Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.88B
Market cap2.88B
Price-Earnings ratio
16.79
Price-Earnings ratio16.79
Dividend yield
2.71%
Dividend yield2.71%
Average volume
1.68M
Average volume1.68M
High today
$27.85
High today$27.85
Low today
$26.96
Low today$26.96
Open price
$27.10
Open price$27.10
Volume
445.63K
Volume445.63K
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $27.64, with a market capitalization of 2.88B. The stock trades at a price-to-earnings (P/E) ratio of 16.79 and offers a dividend yield of 2.71%.

During the trading session on 2026-09-02, Harley-Davidson(HOG) shares reached a daily high of $27.85 and a low of $26.96. At a current price of $27.64, the stock is +2.5% higher than the low and still -0.8% under the high.

Trading activity shows a volume of 445.63K, compared to an average daily volume of 1.68M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

TipRanks 5h
Harley-Davidson price target raised to $28 from $26 at UBS

UBS raised the firm’s price target on Harley-Davidson (HOG) to $28 from $26 and keeps a Neutral rating on the shares. Published first on TheFly – the ultimate...

CBS News 22h
CDC researcher stole $1 million in autism grant money to buy Atlanta home and Harley-Davidson, prosecutors say - cbsnews.com

...

CDC researcher stole $1 million in autism grant money to buy Atlanta home and Harley-Davidson, prosecutors say - cbsnews.com
Simply Wall St 5d
Is Harley-Davidson’s Demand-Driven Shipments Quietly Redefining Its Core Investment Story?

Zacks recently highlighted the resilience of the U.S. auto space, pointing to Harley-Davidson’s past efforts to better match shipments with demand while pursuin...

Is Harley-Davidson’s Demand-Driven Shipments Quietly Redefining Its Core Investment Story?

Analyst ratings

50%

of 20 ratings
Buy
30%
Hold
50%
Sell
20%

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