Harley-Davidson

1D
1W
1M
3M
YTD
1Y
5Y
ALL

Trade Harley-Davidson 24 hours a day, five days a week on Robinhood.

Robinhood gives you the tools to revolutionize your trading experience. Use the streamlined mobile app, or access advanced charts and execute precise trades on our browser-based platform, Robinhood Legend. Risks and limitations apply.

About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
3.10B
Market cap3.10B
Price-Earnings ratio
15.22
Price-Earnings ratio15.22
Dividend yield
2.74%
Dividend yield2.74%
Average volume
2.32M
Average volume2.32M
High today
$28.38
High today$28.38
Low today
$27.29
Low today$27.29
Open price
$27.82
Open price$27.82
Volume
1.32M
Volume1.32M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $28.10. The company's market cap stands at 3.1B, with a P/E ratio of 15.22 and a dividend yield of 2.74%.

On 2026-07-21, Harley-Davidson(HOG) stock traded between a low of $27.29 and a high of $28.38. Shares are currently priced at $28.10, which is +3.0% above the low and -1.0% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 1.32M, against a daily average of 2.32M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.25 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.25 at its peak.

HOG News

MarketWatch 18h
Harley-Davidson Inc. stock rises Monday, outperforms market - MarketWatch

...

Harley-Davidson Inc. stock rises Monday, outperforms market - MarketWatch
Simply Wall St 19h
Harley Davidson Rebounds On Fresh Momentum, Is The Stock Already Above Fair Value?

Harley-Davidson (HOG) is back in focus for investors, as its recent share performance contrasts with a mixed picture in annual revenue and net income trends. Th...

Harley Davidson Rebounds On Fresh Momentum, Is The Stock Already Above Fair Value?
TipRanks 1d
Harley-Davidson upgraded to Buy from Hold at Loop Capital

Loop Capital upgraded Harley-Davidson (HOG) to Buy from Hold with a $32 price target Published first on TheFly – the ultimate source for real-time, market-movi...

Analyst ratings

50%

of 20 ratings
Buy
30%
Hold
50%
Sell
20%

People also own

Based on the portfolios of people who own HOG. This list is generated using Robinhood data, and it’s not a recommendation.

Similar Marketcap

This list is generated by looking at the six larger and six smaller companies by market cap in relation to this company.

Popular Stocks

This list is generated by looking at the top 100 stocks and ETFs most commonly held by Robinhood customers and showing a random subset

Newly Listed

This list is generated by showing companies that recently went public.

All investments involve risks, including the loss of principal. Securities trading offered through Robinhood Financial LLC, Member SIPC and a registered broker-dealer. Options are risky and aren’t suitable for all investors. To learn more about risks, read the Options Disclosure Document.