Live Nation Entertainment Inc., also called Live Nation, is an entertainment company, which engages in producing, marketing and selling live concerts for artists via global concert pipe. It operates through the following segments: Concerts, Sponsorship & Advertising and Ticketing. Read More The Concerts segment involves in the promotion of live music events in owned or operated and in rented third-party venues. The Sponsorship and Advertising segment offers sales force that creates and maintains relationships with sponsors through a combination of international, national, and local opportunities that allow businesses to reach customers through concerts, venue, festivals and ticketing assets, including advertising on websites. The Ticketing segment includes selling of tickets for events on behalf of clients and retains a fee, or service charge for these services. The company was founded in 1996 and is headquartered in Beverly Hills, CA.