Harley-Davidson

1D
1W
1M
3M
YTD
1Y
5Y
ALL

Why Robinhood?

Robinhood gives you the tools you need to put your money in motion. You can buy or sell HOG and other ETFs, options, and stocks.

About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.78B
Market cap2.78B
Price-Earnings ratio
16.67
Price-Earnings ratio16.67
Dividend yield
2.76%
Dividend yield2.76%
Average volume
2.20M
Average volume2.20M
High today
$27.57
High today$27.57
Low today
$26.59
Low today$26.59
Open price
$26.82
Open price$26.82
Volume
2.91M
Volume2.91M
52 Week high
$28.86
52 Week high$28.86
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

With a market cap of 2.78B, Harley-Davidson(HOG) trades at $26.75. The stock has a price-to-earnings ratio of 16.67 and currently yields dividends of 2.76%.

On 2026-10-08, Harley-Davidson(HOG) stock traded between a low of $26.59 and a high of $27.57. Shares are currently priced at $26.75, which is +0.6% above the low and -3.0% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 2.91M, against a daily average of 2.2M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $28.86 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $28.86 at its peak.

HOG News

Simply Wall St 17h
Does Back To The Bricks Change The Bull Case For Harley Davidson Stock?

Harley-Davidson's new CEO Artie Starrs, who took over in October 2025, has rolled out the Back to the Bricks plan that centers on classic motorcycle models, tig...

Does Back To The Bricks Change The Bull Case For Harley Davidson Stock?
TipRanks 4d
Citi upgrades Harley-Davidson to Buy after several years of caution

Citi upgraded Harley-Davidson (HOG) to Buy from Neutral with a price target of $33, up from $31. Citi says that following several years of caution on Harley-Dav...

Analyst ratings

47%

of 19 ratings
Buy
31.6%
Hold
47.4%
Sell
21.1%

People also own

Based on the portfolios of people who own HOG. This list is generated using Robinhood data, and it’s not a recommendation.

Similar Marketcap

This list is generated by looking at the six larger and six smaller companies by market cap in relation to this company.

Popular Stocks

This list is generated by looking at the top 100 stocks and ETFs most commonly held by Robinhood customers and showing a random subset

Newly Listed

This list is generated by showing companies that recently went public.

All investments involve risks, including the loss of principal. Securities trading offered through Robinhood Financial LLC, Member SIPC and a registered broker-dealer. Options are risky and aren’t suitable for all investors. To learn more about risks, read the Options Disclosure Document.