Robinhood Markets US Web Visitor Privacy Statement | Robinhood

Robinhood Markets US Web Visitor Privacy Statement

Effective Date: March 16, 2026

At Robinhood, we take privacy and security seriously. This Robinhood Markets US Web Visitor Privacy Statement (the “Privacy Statement”) outlines how Robinhood Markets and its affiliates (collectively, “we,” “our,” or “us”) process the information we collect through our website and other services or interactions. This Privacy Statement does not apply to information that we collect about individuals who apply for or obtain our financial products and services for personal, family, or household purposes, nor to users of Robinhood Social. For more information about how we collect, disclose, and secure information online when you apply for or obtain those products and/or services, review our Robinhood US User Privacy Statement. This policy also does not apply to Sherwood Media, LLC.

Select the link in the following list to jump to the applicable section, including to review additional state-specific privacy disclosures that may be relevant depending on where you reside and the nature of our relationship with you.

  1. INFORMATION WE COLLECT AND HOW WE COLLECT IT
  2. HOW WE USE YOUR INFORMATION
  3. DISCLOSURES OF INFORMATION
  4. THIRD-PARTY TRACKING AND ONLINE ADVERTISING
  5. YOUR CONTROLS
  6. ADDITIONAL US STATE PRIVACY RIGHTS
  7. DATA RETENTION
  8. CHILDREN
  9. CHANGES TO THIS PRIVACY STATEMENT
  10. HOW TO CONTACT US

1. INFORMATION WE COLLECT AND HOW WE COLLECT IT

Information You Provide

We collect information you provide when you use our website or otherwise engage or communicate with us, such as:

  • Contact Data, such as your name, email address, mailing address, and telephone number;
  • Preference Data, such as your interests, preferences, feedback, and survey responses;
  • Other Information You Provide: We collect additional personal information that you choose to provide to us, such as via focus groups, survey responses, other research initiatives, contests, sweepstakes, or other means. You may also provide us with information about other individuals, including Identity Data, Contact Data, and Financial Data relating to them.

Information We Collect Automatically or Generate

We also collect certain information about you automatically when you visit our website or otherwise engage with us, such as:

  • Usage Information: We collect information about your activity on our Services, which includes device identifiers (like IP address or mobile device identifiers), pages or features you use, time and date of access, and other similar usage information.
  • Location and Device Data: We approximate your location by your IP address.
  • Information Collected Through Tracking Technologies: We and our service providers also use technologies, including cookies, web beacons and software development kits (“SDKs), to automatically collect certain types of usage and device information when you visit our website and other online services or otherwise interact with us. For example, the information collected through these technologies includes your IP address, browser type, internet service provider, platform type, device type, operating system, date and time stamp, a unique device or account ID, usage information, and other similar information. For information about how to disable cookies, review Your Controls.

Information We Collect from Other Sources

We also obtain information about you from other sources as described below.

  • Vendors and Business Partners: We collect information about you from companies that we do business with, such as name, contact data, inferences about your preferences and attributes, as well as inferred fraud risk, from identity verification and fraud prevention partners.
  • Publicly Available Data: This may include contact information, your interactions with our social media platforms, and other information from publicly available sources, such as public websites.
  • Advertising Data: We collect information in connection with our ad campaigns that surface on other platforms, such as the ads you click on and other interactions with our ads.
  • Data from other users: If you are in another user’s contact list and they choose to disclose that list with us, then we will collect the contact information and your association with that user.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for purposes described below or as otherwise described to you at the point of collection.

  • Maintain and provide our services, including to operate our website;
  • Communicate with you, such as responses to inquiries, newsletters, or communications about offers you may be interested in such as product announcements, partner offerings, surveys, contests or sweepstakes, personalized advertising, and events or announcements;
  • Customize content or ads;
  • Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;
  • Monitor and improve our services, including analyzing usage, research, and development;
  • Help protect the safety and security of our business, and users, such as to investigate and help prevent fraud or other unlawful activity;
  • Protect or exercise our legal rights or defend against legal claims, including to enforce and carry out contracts and agreements; and
  • Comply with applicable laws and legal obligations.
  • Any other lawful purpose for which we obtain your consent.

3. DISCLOSURES OF INFORMATION

We are committed to maintaining your trust, and we want you to understand when and with whom we disclose information about you. We disclose (or permit others to directly collect) information about you in the instances described below.

  • Authorized vendors: We disclose information about you to vendors who perform services for us, such as mailing services, contest fulfillment, web hosting, marketing, advertising, and analytics services.
  • Marketing Partners: We disclose information about you to third-party advertising and analytics services, as described in Third-Party Tracking and Online Advertising.
  • Substantial corporate transactions: We may disclose information about you in connection with a substantial corporate transaction, a merger, consolidation, reorganization, financing, change in control or acquisition of all or a portion of our business by a third party, or in the unlikely event of a bankruptcy or similar proceeding.
  • Legal purposes: We disclose information about you if we believe that disclosure is in accordance with, or required by, any applicable law or legal process or to protect and defend the rights, interests, safety, and security of Robinhood, our users, or the public.
  • With your consent: We disclose information about you for any other purposes disclosed to you with your consent.

We may also use and disclose information with others in an aggregated or otherwise de-identified form that does not reasonably identify you.

4. THIRD-PARTY TRACKING AND ONLINE ADVERTISING

We and third parties may use cookies, pixels, device identifiers, and similar technologies to collect information from and about your use of our websites, apps, and other online services or interactions, including when we use third-party advertising and analytics services to better understand your online activity and serve you targeted advertisements. The information collected includes your IP address, web browser, mobile network information, pages viewed, time spent, links clicked, conversion information, and other internet and electronic activity information and device information. We and our third-party partners use this information to, among other things, analyze and track data, determine the popularity of content, and deliver advertisements targeted to your interests on our website and other platforms, as well as to provide advertising-related services to us such as reporting, attribution, analytics, and market research.

Information collected and processed by these partners may be subject to those partners’ own policies. For example, we use Google Ads and you can review How Google uses information from sites or apps that use our services for information about how Google processes the information it collects.

The information that is collected may be collected over time and combined with information collected on different websites and online services and across your devices, including to deliver targeted advertising to you, both on and off our websites. For more information about targeted advertising, including to learn about options for opting out of having your web browsing information used for targeted advertising purposes, please visit www.aboutads.info/choices. You should also review your mobile device settings and controls for features that allow you to opt out or opt in to having certain information collected for behavioral advertising purposes.

You may also have additional rights under state laws. For more information, review Additional US State Privacy Rights.

5. YOUR CONTROLS

How to control your communications preferences: You can stop receiving promotional emails from us by clicking the “unsubscribe” link in those emails.

Cookie controls: Many web browsers are set to accept cookies and similar tracking technologies by default. If you prefer, you can set your browser to delete or reject these technologies. If you use a different device, change browsers, or delete the opt-out cookies that contain your preferences, you may need to perform the opt-out task again.

6. ADDITIONAL US STATE PRIVACY RIGHTS

This section provides additional details about personal information and the rights afforded to residents of certain US states under applicable state laws (collectively, “State Privacy Laws”). Please note that these State Privacy Laws do not apply to all personal information that we collect and process.

Depending on the nature of your relationship with us, and the products or services you use, your personal information may be subject to different privacy laws. When you are visiting our website or otherwise engaging with us without logging in or seeking and/or using our financial products or services, you may be able to exercise certain state privacy rights.

Subject to certain limitations and exceptions, these State Privacy Laws provide their residents with certain rights. Depending on the state in which you are a resident and your relationship to us, and subject to the limitations provided in these State Privacy Laws, you may have the right to:

  • Confirm whether Robinhood Markets processes your personal information and obtain information about our processing activities;
  • Correct inaccurate personal information;
  • Receive a copy of or details (in a readily usable format) about the categories and specific elements of personal information we collect;
  • Delete your personal information;
  • Opt out of any “sales,” “sharing,” “targeted advertising,” or “profiling” for certain consequential decisions (as these terms are defined in these State Privacy Laws); and
  • Not be discriminated against for exercising these rights.

The categories of personal information we collect (and have processed over the past 12 months) include: identifiers (such as IP address), internet or other electronic network activity information (such as website usage and engagement with promotional messages and ads), inferences, and as otherwise described in Information We Collect And How We Collect It. We do not knowingly collect information that is considered “sensitive” under State Privacy Laws and we do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

For more details about the information we collect (including the categories of sources of this information) as well as the purposes for processing, review Information We Collect And How We Collect It.

We disclose this information with the categories of third parties described in Disclosures of Information. The following table describes for each applicable category of personal information collected that is subject to these State Privacy Laws, the categories of third parties to which such information has been “sold” or “shared” (i.e., shared for targeted advertising) over the past 12 months.

Category of Personal InformationCategories of Third Parties
Identifiers, Internet or other electronic network activity information, InferencesAdvertising and marketing partners, social networks

We do not knowingly “sell” or “share” personal information about individuals under the age of 16.

EXERCISING YOUR RIGHTS

Where applicable, to exercise your right to opt out of “targeted advertising,” “sharing,” and “sales” of your personal data by visiting our websites with a legally-recognized opt-out preference signal enabled, such as the Global Privacy Control. You will need to renew your opt-out choice if you visit our website from a new device or browser or if you clear your cookies because your opt-out choice will be linked to your browser only. We do not currently take action in response to “do-not-track” signals transmitted by web browsers. Depending on the state in which you reside, you may make a request to exercise your rights to confirm, access, correct and delete your personal information under applicable State Privacy Laws by sending an email to privacy@robinhood.com.

We may verify certain requests by asking you to provide information that matches information we have on file about you. You can also designate an authorized agent to exercise these rights on your behalf, but we will require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.

Depending on the state in which you are a resident, if Robinhood is unable to satisfy your request to exercise a right available to you under applicable State Privacy Laws, you may be entitled to appeal our decision by emailing privacy@robinhood.com.

7. DATA RETENTION

Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in this Privacy Statement.

8. CHILDREN

We do not knowingly collect or solicit any information from anyone under the age of 13. If you reasonably believe that we might have information from a child under 13, please contact us at privacy@robinhood.com.

9. CHANGES TO THIS PRIVACY STATEMENT

This Privacy Statement will evolve with time, and when we update it, we will revise the "Effective Date" above and post the new Privacy Statement and, in some cases, we provide additional notice (such as adding a statement to our website or sending you a notification).

10. HOW TO CONTACT US

If you have questions about this Privacy Statement, contact us at privacy@robinhood.com.

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Reference No. 5307710

All investing involves risk.

Brokerage services are offered through Robinhood Financial LLC, (“RHF”) a registered broker dealer (member SIPC), and clearing services through Robinhood Securities, LLC, (“RHS”) a registered broker dealer (member SIPC). While there is no additional cost to use Robinhood Legend, there are other fees associated with your brokerage account. Review the fee schedule for details.

Portfolio Management offered through Robinhood Asset Management, LLC (“Robinhood Strategies” or “RAM”), an SEC-registered investment advisor. For additional information about Robinhood Strategies, including about services, fees, risks, and conflicts of interest, review our firm’s brochure.

Futures and cleared swaps trading is offered by Robinhood Derivatives, LLC, (“RHD”) a registered futures commission merchant with the Commodity Futures Trading Commission (CFTC) and a Member of the National Futures Association (NFA). RHD is not FDIC insured or SIPC protected.

Cryptocurrency services are offered through an account with Robinhood Crypto, LLC (“RHC”) (NMLS ID: 1702840). Robinhood Crypto is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Review a list of RHC's licenses for more information. Cryptocurrency held through Robinhood Crypto is not FDIC insured or SIPC protected.

The Robinhood spending account is offered through Robinhood Money, LLC (“RHY”) (NMLS ID: 1990968), a licensed money transmitter. Review a list of our licenses for more information.

The Robinhood Cash Card is a prepaid card issued by Sutton Bank, Member FDIC, pursuant to a license from Mastercard® International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

Robinhood Gold Card is subject to credit approval and underwriting. Robinhood Gold Card is offered by Robinhood Credit, Inc., and is issued by Coastal Community Bank, pursuant to a license from Visa U.S.A. Inc. Robinhood Credit, Inc. (“RCT”), is a financial technology company, not a bank.

Robinhood Gold is a subscription-based membership program of premium services offered through Robinhood Gold, LLC (“RHG”).

RHF, RHS, RAM, RHD, RHC, RHY, RCT, and RHG are affiliated entities and wholly owned subsidiaries of Robinhood Markets, Inc. RHF, RHS, RAM, RHD, RHC, RHY, RCT, and RHG are not banks. Investing products offered by RHF are not FDIC insured and involve risk, including possible loss of principal.

RHY is not a member of FINRA, and products are not subject to SIPC protection, but funds held in the Robinhood spending account and Robinhood Cash Card account may be eligible for FDIC pass-through insurance (review the Robinhood Cash Card Agreement and the Robinhood Spending Account Agreement).

Funds held in your Robinhood Cash Card account at Sutton Bank are eligible for FDIC insurance up to $250,000 and will not accrue or pay any interest. The availability of FDIC insurance is contingent upon Robinhood maintaining records acceptable to the FDIC, as receiver, if Sutton Bank should fail. FDIC insurance limits apply collectively to all of your deposits held at Sutton Bank.

Options trading entails significant risk and is not appropriate for all customers. Customers must read and understand the Characteristics and Risks of Standardized Options before engaging in any options trading strategies. Options transactions are often complex and may involve the potential of losing the entire investment in a relatively short period of time. Certain complex options strategies carry additional risk, including the potential for losses that may exceed the original investment amount.

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Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2026 Robinhood. All rights reserved.
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All investing involves risk.

Brokerage services are offered through Robinhood Financial LLC, (“RHF”) a registered broker dealer (member SIPC), and clearing services through Robinhood Securities, LLC, (“RHS”) a registered broker dealer (member SIPC). While there is no additional cost to use Robinhood Legend, there are other fees associated with your brokerage account. Review the fee schedule for details.

Portfolio Management offered through Robinhood Asset Management, LLC (“Robinhood Strategies” or “RAM”), an SEC-registered investment advisor. For additional information about Robinhood Strategies, including about services, fees, risks, and conflicts of interest, review our firm’s brochure.

Futures and cleared swaps trading is offered by Robinhood Derivatives, LLC, (“RHD”) a registered futures commission merchant with the Commodity Futures Trading Commission (CFTC) and a Member of the National Futures Association (NFA). RHD is not FDIC insured or SIPC protected.

Cryptocurrency services are offered through an account with Robinhood Crypto, LLC (“RHC”) (NMLS ID: 1702840). Robinhood Crypto is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Review a list of RHC's licenses for more information. Cryptocurrency held through Robinhood Crypto is not FDIC insured or SIPC protected.

The Robinhood spending account is offered through Robinhood Money, LLC (“RHY”) (NMLS ID: 1990968), a licensed money transmitter. Review a list of our licenses for more information.

The Robinhood Cash Card is a prepaid card issued by Sutton Bank, Member FDIC, pursuant to a license from Mastercard® International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated.

Robinhood Gold Card is subject to credit approval and underwriting. Robinhood Gold Card is offered by Robinhood Credit, Inc., and is issued by Coastal Community Bank, pursuant to a license from Visa U.S.A. Inc. Robinhood Credit, Inc. (“RCT”), is a financial technology company, not a bank.

Robinhood Gold is a subscription-based membership program of premium services offered through Robinhood Gold, LLC (“RHG”).

RHF, RHS, RAM, RHD, RHC, RHY, RCT, and RHG are affiliated entities and wholly owned subsidiaries of Robinhood Markets, Inc. RHF, RHS, RAM, RHD, RHC, RHY, RCT, and RHG are not banks. Investing products offered by RHF are not FDIC insured and involve risk, including possible loss of principal.

RHY is not a member of FINRA, and products are not subject to SIPC protection, but funds held in the Robinhood spending account and Robinhood Cash Card account may be eligible for FDIC pass-through insurance (review the Robinhood Cash Card Agreement and the Robinhood Spending Account Agreement).

Funds held in your Robinhood Cash Card account at Sutton Bank are eligible for FDIC insurance up to $250,000 and will not accrue or pay any interest. The availability of FDIC insurance is contingent upon Robinhood maintaining records acceptable to the FDIC, as receiver, if Sutton Bank should fail. FDIC insurance limits apply collectively to all of your deposits held at Sutton Bank.

Options trading entails significant risk and is not appropriate for all customers. Customers must read and understand the Characteristics and Risks of Standardized Options before engaging in any options trading strategies. Options transactions are often complex and may involve the potential of losing the entire investment in a relatively short period of time. Certain complex options strategies carry additional risk, including the potential for losses that may exceed the original investment amount.

4784959

Robinhood, 85 Willow Road, Menlo Park, CA 94025. © 2026 Robinhood. All rights reserved.