Harley-Davidson

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Trade Harley-Davidson 24 hours a day, five days a week on Robinhood.

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. 

CEO
Arthur Francis Starrs
CEOArthur Francis Starrs
Employees
5,500
Employees5,500
Headquarters
Milwaukee, Wisconsin
HeadquartersMilwaukee, Wisconsin
Founded
1903
Founded1903
Employees
5,500
Employees5,500

HOG Key Statistics

Market cap
2.46B
Market cap2.46B
Price-Earnings ratio
13.82
Price-Earnings ratio13.82
Dividend yield
2.99%
Dividend yield2.99%
Average volume
2.92M
Average volume2.92M
High today
$24.21
High today$24.21
Low today
$22.73
Low today$22.73
Open price
$24.21
Open price$24.21
Volume
2.59M
Volume2.59M
52 Week high
$31.25
52 Week high$31.25
52 Week low
$17.09
52 Week low$17.09

Stock Snapshot

The current Harley-Davidson(HOG) stock price is $23.21, with a market capitalization of 2.46B. The stock trades at a price-to-earnings (P/E) ratio of 13.82 and offers a dividend yield of 3.0%.

On 2026-05-19, Harley-Davidson(HOG) stock moved within a range of $22.73 to $24.21. With shares now at $23.21, the stock is trading +2.1% above its intraday low and -4.1% below the session's peak.

Trading volume for Harley-Davidson(HOG) stock has reached 2.59M, versus its average volume of 2.92M.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

The stock's 52-week range extends from a low of $17.09 to a high of $31.25.

HOG News

MarketWatch 4h
Harley-Davidson Inc. stock falls Tuesday, underperforms market - MarketWatch

...

Harley-Davidson Inc. stock falls Tuesday, underperforms market - MarketWatch
Nasdaq 5h
Harley-Davidson Breaks Below 200-Day Moving Average - Notable for HOG

In trading on Friday, shares of Harley-Davidson Inc (Symbol: HOG) crossed below their 200 day moving average of $26.00, changing hands as low as $25.83 per shar...

Harley-Davidson Breaks Below 200-Day Moving Average - Notable for HOG
TipRanks 14h
Harley-Davidson price target raised to $15 from $12 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Harley-Davidson (HOG) to $15 from $12 and keeps an Underweight rating on the shares. The firm raised 2026 estim...

Analyst ratings

55%

of 20 ratings
Buy
30%
Hold
55%
Sell
15%

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