Southern

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About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. 

CEO
Christopher C. Womack
CEOChristopher C. Womack
Employees
28,600
Employees28,600
Headquarters
Atlanta, Georgia
HeadquartersAtlanta, Georgia
Founded
1945
Founded1945
Employees
28,600
Employees28,600

SO Key Statistics

Market cap
97.87B
Market cap97.87B
Price-Earnings ratio
22.10
Price-Earnings ratio22.10
Dividend yield
3.31%
Dividend yield3.31%
Average volume
4.56M
Average volume4.56M
High today
$89.44
High today$89.44
Low today
$88.18
Low today$88.18
Open price
$88.52
Open price$88.52
Volume
5.20M
Volume5.20M
52 Week high
$100.84
52 Week high$100.84
52 Week low
$82.05
52 Week low$82.05

Stock Snapshot

As of today, Southern(SO) shares are valued at $88.70. The company's market cap stands at 97.87B, with a P/E ratio of 22.10 and a dividend yield of 3.3%.

As of 2026-01-19, Southern(SO) stock has fluctuated between $88.18 and $89.44. The current price stands at $88.70, placing the stock +0.6% above today's low and -0.8% off the high.

The Southern(SO)'s current trading volume is 5.2M, compared to an average daily volume of 4.56M.

In the last year, Southern(SO) shares hit a 52-week high of $100.84 and a 52-week low of $82.05.

In the last year, Southern(SO) shares hit a 52-week high of $100.84 and a 52-week low of $82.05.

SO News

Nasdaq 1h
Southern Company's Stability Makes It a Wise Hold Right Now

Southern Company SO has become one of the largest players in the U.S. utility sector, providing electricity and natural gas to nearly 9 million customers throug...

Southern Company's Stability Makes It a Wise Hold Right Now
Simply Wall St 12h
Analyst Reappraisals Might Change The Case For Investing In Southern Company

In recent days, multiple brokers including Barclays have reiterated their existing views on Southern Company while updating their formal research assessments....

Analyst Reappraisals Might Change The Case For Investing In Southern Company
Simply Wall St 3d
A Look At Southern Valuation After Recent Share Price Strength

Advertisement Southern’s recent performance snapshot Southern (SO) has drawn fresh attention after a steady run in its share price, with the stock up 0.4% ove...

A Look At Southern Valuation After Recent Share Price Strength

Analyst ratings

65%

of 26 ratings
Buy
23.1%
Hold
65.4%
Sell
11.5%

More SO News

TipRanks 4d
Southern Company price target lowered to $88 from $91 at Barclays

Barclays lowered the firm’s price target on Southern Company (SO) to $88 from $91 and keeps an Equal Weight rating on the shares. The firm adjusted targets in t...

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