Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,500

Employees5,500

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,500

Employees5,500

HOG Key Statistics

Market cap

3.00B

Market cap3.00B

Price-Earnings ratio

17.84

Price-Earnings ratio17.84

Dividend yield

2.57%

Dividend yield2.57%

Average volume

1.87M

Average volume1.87M

High today

$29.04

High today$29.04

Low today

$28.53

Low today$28.53

Open price

$28.53

Open price$28.53

Volume

48.37K

Volume48.37K

52 Week high

$29.35

52 Week high$29.35

52 Week low

$17.09

52 Week low$17.09

Stock Snapshot

With a market cap of 3B, Harley-Davidson(HOG) trades at $28.87. The stock has a price-to-earnings ratio of 17.84 and currently yields dividends of 2.57%.

On 2026-10-27, Harley-Davidson(HOG) stock traded between a low of $28.53 and a high of $29.04. Shares are currently priced at $28.87, which is +1.2% above the low and -0.6% below the high.

Harley-Davidson(HOG) shares are trading with a volume of 48.37K, against a daily average of 1.87M.

During the past year, Harley-Davidson(HOG) stock moved between $17.09 at its lowest and $29.35 at its peak.

HOG News

The Wall Street Journal 3h

Harley-Davidson Wanted an Electric Revolution. That Dream Is in Trouble

LiveWire electric motorcycles outside the New York Stock Exchange after the company went public in 2022. BRENDAN MCDERMID / REUTERS From the start, electric mo...

The Wall Street Journal 19h

🔎 Under the Radar: Harley-Davidson’s Electric Bike Spinoff Appoints Restructuring Officer

LiveWire, the troubled Harley-Davidson spinoff focused on electric motorcycles, will undertake a restructuring following the resignation of its chief executive...

24/7 Wall St. 1d

Will Harley-Davidson's Turnaround Rally Hit a Wall on Oct. 29?

Investing Will Harley-Davidson’s Turnaround Rally Hit a Wall on Oct. 29? Harley-Davidson (NYSE:HOG | HOG Price Prediction) reports third-quarter results on Octo...

Analyst ratings

53%

of 17 ratings

Buy

35.3%

Hold

52.9%

Sell

11.8%

More HOG News

Simply Wall St 1d

Harley Davidson Revives Sprint As Valuation Looks Full

Harley-Davidson (HOG) is back in the headlines after reviving its historic Sprint badge with the new Sprint 440, a light single-cylinder motorcycle aimed at rid...

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