Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.46B
Market cap2.46B
Price-Earnings ratio
4.98
Price-Earnings ratio4.98
Dividend yield
3.51%
Dividend yield3.51%
Average volume
2.83M
Average volume2.83M
High today
$21.00
High today$21.00
Low today
$20.70
Low today$20.70
Open price
$20.70
Open price$20.70
Volume
693.45K
Volume693.45K
52 Week high
$31.25
52 Week high$31.25
52 Week low
$19.90
52 Week low$19.90

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $20.83. The company's market cap stands at 2.46B, with a P/E ratio of 4.98 and a dividend yield of 3.5%.

As of 2026-01-22, Harley-Davidson(HOG) stock has fluctuated between $20.70 and $21.00. The current price stands at $20.83, placing the stock +0.6% above today's low and -0.8% off the high.

The Harley-Davidson(HOG)'s current trading volume is 693.45K, compared to an average daily volume of 2.83M.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $19.90.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $19.90.

HOG News

Simply Wall St 22h
Assessing Harley-Davidson Valuation As Weak Returns Meet A Low P/E Multiple

Advertisement Recent share performance snapshot With no fresh company specific headlines driving Harley-Davidson (HOG) today, the focus for investors is on th...

Assessing Harley-Davidson Valuation As Weak Returns Meet A Low P/E Multiple
TipRanks 3d
U.S. Stocks in Crosshairs as EU Mulls $108B Tariff Salvo over Greenland Threat

The EU is considering fighting back against the U.S. with a retaliatory tariff package targeting about €93 billion ($108 billion) of American goods. This follow...

Simply Wall St 6d
Does Harley-Davidson’s 2026 Multi-Segment Lineup Refresh Reframe the Bull Case for HOG?

Earlier this week, Harley-Davidson revealed 13 new models for its 2026 lineup on H-D.com and YouTube, including upgraded Grand American Touring bikes, expanded...

Does Harley-Davidson’s 2026 Multi-Segment Lineup Refresh Reframe the Bull Case for HOG?

Analyst ratings

56%

of 18 ratings
Buy
38.9%
Hold
55.6%
Sell
5.6%

More HOG News

TipRanks 6d
Harley-Davidson price target lowered to $18 from $21 at Morgan Stanley

Morgan Stanley lowered the firm’s price target on Harley-Davidson (HOG) to $18 from $21 and keeps an Underweight rating on the shares. Gaming, lodging and leisu...

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