Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

2.58B

Market cap2.58B

Price-Earnings ratio

15.22

Price-Earnings ratio15.22

Dividend yield

2.96%

Dividend yield2.96%

Average volume

3.41M

Average volume3.41M

High today

$25.50

High today$25.50

Low today

$24.19

Low today$24.19

Open price

$24.92

Open price$24.92

Volume

1.62M

Volume1.62M

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.09

52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $24.54, with a market capitalization of 2.58B. The stock trades at a price-to-earnings (P/E) ratio of 15.22 and offers a dividend yield of 2.96%.

During the trading session on 2026-07-31, Harley-Davidson(HOG) shares reached a daily high of $25.50 and a low of $24.19. At a current price of $24.54, the stock is +1.4% higher than the low and still -3.8% under the high.

Trading volume for Harley-Davidson(HOG) stock has reached 1.62M, versus its average volume of 3.41M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

Simply Wall St 1d

Harley-Davidson Is Down 10.1% After Earnings Drop While Buybacks Continue - What's Changed

In July 2026, Harley-Davidson, Inc. reported that second-quarter net income fell to US$79.81 million from US$107.57 million a year earlier, with first-half net...

TipRanks 2d

Harley-Davidson Earnings Call Shows Core Strength, Strain

Harley-Davidson ((HOG)) has held its Q2 earnings call. Read on for the main highlights of the call. Claim 55% Off TipRanks Unlock powerful investing tools with...

TipRanks 4d

Harley-Davidson Downgraded to Sell as Core Profitability Stalls Despite Price Target Increase to $17

Morgan Stanley analyst Stephen Grambling has maintained their bearish stance on HOG stock, giving a Sell rating on July 24. Unlock powerful investing tools wit...

Analyst ratings

50%

of 20 ratings

Buy

30%

Hold

50%

Sell

20%

More HOG News

TipRanks 4d

Harley-Davidson price target raised to $17 from $15 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $17 from $15 and keeps an Underweight rating on the shares. Harley-Davidson benefited...

Simply Wall St 6d

Harley Davidson Stock May Still Look Like A Bargain After Raised Sales Guidance

Harley-Davidson stock has delivered a roughly 29.0% decline over the past three years, yet current valuation checks on the shares point to a mixed picture rathe...

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