Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
3.46B
Market cap3.46B
Price-Earnings ratio
-31.57
Price-Earnings ratio-31.57
Dividend yield
2.17%
Dividend yield2.17%
Average volume
2.92M
Average volume2.92M
High today
$34.30
High today$34.30
Low today
$33.46
Low today$33.46
Open price
$33.83
Open price$33.83
Volume
1.53M
Volume1.53M
52 Week high
$34.84
52 Week high$34.84
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $34.22. The company's market cap stands at 3.46B, with a P/E ratio of -31.57 and a dividend yield of 2.17%.

As of 2026-11-10, Harley-Davidson(HOG) stock has fluctuated between $33.46 and $34.30. The current price stands at $34.22, placing the stock +2.3% above today's low and -0.2% off the high.

The Harley-Davidson(HOG)'s current trading volume is 1.53M, compared to an average daily volume of 2.92M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $34.84 at its peak.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $34.84 at its peak.

HOG News

Simply Wall St 12h
Harley Davidson Picks Horizon Global, Is The Stock Above Fair Value?

Harley-Davidson (HOG) has just handed its global media mandate to Horizon Global, a move aimed at unifying advertising, measurement, and spend across regions in...

Harley Davidson Picks Horizon Global, Is The Stock Above Fair Value?
Simply Wall St 3d
Harley Davidson Stock Looks Fully Valued After Its 58% Run

has ridden to a much higher share price this year, and that kind of move naturally prompts the question of whether the current valuation is still grounded in it...

Harley Davidson Stock Looks Fully Valued After Its 58% Run

Analyst ratings

44%

of 16 ratings
Buy
37.5%
Hold
43.8%
Sell
18.8%

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