Last Updated: January 2025

Design

Robinhood’s intuitive platform is a key reason why many people of all backgrounds and socioeconomic status are participating in the markets today.

Key points

Key Points:

  • Robinhood’s platform is designed to be simple and intuitive, making investing approachable for everyone, regardless of experience level.

  • The Robinhood app meets users where they are by leveraging the familiarity of mobile app design to create a seamless and engaging experience for modern investors

What we’ve seen

Technology has been a great equalizer in financial markets, opening up access for first-time investors and those with limited means and allowing them to participate alongside traditionally wealthy investors. By untethering investing from brick-and-mortar brokerage offices and demystifying the process, new groups of people are entering the markets and becoming empowered investors. Robinhood’s platform is part of this transformation, supporting greater participation in U.S. markets by leveraging technology to make investing accessible, affordable, and intuitive.

What we’re doing

Robinhood remains committed to building intuitive products that align with the needs of today’s investors. Our app provides tools and resources that simplify investing, empowering users to take control of their financial journey, make confident decisions, and explore opportunities like starting their investment journey or planning for retirement. By emphasizing ease of use and personalization, Robinhood’s platform makes investing less intimidating, so people feel empowered rather than overwhelmed.For active traders, Robinhood Legend takes this commitment further by offering a powerful desktop trading platform designed from the ground up. With customizable layouts, advanced technical analysis tools, and real-time market data, Legend combines robust functionality with iconic design, giving users the speed and precision they need to succeed.

Robinhood’s position

Robinhood envisions a regulatory environment that balances innovation with consumer and investor protection, allowing technology to continue enhancing access and affordability for retail investors. We support a framework that is incremental, is data-driven, and carefully considers its real-world impact on consumers and investors.

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All investments involve risk and loss of principal is possible.

Commission-free trading of stocks, ETFs, and their options are offered through Robinhood Financial LLC (“RHF”), a registered broker dealer (member SIPC). Other fees may apply. See RHF's Fee Schedule. Fractional shares are illiquid outside of Robinhood and are not transferable. See the Fractional Shares section of our Customer Agreement. IPOs can be risky and speculative investments and may not be appropriate for every investor. Clearing services are offered through Robinhood Securities, LLC (“RHS”), a registered broker dealer (member SIPC).

Futures, options on futures and cleared swaps trading is offered by Robinhood Derivatives, LLC ("RHD"), a registered futures commission merchant with the Commodity Futures Trading Commission (CFTC) and Member of National Futures Association (NFA). Futures, options on futures and cleared swaps trading involves significant risk and is not appropriate for everyone. Please carefully consider if it's appropriate for you in light of your personal financial circumstances. Please read the Futures Risk Disclosure Statement prior to trading futures products, and please read the Forecast Contract Risk Disclosure for more information about the risks associated with forecast event contracts. RHD accounts are not protected by the Securities Investor Protection Corporation (SIPC) and are not Federal Deposit Insurance Corporation (FDIC) insured. RHD is not a bank. Prior to trading virtual currency Futures products, please review the NFA Investor Advisory & CFTC Advisory providing more information on these potentially significant risks.

Cryptocurrency services are offered through Robinhood Crypto, LLC (“RHC”) (NMLS ID: 1702840).

The Robinhood Money spending account is offered through Robinhood Money, LLC (“RHY”) (NMLS ID: 1990968), a licensed money transmitter. Robinhood Gold Card is subject to credit approval and underwriting. Robinhood Gold Card is offered by Robinhood Credit, Inc. and is issued by Coastal Community Bank, pursuant to a license from Visa U.S.A. Inc. Robinhood Credit, Inc. ("RCT"), is a financial technology company, not a bank.

RHF, RHS, RHD, RHC, RHY, and RCT are affiliated entities and wholly-owned subsidiaries of Robinhood Markets, Inc.

RO 4180815

Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2025 Robinhood. All rights reserved.
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All investments involve risk and loss of principal is possible.

Commission-free trading of stocks, ETFs, and their options are offered through Robinhood Financial LLC (“RHF”), a registered broker dealer (member SIPC). Other fees may apply. See RHF's Fee Schedule. Fractional shares are illiquid outside of Robinhood and are not transferable. See the Fractional Shares section of our Customer Agreement. IPOs can be risky and speculative investments and may not be appropriate for every investor. Clearing services are offered through Robinhood Securities, LLC (“RHS”), a registered broker dealer (member SIPC).

Futures, options on futures and cleared swaps trading is offered by Robinhood Derivatives, LLC ("RHD"), a registered futures commission merchant with the Commodity Futures Trading Commission (CFTC) and Member of National Futures Association (NFA). Futures, options on futures and cleared swaps trading involves significant risk and is not appropriate for everyone. Please carefully consider if it's appropriate for you in light of your personal financial circumstances. Please read the Futures Risk Disclosure Statement prior to trading futures products, and please read the Forecast Contract Risk Disclosure for more information about the risks associated with forecast event contracts. RHD accounts are not protected by the Securities Investor Protection Corporation (SIPC) and are not Federal Deposit Insurance Corporation (FDIC) insured. RHD is not a bank. Prior to trading virtual currency Futures products, please review the NFA Investor Advisory & CFTC Advisory providing more information on these potentially significant risks.

Cryptocurrency services are offered through Robinhood Crypto, LLC (“RHC”) (NMLS ID: 1702840).

The Robinhood Money spending account is offered through Robinhood Money, LLC (“RHY”) (NMLS ID: 1990968), a licensed money transmitter. Robinhood Gold Card is subject to credit approval and underwriting. Robinhood Gold Card is offered by Robinhood Credit, Inc. and is issued by Coastal Community Bank, pursuant to a license from Visa U.S.A. Inc. Robinhood Credit, Inc. ("RCT"), is a financial technology company, not a bank.

RHF, RHS, RHD, RHC, RHY, and RCT are affiliated entities and wholly-owned subsidiaries of Robinhood Markets, Inc.

RO 4180815

Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2025 Robinhood. All rights reserved.