Financial Education

What we’ve seen

As millions of investors enter the markets and invest for the first time, financial education is more important than ever. Most of the activity on the Robinhood platform is self-directed, and we want to provide our customers with the right tools to help them make informed investment decisions. The more investors learn about investing, pay attention to their assets, and get involved in their finances, the better equipped they are to build for their financial futures. Every long-term investor was once a new investor, so we’re building educational tools to help our customers on their journeys—both in-app and through other avenues.

What we’re doing

We’ve introduced a number of programs specifically designed to bring valuable resources directly to individuals in their communities.

Robinhood Money Drills® is a first of its kind, large-scale program that brings for-graduation-credit personal finance education to athletes and students across the U.S. We partner with 17 universities (and counting) and in 2025 entered the professional athletics space by collaborating with the Pro-Athlete Community.  We are excited to be growing our financial education programming in the military-connected space in 2026. 

We work with the U.S. Black Chambers and National ACE to support their efforts in understanding the importance of access to capital markets for small business owners, and with Operation HOPE to elevate the importance of access to technology for inclusive wealth building. Through our collaborations with the National Bankers Association and National Association of Securities Professionals, we deliver financial education resources and workshops to promote a more inclusive financial system across the U.S.

Customers and non-customers alike can visit our continuously-expanding hub Robinhood Learn, a comprehensive library of educational articles designed to empower investors at every level. Topics range from foundational concepts, such as “What is a stock?”, to advanced discussions on trading strategies, portfolio management, and long-term financial planning, including saving for retirement.

Our weekly blog, Investor’s Guild, authored by our Chief Investment Officer, delves into current market trends and investment topics. It’s available both online and directly in the app, keeping investors informed and engaged.

Oour flagship event, HOOD Summit, brings together investors for live, in-person sessions covering options trading, technical analysis, financial planning, and futures. To extend its impact, all sessions are now available on YouTube, providing accessible, high-quality educational content to even more customers.

Eliminate commissions and account minimums

Eliminate commissions and account minimums

Robinhood was the first U.S. retail broker to fully and successfully eliminate commissions and account minimums for investors. This disruption shook the industry, pushing even incumbent retail brokers to do the same, saving investors billions and counting. Today, U.S. customers can open an account and start their portfolios with as little as $1. Other fees may apply.

Introduce fractional share trading

Introduce fractional share trading

Some of the most actively traded stocks have share prices in excess of $100. We introduced fractional shares in 2019, opening up the ability for investors to invest in high-priced stocks and ETFs with as little as $1.

Give everyday investors access to IPOs

Give everyday investors access to IPOs

For years, participating in Initial Public Offerings (IPOs) was exclusively reserved for institutional and high-net-worth investors. Aligned with our commitment to everyday investors, we opened up access to IPOs in 2021, including our own.

Allow customers to build their saving habits and invest in their future

Allow customers to build their saving habits and invest in their future

We rolled out recurring investments in 2020. Available to investors at all levels, this feature offers a wide range of benefits—whether you’re just getting started and looking to build responsible investing habits or working toward long-term investing goals. Investing is a habit and recurring investments employ a strategy to build over time while potentially reducing the impact of market volatility.

Introduce an IRA match with no traditional employer necessary

Introduce an IRA match with no traditional employer necessary

In December 2022 we launched Robinhood Retirement, allowing customers to invest for their future the Robinhood way – no employer necessary. All while earning a match from Robinhood on every eligible contribution dollar.

24-hour market access

24-hour market access

In 2023, Robinhood introduced 24-hour trading, enabling customers to trade stocks and ETFs around the clock, five days a week. This innovation empowers investors to stay engaged with the markets on their terms, whether they’re responding to market-moving events in real time or trading at hours that fit their schedules. By expanding access beyond regular trading hours, Robinhood ensures that investing is more flexible and convenient, putting greater control in the hands of its customers.