Southern

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About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas.

CEO

Christopher C. Womack

CEOChristopher C. Womack

Employees

29,800

Employees29,800

Headquarters

Atlanta, Georgia

HeadquartersAtlanta, Georgia

Founded

1945

Founded1945

Employees

29,800

Employees29,800

SO Key Statistics

Market cap

108.77B

Market cap108.77B

Price-Earnings ratio

24.94

Price-Earnings ratio24.94

Dividend yield

3.03%

Dividend yield3.03%

Average volume

7.36M

Average volume7.36M

High today

$97.75

High today$97.75

Low today

$95.90

Low today$95.90

Open price

$97.45

Open price$97.45

Volume

6.08M

Volume6.08M

52 Week high

$100.84

52 Week high$100.84

52 Week low

$83.09

52 Week low$83.09

Stock Snapshot

Southern(SO) stock is priced at $97.50, giving the company a market capitalization of 108.77B. It carries a P/E multiple of 24.94 and pays a dividend yield of 3.0%.

On 2026-03-05, Southern(SO) stock moved within a range of $95.90 to $97.75. With shares now at $97.50, the stock is trading +1.7% above its intraday low and -0.3% below the session's peak.

Trading activity shows a volume of 6.08M, compared to an average daily volume of 7.36M.

Over the past 52 weeks, Southern(SO) stock has traded between a high of $100.84 and a low of $83.09.

SO News

Simply Wall St 37m

Southern Investors Watch Customer Shift As Mississippi Power Names New VP

Mississippi Power, a subsidiary of Southern (NYSE:SO), has appointed Fredie Carmichael as vice president of Customer Solutions and Corporate Communications. Th...

TipRanks 8h

Southern Company upgraded to Outperform from In Line at Evercore ISI

Evercore ISI upgraded Southern Company (SO) to Outperform from In Line with a price target of $111, up from $103. Published first on TheFly – the ultimate sour...

Seeking Alpha 1d

Southern upgraded at KeyBanc after shares have lagged utility peers

Southern Co. (SO) +1.2% in Wednesday's trading as KeyBanc upgraded to Sector Weight from Underweight, saying the shares have largely lost their historical premi...

Analyst ratings

62%

of 21 ratings

Buy

28.6%

Hold

61.9%

Sell

9.5%

More SO News

TipRanks 5d

Illumina, Southern Co, Corning, Seagate, Microchip Insider Shifts

Insiders have been trading these 5 stocks: ((ILMN)), ((SO)), ((GLW)), ((STX)) and ((MCHP)). Here is a breakdown of their recent trades and their value. CLO Sco...

Simply Wall St 7d

How Investors Are Reacting To Southern Record DOE Loan And Mixed 2025 Earnings Metrics

In February 2026, Southern Company reported that fourth-quarter 2025 revenue rose to US$6.98 billion while net income eased to US$416 million, and full-year 202...

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