Harley-Davidson

1D
1W
1M
3M
YTD
1Y
5Y
ALL

Why Robinhood?

Robinhood gives you the tools you need to put your money in motion. You can buy or sell HOG and other ETFs, options, and stocks.

About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.88B
Market cap2.88B
Price-Earnings ratio
15.51
Price-Earnings ratio15.51
Dividend yield
2.90%
Dividend yield2.90%
Average volume
2.94M
Average volume2.94M
High today
$26.94
High today$26.94
Low today
$25.46
Low today$25.46
Open price
$26.08
Open price$26.08
Volume
2.75M
Volume2.75M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $26.51, with a market capitalization of 2.88B. The stock trades at a price-to-earnings (P/E) ratio of 15.51 and offers a dividend yield of 2.90%.

During the trading session on 2026-08-04, Harley-Davidson(HOG) shares reached a daily high of $26.94 and a low of $25.46. At a current price of $26.51, the stock is +4.1% higher than the low and still -1.6% under the high.

Trading volume for Harley-Davidson(HOG) stock has reached 2.75M, versus its average volume of 2.94M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

TipRanks 1d
Insider Power Move: Harley-Davidson Director Makes Bold New Bet

New insider activity at Harley-Davidson ( (HOG) ) has taken place on August 3, 2026. Claim 55% Off TipRanks Unlock powerful investing tools with TipRanks Premiu...

MarketWatch 1d
Harley-Davidson Inc. stock rises Monday, outperforms market - MarketWatch

...

Harley-Davidson Inc. stock rises Monday, outperforms market - MarketWatch
Simply Wall St 5d
Harley-Davidson Is Down 10.1% After Earnings Drop While Buybacks Continue - What's Changed

In July 2026, Harley-Davidson, Inc. reported that second-quarter net income fell to US$79.81 million from US$107.57 million a year earlier, with first-half net...

Harley-Davidson Is Down 10.1% After Earnings Drop While Buybacks Continue - What's Changed

Analyst ratings

50%

of 20 ratings
Buy
30%
Hold
50%
Sell
20%

More HOG News

TipRanks 6d
Harley-Davidson Earnings Call Shows Core Strength, Strain

Harley-Davidson ((HOG)) has held its Q2 earnings call. Read on for the main highlights of the call. Claim 55% Off TipRanks Unlock powerful investing tools with...

People also own

Based on the portfolios of people who own HOG. This list is generated using Robinhood data, and it’s not a recommendation.

Similar Marketcap

This list is generated by looking at the six larger and six smaller companies by market cap in relation to this company.

Popular Stocks

This list is generated by looking at the top 100 stocks and ETFs most commonly held by Robinhood customers and showing a random subset

Newly Listed

This list is generated by showing companies that recently went public.

All investments involve risks, including the loss of principal. Securities trading offered through Robinhood Financial LLC, Member SIPC and a registered broker-dealer. Options are risky and aren’t suitable for all investors. To learn more about risks, read the Options Disclosure Document.