Harley-Davidson

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About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services.

CEO

Arthur Francis Starrs

CEOArthur Francis Starrs

Employees

5,900

Employees5,900

Headquarters

Milwaukee, Wisconsin

HeadquartersMilwaukee, Wisconsin

Founded

1903

Founded1903

Employees

5,900

Employees5,900

HOG Key Statistics

Market cap

2.13B

Market cap2.13B

Price-Earnings ratio

6.62

Price-Earnings ratio6.62

Dividend yield

3.92%

Dividend yield3.92%

Average volume

3.45M

Average volume3.45M

High today

$18.32

High today$18.32

Low today

$17.93

Low today$17.93

Open price

$18.23

Open price$18.23

Volume

3.97M

Volume3.97M

52 Week high

$31.25

52 Week high$31.25

52 Week low

$17.93

52 Week low$17.93

Stock Snapshot

As of today, Harley-Davidson(HOG) shares are valued at $18.00. The company's market cap stands at 2.13B, with a P/E ratio of 6.62 and a dividend yield of 3.9%.

As of 2026-02-27, Harley-Davidson(HOG) stock has fluctuated between $17.93 and $18.32. The current price stands at $18.00, placing the stock +0.4% above today's low and -1.7% off the high.

The Harley-Davidson(HOG)'s current trading volume is 3.97M, compared to an average daily volume of 3.45M.

In the last year, Harley-Davidson(HOG) shares hit a 52-week high of $31.25 and a 52-week low of $17.93.

HOG News

TipRanks 19h

Harley-Davidson Insider Makes Bold Move With Significant Stock Sale

New insider activity at Harley-Davidson ( (HOG) ) has taken place on February 26, 2026. Harley-Davidson director James D. Farley has trimmed his stake in the c...

Nasdaq 1d

Ex-Dividend Reminder: Visteon, Polaris and Harley-Davidson

Looking at the universe of stocks we cover at Dividend Channel, on 3/2/26, Visteon Corp (Symbol: VC), Polaris Inc (Symbol: PII), and Harley-Davidson Inc (Symbol...

Nasdaq 2d

Harley-Davidson Passes Through 4% Yield Mark

Looking at the universe of stocks we cover at Dividend Channel , in trading on Wednesday, shares of Harley-Davidson Inc (Symbol: HOG) were yielding above the 4%...

Analyst ratings

56%

of 18 ratings

Buy

38.9%

Hold

55.6%

Sell

5.6%

More HOG News

Simply Wall St 2d

Assessing Harley-Davidson Valuation After Prolonged Share Price Weakness

Advertisement Recent share performance and business snapshot Harley-Davidson (HOG) stock has been under pressure recently, with a decline of about 4% over the...

Simply Wall St 3d

Harley-Davidson Weighs OMI Fast-Charging Breakthrough Against Weak Share Performance

Supplier OMI has announced a new active cathode material that supports full battery charging in about three minutes. Harley-Davidson, listed as NYSE:HOG, is id...

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