Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

3.11B

Market cap3.11B

Price-Earnings ratio

15.22

Price-Earnings ratio15.22

Dividend yield

2.74%

Dividend yield2.74%

Average volume

2.68M

Average volume2.68M

High today

$28.77

High today$28.77

Low today

$27.38

Low today$27.38

Open price

$28.43

Open price$28.43

Volume

3.09M

Volume3.09M

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.09

52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $27.62. The company's market cap stands at 3.11B, with a P/E ratio of 15.22 and a dividend yield of 2.74%.

On 2026-07-22, Harley-Davidson(HOG) stock traded between a low of $27.38 and a high of $28.77. Shares are currently priced at $27.62, which is +0.9% above the low and -4.0% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 3.09M, against a daily average of 2.68M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $31.25 at its peak.

HOG News

Investing.com 7h

Harley-Davidson earnings up next as turnaround strategy faces test - Investing.com

...

Simply Wall St 16h

Does Harley-Davidson’s Pre-Earnings Upgrade Reveal A Deeper Shift In Its Investment Narrative?

Earlier this week, Loop Capital upgraded Harley-Davidson to a more positive rating ahead of the motorcycle maker’s second-quarter 2026 earnings report on July 2...

Simply Wall St 2d

Harley Davidson Rebounds On Fresh Momentum, Is The Stock Already Above Fair Value?

Harley-Davidson (HOG) is back in focus for investors, as its recent share performance contrasts with a mixed picture in annual revenue and net income trends. Th...

Analyst ratings

50%

of 20 ratings

Buy

30%

Hold

50%

Sell

20%

More HOG News

TipRanks 2d

Harley-Davidson upgraded to Buy from Hold at Loop Capital

Loop Capital upgraded Harley-Davidson (HOG) to Buy from Hold with a $32 price target Published first on TheFly – the ultimate source for real-time, market-movi...

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