Southern

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About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. 

CEO
Christopher C. Womack
CEOChristopher C. Womack
Employees
29,800
Employees29,800
Headquarters
Atlanta, Georgia
HeadquartersAtlanta, Georgia
Founded
1945
Founded1945
Employees
29,800
Employees29,800

SO Key Statistics

Market cap
100.13B
Market cap100.13B
Price-Earnings ratio
20.79
Price-Earnings ratio20.79
Dividend yield
3.48%
Dividend yield3.48%
Average volume
6.43M
Average volume6.43M
High today
$87.09
High today$87.09
Low today
$87.09
Low today$87.09
Open price
$86.31
Open price$86.31
Volume
1.03K
Volume1.03K
52 Week high
$100.84
52 Week high$100.84
52 Week low
$81.69
52 Week low$81.69

Stock Snapshot

With a market cap of 100.13B, Southern(SO) trades at $87.09. The stock has a price-to-earnings ratio of 20.79 and currently yields dividends of 3.48%.

On 2026-10-13, Southern(SO) stock traded between a low of $87.09 and a high of $87.09. Shares are currently priced at $87.09, which is 0.0% above the low and 0.0% below the high.

Southern(SO) shares are trading with a volume of 1.03K, against a daily average of 6.43M.

During the past year, Southern(SO) stock moved between $81.69 at its lowest and $100.84 at its peak.

During the past year, Southern(SO) stock moved between $81.69 at its lowest and $100.84 at its peak.

SO News

TipRanks 53m
Southern Company price target lowered to $94 from $101 at JPMorgan

JPMorgan lowered the firm’s price target on Southern Company (SO) to $94 from $101 and keeps a Neutral rating on the shares. The firm adjusted targets in the ut...

Zacks 15h
Southern Co. Rises As Market Takes a Dip: Key Facts

In the latest trading session, Southern Co. (SO Quick QuoteSO - Free Report) closed at $87.04, marking a +1.01% move from the previous day. The stock outp...

Southern Co. Rises As Market Takes a Dip: Key Facts
MarketWatch 16h
Southern Co. stock underperforms Monday when compared to competitors despite daily gains - MarketWatch

...

Southern Co. stock underperforms Monday when compared to competitors despite daily gains - MarketWatch

Analyst ratings

60%

of 25 ratings
Buy
32%
Hold
60%
Sell
8%

More SO News

24/7 Wall St. 3d
CDs vs. Dividend Stocks: The Income Gap Could Be Bigger Than Retirees Think

Investing CDs vs. Dividend Stocks: The Income Gap Could Be Bigger Than Retirees Think Retirees chasing income face a choice that looks simple on paper but hides...

CDs vs. Dividend Stocks: The Income Gap Could Be Bigger Than Retirees Think
24/7 Wall St. 4d
Southern Company vs. NextEra Energy: One Stock Pulls Far Ahead on Sustainability

Investing Southern Company vs. NextEra Energy: One Stock Pulls Far Ahead on Sustainability Southern Company offers a bigger dividend check today, but NextEra En...

Southern Company vs. NextEra Energy: One Stock Pulls Far Ahead on Sustainability
24/7 Wall St. 5d
Want $3,000 in Super-Safe Dividend Income? Invest $100,000 Into These 4 Utility Stocks Yielding an Average of 3.5%

Investing Want $3,000 in Super-Safe Dividend Income? Invest $100,000 Into These 4 Utility Stocks Yielding an Average of 3.5% Four regulated utility stocks sit w...

Want $3,000 in Super-Safe Dividend Income? Invest $100,000 Into These 4 Utility Stocks Yielding an Average of 3.5%
Simply Wall St 6d
Did Earnings Expectations Just Shift Southern Stock Narrative?

Southern Company recently featured CEO Christopher C. Womack at the American Growth Summit in Washington, D.C., highlighting its regulated utility operations, c...

Did Earnings Expectations Just Shift Southern Stock Narrative?
24/7 Wall St. 6d
Dominion vs. Southern: Bigger Yield or Better Dividend Growth?

Investing Dominion vs. Southern: Bigger Yield or Better Dividend Growth? Dominion Energy offers a bigger yield, but Southern Company keeps raising its payout ye...

Dominion vs. Southern: Bigger Yield or Better Dividend Growth?
Simply Wall St 7d
Southern Heads To The American Growth Summit, Is It Still Below Fair Value?

Southern (SO) heads into its American Growth Summit appearance in Washington on 29 September 2026, with CEO Christopher C. Womack addressing investors as the ut...

Southern Heads To The American Growth Summit, Is It Still Below Fair Value?

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