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How Robinhood Makes Money

Overview

Our mission is to democratize finance for all. Earning revenue allows us to offer you a range of financial products and services at low cost, including commission-free trading. Here’s how we generate the majority of our revenue:

  • Rebates from market makers and trading venues
  • Robinhood Gold
  • Stock loan
  • Income generated from cash
  • Cash Management

Read on for more detail on how we make money:

Rebates from Market Makers and Trading Venues

When you buy or sell stocks, ETFs, and options through your brokerage account, your orders are sent to market makers for execution. To compete with exchanges, market makers offer rebates to brokerages. Market makers typically offer better prices than exchanges.

Robinhood Securities, our clearing broker, developed a routing system to incentivize the market makers Robinhood has relationships with to compete for order flow based on the amount of price improvement obtained. This algorithm, known as the smart order router, prioritizes sending your order to a market maker that’s likely to give you the best execution, based on historical performance. Rebates aren’t considered when your brokerage orders are routed.

Similarly, Robinhood Crypto has relationships with a number of cryptocurrency trading venues that allow you to receive competitive prices. Robinhood Crypto receives volume rebates from trading venues. Rebates aren’t considered when your crypto orders are routed.

Robinhood Gold

Robinhood Gold, a suite of powerful investing tools, gives you access to Morningstar research reports, NASDAQ Level II Market Data, bigger instant deposits, and margin investing. You pay a $5 monthly fee for the service. When you invest on margin, you’re borrowing funds from Robinhood Securities. If you use more than $1,000 of margin, you’ll pay 2.5% yearly interest on the settled margin amount you use above $1,000.

Stock Loan

Robinhood Securities earns income from lending margin securities to counterparties.

Income from Cash

Robinhood Securities generates income on uninvested cash that isn't swept to the Cash Management network of program banks, primarily by depositing this cash in interest-bearing bank accounts.

Cash Management

Sutton Bank, which issues the Robinhood debit card pursuant to license by Mastercard® International Incorporated, receives an interchange fee that is passed to Robinhood Financial, our introducing broker. Interchange fees are earned by most debit and credit card issuers and are meant to cover things like transaction processing and fraud loss. The Robinhood debit card is offered in connection with a brokerage account provided through Robinhood Financial LLC, member of SIPC and FINRA.

Robinhood Securities and Robinhood Financial also receive fees from program banks for sweeping funds to them.

Other

We make money from a range of other, smaller revenue streams, including proxy service revenue and fees listed on the Robinhood Financial Fee Schedule.

Reference No. 20210225-1539778-4628927
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Robinhood means Robinhood Markets and its in-application and web experiences with its family of wholly owned subsidiaries which includes Robinhood Financial, Robinhood Securities, and Robinhood Crypto.

All investments involve risk and loss of capital.

Securities trading is offered to self-directed customers by Robinhood Financial. Robinhood Financial is a member of the Financial Industry Regulatory Authority (FINRA).