Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,900
Employees5,900
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,900
Employees5,900

HOG Key Statistics

Market cap
2.76B
Market cap2.76B
Price-Earnings ratio
5.76
Price-Earnings ratio5.76
Dividend yield
3.00%
Dividend yield3.00%
Average volume
2.28M
Average volume2.28M
High today
$23.86
High today$23.86
Low today
$23.29
Low today$23.29
Open price
$23.69
Open price$23.69
Volume
2.54M
Volume2.54M
52 Week high
$34.09
52 Week high$34.09
52 Week low
$20.45
52 Week low$20.45

Stock Snapshot

Harley-Davidson(HOG) stock is priced at $23.36, giving the company a market capitalization of 2.76B. It carries a P/E multiple of 5.76 and pays a dividend yield of 3.0%.

During the trading session on 2025-12-06, Harley-Davidson(HOG) shares reached a daily high of $23.86 and a low of $23.29. At a current price of $23.36, the stock is +0.3% higher than the low and still -2.1% under the high.

Trading activity shows a volume of 2.54M, compared to an average daily volume of 2.28M.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $34.09 and a low of $20.45.

Over the past 52 weeks, Harley-Davidson(HOG) stock has traded between a high of $34.09 and a low of $20.45.

HOG News

Nasdaq 19h
Ex-Dividend Reminder: Harley-Davidson, Ross Stores and Ameren

Looking at the universe of stocks we cover at Dividend Channel, on 12/9/25, Harley-Davidson Inc (Symbol: HOG), Ross Stores Inc (Symbol: ROST), and Ameren Corp (...

Ex-Dividend Reminder: Harley-Davidson, Ross Stores and Ameren
Nasdaq 2d
January 2026 Options Now Available For Harley-Davidson

Investors in Harley-Davidson Inc (Symbol: HOG) saw new options become available today, for the January 2026 expiration. At Stock Options Channel , our YieldBoos...

January 2026 Options Now Available For Harley-Davidson
Simply Wall St 2d
Harley-Davidson: Assessing Valuation After a Recent 10% Monthly and 19% Quarterly Share Price Drop

Harley-Davidson (HOG) has been drifting lower, with the stock down about 10% over the past month and roughly 19% in the past 3 months, raising fresh questions a...

Harley-Davidson: Assessing Valuation After a Recent 10% Monthly and 19% Quarterly Share Price Drop

Analyst ratings

65%

of 17 ratings
Buy
29.4%
Hold
64.7%
Sell
5.9%

More HOG News

Simply Wall St 5d
The Bull Case For Harley-Davidson Could Change Following Strong Q3 Results and Dividend Affirmation

On November 25, 2025, Harley-Davidson's Board of Directors affirmed a cash dividend of US$0.18 per share for the fourth quarter, payable on December 22 to share...

The Bull Case For Harley-Davidson Could Change Following Strong Q3 Results and Dividend Affirmation

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