Robinhood and 23XI Racing Renew Partnership for the 2026 NASCAR Season

Robinhood is proud to renew and expand our partnership with 23XI Racing (23XI) for the 2026 NASCAR Cup Series season, building on a successful first year and accelerating our presence across some of the sport’s biggest moments.

This next chapter of our collaboration reflects a shared commitment to innovation, performance, and accessibility, bringing together two organizations that challenge convention and lead with bold ideas to push their industries forward.

“Building on the momentum of last year, this renewed partnership reflects the strong foundation we’ve created together,” said Steve Quirk, Chief Brokerage Officer at Robinhood Markets. “NASCAR offers a powerful platform to connect with a passionate, highly engaged fan base, one we know many of our customers are a part of. We’re proud to support Bubba Wallace, Corey Heim, and the entire 23XI team as they compete this season and bring the Robinhood brand to life on track.”

“We’re proud to have Robinhood growing with our team and excited to see the Robin Neon paint scheme competing for a starting spot at the Daytona 500,” said Steve Lauletta, 23XI team president. “Robinhood continues to be one of the most innovative brands in the financial services category, and we look forward to another year of engaging with their customers in fresh, cutting-edge ways that only Robinhood and 23XI can do.” 

As part of the partnership, Robinhood will serve as a primary sponsor for six marquee NASCAR Cup Series races featuring drivers Bubba Wallace and Corey Heim. These include The Clash, Circuit of the Americas, Phoenix Raceway, Sonoma Raceway, and Las Vegas Motor Speedway with Bubba Wallace and the No. 23 team, as well as the Daytona 500 with Corey Heim and the No. 67 team.

The expanded 2026 partnership will be highlighted at Daytona International Speedway during the Daytona 500, where Corey Heim aims to make his first start in the race with a Robinhood-branded car.

Robinhood’s branding will continue to be featured throughout the season on the No. 23 and No. 67 Toyota Camry race cars driven by Bubba Wallace and Corey Heim, as well as on team uniforms, equipment, and additional race day assets. The partnership also includes increased race participation with Wallace following a standout 2025 season.

“I’m excited for more races this year with Robinhood and appreciative of their support for 23XI,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “We’re still a relatively young team that’s growing and learning, and it’s been fun to bring new partners into the sport and grow alongside them.”

“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 500,” said Corey Heim, driver of the No. 67 Toyota Camry XSE. “Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”

Beyond the track, Robinhood will continue leveraging the partnership to engage customers and fans through brand activations, race experiences, and behind the scenes access that highlights the innovation and preparation behind NASCAR competition.

As Robinhood continues to meet customers where they are, the partnership with 23XI Racing remains a key part of our broader sports partnership strategy. By connecting with passionate fans nationwide, Robinhood continues to support a new generation of investors while building brand awareness beyond traditional tech and finance spaces.

Our history of engaging sports fans also includes NBA jersey patch sponsorships with the Washington Wizards, Memphis Grizzlies, and Miami HEAT. Additionally, Robinhood is the principal partner and front-of-shirt sponsor for OGC Nice, a French Ligue 1 team, and maintains a multi-year partnership with Stanford Athletics.