What are memecoins?

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Summary:
  • Memecoins are crypto assets based on internet memes and popular topics, drawing attention through hype and subject matter rather than inherent utility.
  • The original memecoin was Dogecoin, but the space has since expanded to include other meme-inspired tokens, dog-themed tokens, pop culture tokens, and more.
  • Memecoins are highly volatile assets that often trade in low-liquidity markets and carry a high risk of scams like rug pulls, making them particularly speculative.

Memecoins are a type of crypto derived from existing internet memes, popular real-world subjects, other crypto, or designed themselves as memes or jokes.

The history of memecoins dates to 2013, when two software engineers created Dogecoin (DOGE) over the course of just 3 hours. The new crypto was based on one of the most famous internet memes of the 2010s—an image of a Shiba Inu dog often paired with funny expressions written in Comic Sans font. Dogecoin was intended purely as a joke, but an eager crypto community quickly embraced it. Other memecoins have since cropped up, especially during crypto bull markets. Memecoins often contain references to internet memes (like Dogecoin or Pepe) and some have even gained mainstream recognition thanks to repeated attention from celebrities and influencers. While

Dogecoin has its own Proof-of-Work blockchain, most other memecoins are designed as tokens on a smart contract-capable blockchain like Ethereum (as ERC-20 tokens) or Solana (as SPL tokens) where the process to create a new token has become relatively simple.

Further, because memecoins are often designed without inherent utility, trading them is largely speculative. Because of this, the memecoin sub-market is notably volatile and carries more risks when compared to the rest of the market.

What are the different types of memecoins?

There are numerous categories of memecoins, but they can be both nebulous and overlapping. However, for the sake of providing a general framework for these assets, the following table breaks down the broad classifications:

CategoryDescription and examples
Internet meme coinsBased directly on popular internet memes. Examples include Dogecoin and PEPE.
Dog-themed coinsCreated to capitalize on the community's appetite for dog-themed crypto. Examples include Shiba Inu (SHIB) and FLOKI.
Meta-tokensRelate to or tag onto existing memecoin ecosystems. Examples include Doge Killer (LEASH), ShibaSwap’s BONE, or tokens adding a "2.0" label.
Pop culture tokensReference notable current events, historical figures, or trends. Examples include AI-themed tokens or assets named after public figures.

What are the values and risks of memecoins?

Memecoins gain traction by relying on current events, social (and conventional) media attention, and the willingness of traders to speculate on their price. This differs from more established crypto like Bitcoin and Ethereum which boast use-cases directly at launch and are constantly developed through community input. However, it is important to acknowledge that some memecoins have later developed DeFi ecosystems or other use-cases.

Therefore, while other crypto assets are theoretically valued according to their utility, the true value of memecoins is less clear. This results in high price volatility, with significant swings during both bull and bear markets. Volatility is further augmented by low liquidity, as fewer traders participate in the memecoin market, and memecoins are typically underrepresented on both centralized and decentralized exchanges. Therefore, small groups buying or selling memecoins can create outsized price movement.

There are several types of crypto scams that are more prominent when trading memecoins. One of these scams is a rug pull, which occurs when founders hold a large portion of a memecoin’s supply and then sell (or “dump”) them on the market after hype has driven up its price.

The combination of limited practical use cases, difficulty in valuation, high volatility, illiquidity, and the risk of rug pulls makes memecoin trading particularly speculative.

Disclosures:

Content provided for educational purposes only. Not investment advice or a recommendation. Trading and owning digital assets involves significant risk, including the risk of substantial loss. Cryptocurrency services are offered through an account with Robinhood Crypto, LLC (NMLS ID 1702840). Robinhood Crypto is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Cryptocurrency held through Robinhood Crypto is not FDIC insured or SIPC protected.

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This information is educational, and is not an offer to sell or a solicitation of an offer to buy any security. This information is not a recommendation to buy, hold, or sell an investment or financial product, or take any action. This information is neither individualized nor a research report, and must not serve as the basis for any investment decision. All investments involve risk, including the possible loss of capital. Past performance does not guarantee future results or returns. Before making decisions with legal, tax, or accounting effects, you should consult appropriate professionals. Information is from sources deemed reliable on the date of publication, but Robinhood does not guarantee its accuracy.

Options trading entails significant risk and is not appropriate for all customers. Customers must read and understand the Characteristics and Risks of Standardized Options before engaging in any options trading strategies. Options transactions are often complex and may involve the potential of losing the entire investment in a relatively short period of time. Certain complex options strategies carry additional risk, including the potential for losses that may exceed the original investment amount.

Futures, options on futures, and cleared swaps trading is offered by Robinhood Derivatives, LLC (RHD), a registered futures commission merchant with the Commodity Futures Trading Commission (CFTC) and Member of National Futures Association (NFA). RHD is not FDIC insured or SIPC protected.

Review Robinhood Financial’s Fee Schedule to learn more regarding brokerage transactions. Review Robinhood Derivatives's Fee Schedule to learn more about commissions on futures transactions.

Brokerage services are offered through Robinhood Financial LLC, (RHF) a registered broker dealer (member SIPC) and clearing services through Robinhood Securities, LLC, (RHS) a registered broker dealer (member SIPC).

Cryptocurrency services are offered through Robinhood Crypto, LLC (RHC) (NMLS ID: 1702840). Robinhood Crypto is licensed to engage in virtual currency business activity by the New York State Department of Financial Services.

The Robinhood spending account is offered through Robinhood Money, LLC (RHY) (NMLS ID: 1990968), a licensed money transmitter. A list of our licenses has more information.

The Robinhood Cash Card is a prepaid card issued by Sutton Bank, Member FDIC, pursuant to a license from Mastercard®. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

Funds held in your Robinhood Cash Card account at Sutton Bank are eligible for FDIC insurance up to $250,000 and will not accrue or pay any interest. The availability of FDIC insurance is contingent upon Robinhood maintaining records acceptable to the FDIC, as receiver, if Sutton Bank should fail. FDIC insurance limits apply collectively to all of your deposits held at Sutton Bank.

RHF, RHS, RHD, RHC, and RHY are affiliated entities and wholly owned subsidiaries of Robinhood Markets, Inc. RHF, RHS, RHD, RHC, and RHY are not banks. Products offered by RHF are not FDIC insured and involve risk, including possible loss of principal. RHC is not a member of FINRA and accounts are not FDIC insured or protected by SIPC.

RHY is not a member of FINRA and accounts are not FDIC insured or protected by SIPC. RHY is not a member of FINRA, and products are not subject to SIPC protection, but funds held in the Robinhood spending account and Robinhood Cash Card account may be eligible for FDIC pass-through insurance (review the Robinhood Cash Card Agreement and the Robinhood Spending Account Agreement).

4784959

Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2026 Robinhood. All rights reserved.