Southern

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About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. 

CEO
Christopher C. Womack
CEOChristopher C. Womack
Employees
29,800
Employees29,800
Headquarters
Atlanta, Georgia
HeadquartersAtlanta, Georgia
Founded
1945
Founded1945
Employees
29,800
Employees29,800

SO Key Statistics

Market cap
105.58B
Market cap105.58B
Price-Earnings ratio
24.01
Price-Earnings ratio24.01
Dividend yield
3.15%
Dividend yield3.15%
Average volume
5.78M
Average volume5.78M
High today
$94.75
High today$94.75
Low today
$93.85
Low today$93.85
Open price
$94.58
Open price$94.58
Volume
394.89K
Volume394.89K
52 Week high
$100.84
52 Week high$100.84
52 Week low
$83.09
52 Week low$83.09

Stock Snapshot

Southern(SO) stock is priced at $94.32, giving the company a market capitalization of 105.58B. It carries a P/E multiple of 24.01 and pays a dividend yield of 3.1%.

On 2026-03-25, Southern(SO) stock moved within a range of $93.85 to $94.75. With shares now at $94.32, the stock is trading +0.5% above its intraday low and -0.5% below the session's peak.

Trading activity shows a volume of 394.89K, compared to an average daily volume of 5.78M.

Over the past 52 weeks, Southern(SO) stock has traded between a high of $100.84 and a low of $83.09.

Over the past 52 weeks, Southern(SO) stock has traded between a high of $100.84 and a low of $83.09.

SO News

Simply Wall St 20h
Don't Ignore The Insider Selling In Southern

We wouldn't blame The Southern Company ( ) shareholders if they were a little worried about the fact that Stanley Connally, the Executive VP & COO recently nett...

Don't Ignore The Insider Selling In Southern
TipRanks 2d
Southern Company price target raised to $94 from $91 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Southern Company (SO) to $94 from $91 and keeps an Underweight rating on the shares. The firm is updating the p...

TipRanks 4d
Diamondback, Tonix, Warner Bros., Southern, Axon Shock

Insiders have been trading these 5 stocks: ((FANG)), ((TNXP)), ((WBD)), ((SO)) and ((AXON)). Here is a breakdown of their recent trades and their value. Diamon...

Analyst ratings

59%

of 22 ratings
Buy
27.3%
Hold
59.1%
Sell
13.6%

More SO News

Simply Wall St 5d
A Look At Southern Valuation After Recent Trading And Mixed Undervaluation Signals

Advertisement Southern stock snapshot after recent trading moves Southern (SO) has drawn fresh attention after recent trading left the shares around $96.23, w...

A Look At Southern Valuation After Recent Trading And Mixed Undervaluation Signals
TipRanks 6d
Top Southern Co Executives Quietly Cash In on Major Stock Sales

New insider activity at Southern Co ( (SO) ) has taken place on March 19, 2026. Southern Co has seen notable insider activity as two top executives trimmed the...

Nasdaq 6d
Southern Takes Over #103 Spot From Comcast

In the latest look at the underlying components of the S&P 500 ordered by largest market capitalization, Southern Company (Symbol: SO) has taken over the #103 s...

Southern Takes Over #103 Spot From Comcast
TipRanks 6d
Southern Co Issues $1.3 Billion Subordinated Notes

The latest announcement is out from Southern Co ( (SO) ). On March 16, 2026, The Southern Company entered into an underwriting agreement with a syndicate of ma...

Simply Wall St 7d
Southern’s Community Projects And Funding Plans Shape Long Term Investor Story

Southern Linc is working with Blount County 911 in Alabama to improve emergency radio interoperability for first responders. Virginia Natural Gas, a Southern C...

Southern’s Community Projects And Funding Plans Shape Long Term Investor Story

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