wall Street Journal 3d
🔎 Under the Radar: Harley-Davidson’s Electric Bike Spinoff Appoints Restructuring Officer

LiveWire, the troubled Harley-Davidson spinoff focused on electric motorcycles, will undertake a restructuring following the resignation of its chief executive...

🔎 Under the Radar: Harley-Davidson’s Electric Bike Spinoff Appoints Restructuring Officer
24/7 Wall St. 3d
Will Harley-Davidson's Turnaround Rally Hit a Wall on Oct. 29?

Investing Will Harley-Davidson’s Turnaround Rally Hit a Wall on Oct. 29? Harley-Davidson (NYSE:HOG | HOG Price Prediction) reports third-quarter results on Octo...

Will Harley-Davidson's Turnaround Rally Hit a Wall on Oct. 29?
Simply Wall St 3d
Harley Davidson Revives Sprint As Valuation Looks Full

Harley-Davidson (HOG) is back in the headlines after reviving its historic Sprint badge with the new Sprint 440, a light single-cylinder motorcycle aimed at rid...

People also own

Based on the portfolios of people who own HOG. This list is generated using Robinhood data, and it’s not a recommendation.

Similar Marketcap

This list is generated by looking at the six larger and six smaller companies by market cap in relation to this company.

Popular Stocks

This list is generated by looking at the top 100 stocks and ETFs most commonly held by Robinhood customers and showing a random subset

Newly Listed

This list is generated by showing companies that recently went public.

All investments involve risks, including the loss of principal. Securities trading offered through Robinhood Financial LLC, Member SIPC and a registered broker-dealer. Options are risky and aren’t suitable for all investors. To learn more about risks, read the Options Disclosure Document.