Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.90B
Market cap2.90B
Price-Earnings ratio
15.22
Price-Earnings ratio15.22
Dividend yield
2.74%
Dividend yield2.74%
Average volume
2.68M
Average volume2.68M
High today
$27.95
High today$27.95
Low today
$25.61
Low today$25.61
Open price
$27.35
Open price$27.35
Volume
4.76M
Volume4.76M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $26.52. The company's market cap stands at 2.9B, with a P/E ratio of 15.22 and a dividend yield of 2.74%.

On 2026-07-23, Harley-Davidson(HOG) stock traded between a low of $25.61 and a high of $27.95. Shares are currently priced at $26.52, which is +3.6% above the low and -5.1% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 4.76M, against a daily average of 2.68M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.25 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.25 at its peak.

HOG News

The Wall Street Journal 5h
Harley-Davidson Stock Slips Despite Stronger Sales of More Affordable Bikes

Harley-Davidson said the brisk sales of its less expensive bikes contributed to better-than-expected second-quarter earnings, but shares were still down 5% on y...

Harley-Davidson Stock Slips Despite Stronger Sales of More Affordable Bikes
Benzinga 8h
Harley-Davidson Says Turnaround Is Gaining Momentum, Lifts Outlook

Second-Quarter Earnings Beat Expectations The Milwaukee-based motorcycle maker reported diluted earnings of 75 cents per share, beating the analyst consensus es...

Harley-Davidson Says Turnaround Is Gaining Momentum, Lifts Outlook
Nasdaq 9h
Harley-Davidson Q2 Earnings Beat Estimates

Harley-Davidson (HOG) came out with quarterly earnings of $0.75 per share, beating the Zacks Consensus Estimate of $0.62 per share. This compares to earnings of...

Harley-Davidson Q2 Earnings Beat Estimates

Analyst ratings

50%

of 20 ratings
Buy
30%
Hold
50%
Sell
20%

More HOG News

Nasdaq 10h
Harley-Davidson Inc. Reports Fall In Q2 Income

(RTTNews) - Harley-Davidson Inc. (HOG) revealed earnings for second quarter that Dropped, from last year The company's bottom line came in at $79.81 million, o...

Harley-Davidson Inc. Reports Fall In Q2 Income
Nasdaq 11h
Harley-Davidson Q2 26 Earnings Conference Call At 9:00 AM ET

(RTTNews) - Harley-Davidson (HOG) will host a conference call at 9:00 AM ET on July 23, 2026, to discuss Q2 26 earnings results. To access the live webcast, lo...

Harley-Davidson Q2 26 Earnings Conference Call At 9:00 AM ET
MarketWatch 24h
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch

...

Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Simply Wall St 2d
Does Harley-Davidson’s Pre-Earnings Upgrade Reveal A Deeper Shift In Its Investment Narrative?

Earlier this week, Loop Capital upgraded Harley-Davidson to a more positive rating ahead of the motorcycle maker’s second-quarter 2026 earnings report on July 2...

Does Harley-Davidson’s Pre-Earnings Upgrade Reveal A Deeper Shift In Its Investment Narrative?
Simply Wall St 3d
Harley Davidson Rebounds On Fresh Momentum, Is The Stock Already Above Fair Value?

Harley-Davidson (HOG) is back in focus for investors, as its recent share performance contrasts with a mixed picture in annual revenue and net income trends. Th...

Harley Davidson Rebounds On Fresh Momentum, Is The Stock Already Above Fair Value?
TipRanks 3d
Harley-Davidson upgraded to Buy from Hold at Loop Capital

Loop Capital upgraded Harley-Davidson (HOG) to Buy from Hold with a $32 price target Published first on TheFly – the ultimate source for real-time, market-movi...

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